Plastic Labs is a research-driven company building at the intersection of human and machine cognition. Its mission is to solve identity for the agentic world, accelerating a future of abundant, dynamically-aligned synthetic intelligence. The team has built Honcho, a plug-and-play platform that lets developers personalize any LLM app effortlessly. Instead of reinventing user modeling from scratch, developers can integrate Honcho to instantly gain access to rich, persistent user representations. It will use crypto to align incentives: early apps that contribute to the system will receive ownership in the layer and, therefore, upside in it.