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The film and television industry is reborn in Web3, and the golden age of the creator economy has come

22-07-26 19:37

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Original Source: ATTA

The wave of Web3 is rushing forward, and the creator economy has ushered in a golden age. According to payment platform Stripereport that the creator economy has exploded in recent years , the number of creators in 2021 will increase by 48% compared to 2020. The reason is, on the one hand, the pandemic has changed the way many people work, and on the other hand, it is due to the rise of the Web3 trend of thought.

As one of the pioneer explorers of the Web3 creator economy, ATTA Protocol wants to spark a collision between the centuries-old film and television industry and the emerging Web3. It plans to pass a film and television feast: Rolling "Hanjuan" The Asia-Pacific Online Youth Film Festival allows the trees of the old world to take root again in the new world.

Why does Ye Mao's film and television industry need to be transplanted to the new soil of Web3? Who is ATTA? What new things has it tried for the film and television industry? What are the highlights of the upcoming Web3 Film Festival, which will open on August 8? With some questions, we slowly uncover ATTA's journey to the new world.

The film and television industry meets Web3

film and television It is an industry with more origin and vitality than the Internet. With the development of Internet technology, the film and television industry is not what it used to be. Compared with twenty years ago, this year's film and television works provide users with better pictures and richer themes. As Bill Gates said in 1996 predicted that the Internet has created an era where "content is king".

Users and platforms have tasted the sweetness of Internet development, but at the other end of the balance, content creators have not been treated fairly . IP is a topic that cannot be avoided in the film and television industry. Currently, the IP business model of Web2 has obvious problems such as copyright theft and platform monopoly. On the one hand, it is difficult for creators to protect the copyright of content, and pirated content harms the interests of creators; on the other hand, large network platforms occupy an absolute say in the distribution of interests with creators by controlling user traffic. The rise of Web3 provides an opportunity to completely solve these problems.

Web3 can transform the content production process and IP authorization relationship with a new business model, endow content consumer products with various attributes, and enrich IP consumption models. Ultimately, creators can continue to produce high-quality ideas, and at the same time allow ideas to generate continuous commercial value.

The Web3 model brings new opportunities for the film and television industry, so ATTA How to do it?

What is ATTA?

ATTA Protocol is a next-generation film and television entertainment community driven by DAO and based on Web3. The centralized community builds a new generation of content ecosystem, which makes it easier for professional institutions and individual producers to realize their ideas, and the content gets better copyright protection and more economic benefits.

According to the official disclosure, ATTA's core entrepreneurial team is distributed in the United States, South Korea, Singapore, Southeast Asia, Hong Kong, Macao and Taiwan. Including senior experts with decades of experience in the film and television industry, Web3 serial entrepreneurs and executives of traditional Internet giants. The current valuation of the project is not disclosed. It has been invested by SHIMA Capital, Hash Global, GuildFi, Zonff Partners, Youbi Capital, LD Capital and other institutions and angel investors, and has received financial support from the Klaytn Ecological Foundation.

ATTA is a combined field of Web3 and film and television industry" The first person to eat crabs" is exploring a series of product models, including movie content products, Web3 Film Festival and ATTAverse Club.

Film Content Products

ATTA focuses on Use the Web3 model to change the film and television industry. ATTA's community users provide high-quality movie content, and each movie has an exclusive theme community. ATTA's homepage https://atta.zone/ displays different movies. Users can enter the corresponding movie page to learn more about the movie and participate in the discussion .

On the special page of each film, users can not only watch the feature film, trailer, and trailer of the film, but also Post an interpretation of the film in the film review section, and you can also have in-depth exchanges with other fans in the short comment section.

Different from traditional video sites, ATTA Pay more attention to community interaction and community culture, and integrate Token economics design into the user's product use and interaction process to stimulate UGC content output.

Film Feast: Rolling "Hanamaki" Asia-Pacific Online Youth Film Festival

Busan International Film Festival is the traditional film and television industry It is a feast, and Rolling "Hanamaki" Asia-Pacific Online Youth Film Festival will bring such a feast to Web3. ATTA uses the social habits of offline film festivals to redesign the product form of online film festivals, allowing movie fans and Web3 practitioners all over the world to get in touch with cutting-edge works of filmmakers and creators in the Asia-Pacific region.

