WLFI BD Lead: More focused on attracting sticky users transacting with USD1, currently USD1 transaction volume to TVL ratio is much higher compared to other stablecoins

BlockBeats News, October 17th, according to official sources, Justin Kugul, Head of Business Development at World Liberty Financial, stated during a fireside chat with Ash Pampati, Senior Vice President and Ecosystem Lead at the Aptos Foundation, at the Aptos Experience 2025 event:

“It is no longer a secret that stablecoin issuers profit from the Treasury yield of the reserve assets (i.e., the US dollar and US Treasuries) backing the stablecoin. However, what is often misconstrued here is that many issuers will deploy significant funds to incentivize the supply side of the lending market, driving rapid growth in TVL (Total Value Locked), which tends to fluctuate once the incentives cease.

What's more interesting is how to capture fast-moving capital, specifically attracting those sticky users who continue to transact in USD1. For us, this means a greater focus on transactional use cases rather than just injecting incentive funds into the supply side, as the former has already proven quite successful. Currently, we observe significant transaction volume in USD1; I believe the daily transaction volume is around $500 million now, which is significantly higher compared to the TVL of $2.7 billion, making the transaction volume-to-TVL ratio much higher than any other stablecoin at the moment.”