Aptos Announces New Brand Identity, Entering a New Stage of Development

BlockBeats News, October 15th, according to official sources, Aptos officially unveiled a new brand image at the Aptos Experience 2025 event, declaring the project's entry into a new development stage. Ash Pampati, Senior Vice President of the Aptos Foundation and Head of Ecosystem, stated on-site that Aptos is committed to building a "performance layer for global value flow" to support a more efficient blockchain infrastructure and innovative applications.

This brand refresh by Aptos is not only a visual upgrade but also reflects its clear mission: to construct a network layer where value, ideas, and innovation can freely flow globally. This vision originated from Diem and is now being continued and realized by the builders of Aptos, driving the Internet into a new stage of "value free flow."

At the ecosystem level, the Aptos network is gradually forming a diversified global economic system. Stablecoin issuers such as Circle, Tether, and digital payment company PayPal are promoting the cross-chain circulation of stable value across different networks; global asset management firms like BlackRock, Franklin Templeton, and others are exploring connecting traditional capital markets to blockchain systems. Meanwhile, decentralized finance projects like Aave and Thala continue to innovate and expand on the Aptos network.

With the integration of stablecoins, capital markets, and decentralized finance, Aptos is becoming a key infrastructure driving on-chain value circulation and global innovation, dedicated to empowering builders, creators, and innovators.