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Aster CEO: First-time entrepreneurial project was a P2P lending platform, entered the crypto space during the Ethereum ICO

2025-09-29 13:10

BlockBeats News, September 29th, Aster CEO Leonard stated in an interview with Social Protocol Trends founder Mable (@Mable_Jiang):


「I initially worked as a technologist at an investment bank in Hong Kong, mainly involved in high-frequency trading. After 5 years, I started to venture into entrepreneurship. The narrative at that time was 'Internet Plus.' My first venture was a P2P lending project, which eventually failed along with the entire sector, but I learned a lot from it.


My entry into the crypto field was through participating in the Ethereum ICO. After making money, I thought I was a genius, but I ended up losing everything in the following three trades. However, this experience sparked my interest in blockchain technology. I developed a lending platform project within the IBM Blockchain's Hyperledger ecosystem. It was clear that we chose the wrong ecosystem, and we should have showcased our skills on Ethereum. Subsequently, I worked on an NFT and token solution for a gaming platform, which was too ahead of its time and also ended in failure.」

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