BlockBeats News, May 9th, Bitget announced a strategic partnership with SWEAT aimed at lowering the barrier for Web2 users to enter Web3 together, bridging the gap between virtual and reality. This partnership was officially unveiled at the 2025 Dubai Esports Festival (DEF), where on-site activities showcased an innovative model of "Earn Crypto While Exercising" through fun interactive experiences.
From Dubai Airport to Sheikh Zayed Road, city landmark advertisements convey the partnership's vision with the slogan "Walk into Crypto—Step. Sweat. Score."