Hublot, a Swiss luxury watchmaker, displays the domain name "hublot.eth" ENS

On May 20th, Hublot, a Swiss luxury watchmaker, posted a picture on its social networking site showing its ENS domain name with the caption "Hublot.eth joins the chat". Hublot.eth sold on OpenSea on May 10 for a price of 2 WETH, according to OpenSea data. Hublot is a Swiss luxury watchmaker. Founded in 1980, the company operates as a wholly owned subsidiary of LVMH, a French conglomerate.