To "democratize" music, how does Mueverse make the community a "bole" for discovering and promoting musicians?

22-11-25 20:36
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Original author: Frank, Foresight News


On the traditional Web2 music platform, the platform that controls the algorithm and traffic has the absolute right to speak, while musicians and users are just consumables, and as a community The Web3 interactive music platform driven by Muverse is committed to eliminating the damage caused by streaming media platform algorithm recommendations to musicians and their creations, and rebuilding the direct link of "musicians-users".


At the same time, Muverse has realized the production of internal MCT (functional Token within the ecology) through the APP closed loop Output and consumption balance, aiming to solve the high inflation and unsustainability of functional Token output, and finally establish a complete Web3 music talent discovery and development mechanism.


Mueverse's Vision to "Democratize Music"


The Internet has completely changed the way of music distribution, allowing musicians all over the world to freely distribute their music works on the Internet, gaining This breaks through the label's restrictions on musicians, and makes the distribution of musicians' works extremely simple and low-cost.


But at the same time, the mere change in distribution methods is far from enough to make musicians" Controlling” one’s own works, the centralization of revenue and profit distribution methods on streaming media platforms has made online music, which should be developing towards a more democratic development, even more undemocratic.


·  On the one hand, musicians are Traffic consumables, the Web2 platform controls life and death and seizes power, arbitrarily arranges and restricts traffic in order to maximize platform benefits;


·  On the other hand, users and musicians are separated and cannot be directly connected, making it difficult to maintain feedback and interaction in the process of artistic creation, which is also a kind of harm to the continuous emergence of high-quality creations ;


Connection destroyed by algorithm recommendation


The only thing that has a strong connection to the user in Web2 is the platform. Whether it is celebrities, Internet celebrities or ordinary music, they are just "tools" for the platform to attract traffic. As long as they no longer conform to the "popular" trend, they will be ruthlessly abandoned by the algorithm.


This logic of traffic distribution makes musicians who lack background and support often It is difficult to get traffic to the platform. Because of the platform’s profit-seeking based on traffic preferences, it is doomed that even if some musicians may obtain platform traffic in the short term to increase their income, the platform will soon transfer traffic to creators of new hotspots, eventually leading to most The ephemerality of musicians and their musical works.



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Building a "musician-fan" community on Web3


If musicians cannot control their relationship with fans and enjoy reasonable income, it will be a disaster for musicians.


So how to weaken or even remove the platform as an intermediary, so that musicians and their fans The key to solving the problem is to establish a long-term and stable interactive relationship and let fans pay directly to themselves for music products or derivative services.


In this regard, the attempt of the Web2 music platform Bandcamp is remarkable - it provides Independent musicians on the platform have established a good way of interaction with fans, allowing musicians and artists to pay more than 1 billion US dollars.


And Muverse is also based on Bandcamp, combined with the gameplay of the Web3 community, Further add interactive forms such as user investment in musicians and music NFT, music charts, etc. to build a Web3 music community suitable for encrypted users.


In this way, Muverse not only removes the intermediary, but only provides the basic environment, between musicians and fans It is no longer a one-way output, but a direct link of two-way communication: between the two, can be not only the relationship between the creator and the user, but also the relationship between the investor and the investor, the chosen one and the chosen one Relationship.


Scene closed loop between P2E and "I2E+I4H"

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Specifically speaking, the core of Muverse is the Web3 music community, and the starting point is the super application Muverse DApp. In the Token model The above uses a dual Token model, in which MCT is the main in-app Token.


It uses the super application Muverse DApp as the carrier to give users a Web2-style product experience, And through the design of a series of specific scenarios, the closed loop realizes the balance of all output and consumption of internal MCT:


< p>·P2E is the distribution output process of MCT (one of them), which aims to allow Token MCT to complete the distribution in the APP's gamified music scene, thus entering the Muverse economic cycle;

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·The new gameplay design of "I2E+I4H" is the main consumption logic design to ensure that after MCT enters the circulation, the rich investment in the app, The interactive consumption scene can well balance the output of MCT, so that MCT can reach a relatively stable supply and demand balance;


P2E (Play to Earn)


Muverse 1.0 has a built-in Web3 beat Games, the game experience is also very smooth, but this does not mean that the platform is linked to the game. In fact, Muverse just chose the game as the most appropriate way to distribute MCT Token. In the future, L2E in specific scenarios will also be added in the APP (Listen to Earn) and other Token distribution methods.