Note: Founded in 1996, the Busan International Film Festival is one of the most important film festivals in Asia. Supported and funded by the International Association for International Cooperation, it is held in Busan, the second largest port city in South Korea, from September to October every year.

The Rolling "Hanamaki" Asia-Pacific Online Youth Film Festival, which will be held from August 8th to October 18th, is a film of the Busan International Film Festival Market ACFM cooperation project. The festival invited the famous South Korean director Kang Di-gyu (Note: Jiang Di-gyu is known as the godfather of Korean commercial films, and his masterpieces include "Ginkgo Tree Bed", "Life and Death" and "Tai Chi Flag Flying", etc.) as the chairman of the jury, Seoul Independent Film Festival The chairman, Ms. Jin, served as the co-curator, and many film and television celebrities joined in.

More than 250+ Asian-Pacific youth short films will be screened during the film festival, through There are three units to present the content: short films of outstanding Korean young directors, short films of outstanding Asia-Pacific young directors and short films of overseas young directors.

· Short films by outstanding Korean young directors: selected by Mr. Li Zhiyun, Chairman of the Organizing Committee of the Rolling "Hanjuan" Asia-Pacific Youth Online Film Festival, and Ms. Kim Dong-hyun, the co-curator, from Busan in the past 5 years Excellent short film in International Film Festival, Seoul Independent Film Festival.

· Outstanding Asian-Pacific Young Director Short Films: Including award-winning works from Singapore, Malaysia, Japan, the Philippines and Thailand in recent years.

· Overseas Youth Directed Short Films: By HiShorts! A large number of excellent works selected by young directors with overseas living or education background in the 5 years from 2017 to 2021.

Note: Hi Shorts! It is Xiamen Short Film Week, as a cultural event succeeding the Golden Rooster and Hundred Flowers Film Festival, HiShorts! Discuss the development of young directors and the diversified development of short films.

At the same time, the film festival also set up a "special screening" unit, showing more than 20 short films or debut works of famous directors in the Asia-Pacific region, including Jiang Digui , Li Zaierong, Xu Qinhao, Zhang Junhuan, Zhao Shengxi, Chen Zheyi, Bi Gan and Chen Cuimei, etc. The specific director, film list and time will be announced at a later date.

In addition to online screenings, the festival also includes live talks, competitions and awards, and film and television community interaction sessions.

Live Talk: The ATTA community will host a weekly talk during the festival Live Talk broadcast, inviting famous directors, filmmakers, stars and judges to discuss the theme of the week.

Competition and Awards: The film festival will conduct an online selection of films participating in the competition and awards. The awards ceremony will be held on October 11th during the Busan International Film Festival Film Market ACFM, Rolling "Hanamaki" Asia-Pacific Online Youth Film Festival will cooperate with the Busan International Film Festival Film Market ACFM Rolling Short Film Festival Night, at the Busan International Film Festival Screening of award-winning films.

Interaction in the film and television community: Participate in interactive forms such as barrage, comments and film reviews Community members of the film festival will receive the platform application Token Popcorn as an incentive.

Attention What's more, to participate in the Rolling Youth Online Film Festival, you need to hold a pass NFT, which is a ticket pass for the entire Rolling Youth Film Festival. The pass NFT sales time is for you in early August, supporting multiple blockchain networks including Polygon, Klaytn, Solana, BNB Chain, etc.

ATTAverse Club

In order to further promote Web3 For the development of film and television entertainment community, ATTA also plans to establish ATTAverse Club. This is an exclusive club for film and television entertainment, with a total of 10,000 seats. It is only open to ATTAverse Club NFT holders and can only be purchased through Popcorn (platform application Token). Each NFT is composed of unique facial components and multiple iconic entertainment characters. Club members will enjoy exclusive rights such as offline receptions, red carpets, award ceremonies, and the closing ceremony of the Busan Film Festival.

To understand ATTA's potential to revolutionize the film and television industry, it is not enough to only focus on the product level, but also to understand another core element of ATTA as a Web3 project: the Token economic model.

