Elliot Hill, Chief Marketing Officer of Verasity, stated that the advertising market needs a transparent and open method to prevent fraud, which can be fully addressed by blockchain technology.

BlockBeats News, September 11th. Elliot Hill, the Chief Marketing Officer of Verasity, a advertising optimization protocol, stated at today's "Build For Miracle" summit jointly hosted by Metastone and BlockBeats: "Scammers and criminal gangs make money unchecked in advertising fraud, which can be used to fund other forms of fraud, reducing the credibility of websites and damaging honest actors in the advertising supply chain. Online advertising is very important because it keeps the internet free. So what measures can be taken? Anti-robot technology and fraud prevention already exist, but they are often "black box" solutions, making it difficult to track whether fraud is truly being prevented. Instead, what is needed is a transparent and open approach to fraud prevention that all parties in the supply chain can independently verify. This is the market that blockchain technology can disrupt, and it is expected to reach a market size of $15 trillion by 2030." · Summit time: September 11th, 9:30-22:00 · Summit location: PARKROYAL COLLECTION Marina Bay Singapore 6 Raffles Boulevard 039594