The current main method of choosing games as Token distribution is because games are highly interactive and relatively Good anti-cheating, high user retention, easy operation and other advantages, the more important thing is that whether it is an existing encrypted user in the circle or an incremental traditional user outside the circle, it is easy to get started. The frictionless, Muverse can quickly complete the accumulation of the original user base.



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Users who pursue low risk and stable income are also the beginning of the accumulation of MCT Token. The MCT supply generated in this process will be balanced by the other two types of users and consumption scenarios in the APP.


I2E(Invest to Earn)


It's okay to try high risk.


For these users, Muverse will provide an in-app trading market and The music list helps musicians release music NFT, and users can complete the dual operation of "purchase is investment" by discovering good music works (investment targets).


The process of users buying NFT and obtaining sufficient liquidity in the market is productized and standardized, Let users participate in the musician's first music NFT release just like participating in IEO.


You must know that on the traditional Web2 music platform, musicians need to go through the middle platform In order to profit from song sales, etc., the degree of dependence on third parties is very deep. With the help of NFT, Muverse eliminates the need for intermediaries in the entire process, and at the same time realizes the organic combination of NFT and social investment activities (Invest), directly connecting fans and creators, so that the benefits can be shared with fans and musicians.


I4H(Interact for Honor)


I4H (Interact for Honer) is another important scenario for MCT consumption, which targets loyal fans in the App, they don't aim to pursue profit, and their primary concern is to get community honor and rewards with special significance through the interaction with Idol.


Because they are more concerned about whether Idol's works are on the list and ranking, and are willing to support for a long time Idol's growth and development, so Muverse aims to help them participate in diversified interactive scenarios such as MCT rewards and rankings in the APP, discover their favorite musicians and grow together with them.


Fan users are an important part of the Muverse music community, as long as enough and A solid circle of "musicians-fans" can cross the bull-bear cycle of Web3. Therefore, Muverse also plans to provide richer scenarios and forms for the interaction between musicians and fans on the platform, allowing musicians and loyal fans to interact with each other at the same time. Shared financial gains.



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Famous for a song? The discovery and growth of musicians


In any era, for an artist, it is important to become famous It is his dream, and it is also the best way to realize his works. The "community" and "disintermediation" of Web3 can rebuild the link between creators and users, and enrich the interaction between artists and fans.


Muverse also revolves around this demand logic in product design, aiming to provide musicians with Discovery and growth design specific products and paths:


·  ;First of all, through P2E games such as super applications and beat games, Muverse breaks through the entry bottleneck of traditional encrypted stock users and incremental users outside the circle, and completes the accumulation of the original user base in the platform;


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· Secondly, based on the user base of enough fans and potential fans, artists can stand out among the many musicians on the platform through Muverse's built-in music list, and accumulate


· Finally, you can go further through the Muverse Metaverse Idol Show Realize personal development and capture fans and influence outside the platform.


Based on this, Muverse has constructed a complete three-step logic, through standardized rule setting It has completed the "industrialized process" of discovering, developing, and becoming famous for musicians, and finally can support the long-term development of all musicians on the platform through Muverse.


The key to this is to establish a two-way connection between musicians and fans to discover and filter , feedback, and training mechanisms, so that it is possible to help music creators turn their musical talent (creativity) and community influence into income in one stop within the APP. outside the platform.


Muverse has successfully released Korean singer Lee Hong Ki (Masterwork: "Inheritance" "Words" theme song - words) work (I'm missing you), completed a sale of 120 ETH (about 200,000 U.S. dollars) in just 1.5 hours, and will be held on November 28, EST At 22:00 on November 29th (11:00 on November 29th, Beijing time), the NFT sales of the first music single of American singer Lamar Casey (an independent musician approved by Akon) will start.


< p>At the same time, the Muverse App has also completed the internal test for seed users, and will start the community public beta staking activity at 8:00 on November 29th, US Eastern Time (21:00 on November 29th, Beijing time). Users can then Participate in the pledge and receive the Muverse genesis earphone airdrop.


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