Token Economic Model: Governance Token and Application Token Coexist

ATTA has designed a dual Token mechanism: Governance Token ATTA and Platform Application Token Popcorn.

ATTA DAO Governance

ATTA DAO is the governance unit of the film and television entertainment community. ATTA is the governance token of DAO. ATTA holders have the right to vote on all major proposals, including new policies, NFT airdrops and casting, financial management, content planning fund deployment, content ratings, review guidelines, etc.

ATTA is used for voting governance to determine the development of the project. The voting usage is as follows:

· Vote on key operating policies of the ATTA platform

· Voting on financial matters

· Content Curation fund management, community treasury management, etc.

· Distribution of Popcorn Rewards

· Cooperation with other protocols

ATTA governance mechanism adopts ve mode, users need to lock ATTA for a certain period of time (two weeks to four years) to obtain voting warrants veATTA. The voting warrants obtained by users are proportional to the locking time. When the longest locking time is four years, users can get the same amount of veATTA as ATTA.

Popcorn: Rich community economic gameplay

If ATTA's well-regulated governance model can't mobilize your appetite, then the flexible and rich gameplay brought by Popcorn may make your eyes shine.

How do I get Popcorn?

The distribution of Popcorn will start from the day when the film festival pass NFT is officially released. Users who hold pass NFT can use the following methods Get Popcorn:

Daily interaction (login and post barrage or comment)

·Festival film ratings

·Prediction of the jury's award selection

· Other platform operation activities

Daily interaction

Within 30 days after purchasing and verifying the pass NFT, the user can log in to the platform to post barrage or write comments every day, and can get up to 150 A Popcorn.

Film festival film rating

Each user can participate in two rounds of video rating. The first round of scoring is a 10-point system, with 30 films selected from a total of more than 250 films in 3 units, 10 films in each unit; the second round is to select 1 film in each unit of 10 films. Users score from multiple dimensions including music, vision, and plot, and the final selection dimension will be decided by community voting.

Each user can get up to 50 Popcorns in the first round; Get 25 Popcorns. All scoring operations will be recorded on the chain.

Award prediction

In addition to voting, users can also get a lot of Popcorn rewards by predicting the 7 final award-winning films, and they can share at least 70,000 Popcorn in total. The winning results will be announced on October 11th, and users who guess correctly will share the prize pool rewards on November 15th. The more Popcorns used for prediction, the more rewards you get.

In addition, users can get extra award. ATTA will take a snapshot of users at a certain time point after the film festival, and conduct ATTA Token airdrops based on the number of Popcorn held by users and their behavior during the film festival.

Swap function

ATTA platform will also launch the Swap function after the film festival, allowing users to exchange Popcorn for USDT or ATTA governance token.

The platform will mint 1.3 million Popcorn at one time , part of which is kept by the treasury, and the other part is used for the Swap pool to provide liquidity. The price of Popcorn is determined by the TBC curve, with an initial price of $2 and an end price of $4.8. All Popcorn sold by users on Swap will be destroyed.

Popcorn usage scenarios

Popcorn is the application passport of the ATTA platform, and its related use cases include but not limited to:

· Exchange and mint ATTAverse Club NFT: This is the only way to obtain ATTAverse Club NFT

· Purchase NFT: NFT related to video content can be purchased within the platform

· Participate in activities on the platform: Live Talk can consume Popcorn to interact with guests online; consume Popcorn can predict film festival awards and other activities.

· Value-added functions: watch exclusive content or purchase platform social functions such as changing the color of the barrage

The Popcorn consumed by users when purchasing NFT on the platform or participating in other activities will be recycled to the project treasury.

Old Order and New World

Variant Co-founder Li Jin once Wrote an article to discuss the logic of the transition from the attention economy to the ownership economy in the Web3 era, and pointed out that the creator economy will usher in a golden age of development. Under the new economic model brought by the Web3 wave, Music, film and television, art and other industries will undergo profound changes.

The film and television industry is one of the big waves Surging waves, and ATTA is one of the wavers standing at the head of the tide.

The myth of the Web2 era is falling, and the high-expected Web3 is emerging. The order of the old world is disrupted, and adventurers such as ATTA are creating a new world in the "Wild West".