BlockBeats reported that on May 9, SBI Digital Asset Holdings, the crypto asset division of Japanese securities and banking giant SBI Holdings, announced a partnership with sports blockchain provider Chiliz to expand Japan's sports fan token ecosystem.
The two parties said they plan to establish a joint venture in Japan to provide local fans with fans of well-known football clubs such as Manchester City and AC Milan. The joint venture aims to provide Japanese fans with token-based sports experiences and rewards, including match-day activities and voting rights on fan-related decisions.