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Solana All-Star Endorsement, How to Play Trends.fun, the "Tweet to Token" Game?
Original Title: "Tweet as Token: Exploring Trends.fun, a New Platform in the All-Star Solana Ecosystem"
Original Source: DeepTech TechFlow
With the recent continuous rise in the crypto market, the bullish sentiment is growing.
Historical experience has shown that bull markets are often accompanied by the emergence of new products and narratives.
Just recently, on July 18, the Solana ecosystem welcomed a new platform, Trends.fun, which focuses on "tweet-to-token" functionality. Upon its release, the product sparked widespread discussions on social media.
In a landscape where various meme launchpads are becoming homogenized, a new product that can turn tweets into tokens naturally attracts attention. However, another key reason why this new platform has garnered broad attention is that it has received support from Solana and its ecosystem's numerous prominent figures.
Trends.fun's founder, Mable Jiang, previously served as the Chief Revenue Officer of the renowned project STEPN, a partner at a top-tier VC firm Multicoin Capital, and a corporate strategist at DiDi. Mable is also recognized as a key figure in the Solana community, with extensive connections and influence in the community and Asian blockchain investment circles. In the Trends.fun project, she has also rallied support from several key figures in the Solana ecosystem.
These figures include Solana co-founder @aeyakovenko, Solana Foundation President Lily Liu, Jupiter co-founders Meow, Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, Magic Eden co-founder Zhuoxun Yin, among others, covering heavyweight figures from various sectors of the Solana ecosystem.
Building upon its strong background, Trends.fun's entry into the SocialFi track has always been at the forefront of Web3 discussions. Particularly after pump.fun and bonk.fun, the market is eagerly seeking the next disruptive SocialFi innovation paradigm.
First Look at Trends.fun
Next to each post on the homepage, there are BUY and SELL options, allowing you to easily participate in buying and selling the token associated with that post.
Clicking on a post you wish to buy the token for also provides a clear view of details such as the market cap and holder distribution of the post's associated token.
If a user wants to create a token for a tweet on X, they simply need to paste the tweet link into the prominent input box on the Trends.fun homepage to effortlessly create the token associated with that tweet. It is important to note that each tweet supports only one token issuance, following a "first come, first served" principle. Once a token has been created for a tweet, subsequent users will be unable to initiate new token issuances based on that tweet.
Current Trend.fun Popular Tokens
The top tokens in terms of popularity on the Trends.fun platform currently are:
Trends.fun Official Account's first tweet (Holder Count: 8447, Market Cap: 1.49M)
Founder MableJiang's introduction tweet on the Trends.fun project background (Holder Count: 3539, Market Cap: 205K)
Solana Official Collaboration with Trends.fun Tweet (Token Holders: 657, Market Cap: 87.5K)
Convenient to Use, Yet Vulnerable to Replication
In essence, Trends.fun has achieved almost zero-threshold tweet tokenization: users can, through a simple process and seamless experience, tokenize any tweet on X, with costs as low as less than $1. At the same time, the platform internally provides a transparent data dashboard for each tweet token, covering metrics such as the number of holders, real-time market cap, transaction dynamics, and creator information.
For readers unfamiliar with DBC, the DBC (DeepBrain Chain) mechanism aims to tokenize post content on X's platform, merging information flow with value flow. The core mechanism involves issuing tokens through a Bonding Curve, where users can create tokens based on a specific X post link without the need to pre-deposit liquidity pools (LP). The token price is driven by market consensus, independent of the post's interaction data (e.g., likes, retweets), and issuers can receive a 20% token incentive. This mechanism encourages users to create tokens around content, capturing the trending value of social media.
For example, suppose User A sees User B's smartphone review tweet on X. User A can tokenize this tweet as "PhoneHype" through Trends.fun without providing liquidity themselves, making the "PhoneHype" token tradable. If this tweet sparks a discussion and attracts many other users to buy the "PhoneHype" token, its price will rise. As the issuer of this tweet token, User A will receive a 20% token reward.
Twitter user @Viki_Nan.mp3 has already carried out relevant process clarification and analysis.
(Image Source: @Viki_Nan.mp3)
Overall, Trends.fun has brought users an extremely simple and smooth user experience, while significantly reducing the issuance threshold, allowing any user to create a token for their perceived "trendy" post and pegging it to the DBC on-chain pricing model. The price of each tweet token project is driven by real buy/sell funds, effectively avoiding the possibility of price manipulation from fake social metrics (like bots, retweets, etc.).
However, Trends.fun also faces some risks. First, the lack of barriers to entry in the product's core model poses a risk of rapid replication by competitors. Secondly, tokens issued through Trends.fun can be traded on any third-party DEX, and users can even participate in popular token trading without using the Trends.fun platform, weakening Trends.fun's value-capture capability as an issuance and trading gateway. Lastly, the DBC mechanism is a double-edged sword. While it prevents the impact of fake social metrics on token prices, it also limits the direct price boost effect from the spread of high-quality content.
As Trends.fun founder Mable Jiang stated in a tweet: "AI is driving content production costs to zero. When views, likes, and even entire posts can be manipulated, on-chain capital becomes a scarce, transparent signal of true consensus."
Whether Trends.fun can reshape the glory of SocialFi and InfoFi remains to be seen, but in the current market recovery, any new product under a new narrative is worth experiencing and learning from.
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