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This article compares seven encrypted art trading platforms: who is the king?

2021-02-09 20:00

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Original author: Tang Han

Original source: CryptoC

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With the development of encrypted art, a number of encrypted art trading platforms have emerged. Which encrypted art trading platforms deserve your attention? What are their respective characteristics? CryptoC organizes it for everyone as follows:

Nifty Gateway: The King of Crypto Art IP Hype

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Nifty Gateway was co-founded by twin brothers Duncan Cock Foster and Griffin Cock Foster. In November 2019, the encrypted art trading platform was acquired by digital currency trading platform Gemini. Interestingly, the founders of Gemini, the famous Winklevoss brothers, are also twins. Perhaps it was the twins' fondness for the twins, which injected a lot of momentum into it after Gemini spotted and owned the Nifty Gateway.

Gemini is a cryptocurrency trading platform with legal deposit channels in the United States. Traders can directly purchase Ethereum with US dollars. After the acquisition, Gemini also provided this legal fiat currency deposit channel to Nifty Gateway, making Nifty Gateway the only NFT trading platform that allows users to use credit or debit cards to purchase goods. As a result, Gemini has a great advantage in introducing traditional IP and old money. In April 2020, renowned Canadian photographer and filmmaker Lyle Owerko is selling his digital artwork on NiftyGateway.

For quite some time, Nifty Gateway’s operational status has been tepid until December 2020. With the introduction of Beeple, a heavyweight encryption artist, Nifty Gateway instantly occupied the forefront of the encryption art auction list. The situation was once exaggerated to the point that 22 of the top 30 encrypted art works by market value came from Nifty Gateway-these are all Beeple's works. Until now, Beeple's work "THE COMPLETE MF COLLECTION" was auctioned for 643.196 ETH in December 2020, which is still the highest price in the history of encrypted art, unmatched by anyone.

After Beeple, Nifty Gateway launched a blitzkrieg in the encrypted art world at the rate of releasing a big IP every 2-3 weeks. Justin Roiland, the screenwriter of the famous sci-fi animation "Rick and Morty", also came to Nifty Gateway, issued his own NFT, and achieved great success in sales. Soon, Nifty Gateway caught up and became the brightest star among many encrypted art trading platforms.

According to the data website Cryptoart.io, among the top 30 encrypted art market capitalizations, 13 still come from Nifty Gateway.

Nifty Gateway's website layout should be the best for artists . On the left side of the Marketplace interface of its website, there is an index specifically for encrypted artists, instead of indexing for the theme of artwork like SuperRare. Such intentions highlight Nifty Gateway's strong preference for creating personal IP. The continuous action of the trading platform on the launch of IP is expected. If readers want to learn more about it, please pay attention to https://niftygateway.com.

NiftyGateway interface

SuperRare : The strongest encrypted art trading platform with comprehensive strength

You can know from the name that both SuperRare and KnownOrigin are in the same batch Created encrypted art trading platform. Their names all reflect the role blockchain technology will bring to the art world. Crain, the founder of SuperRare, and Jonathan perkins, the co-founder, believe that encrypted art is a rare digital art; while James Mor, the co-founder of KnownOrigin, believes that the biggest role of blockchain technology for artworks is traceability, so that buyers can Quickly determine whether a work of art is genuine. This is the origin of the names of these two encrypted art trading platforms.

Compared to other encrypted art trading platforms, SuperRare has the strongest comprehensive strength and almost no obvious shortcomings. In terms of IP operations, SuperRare teamed up with Lilmiquela, a female blogger with millions of Internet celebrities on Insgram, and released the blogger's first NFT work "The Rebirth of Venus". At present, the work is worth 159.5 ETH, ranking seventh in the market value of encrypted art.

In addition, SuperRare also has extensive experience in incubating encrypted artists internally. Due to the long time of establishment and good management, most of the artists who participated in the encryption art creation in the early stage have a SuperRare account. The best of these people are the current encryption art big V, such as videodrome, sutu, pak, trevorjonesart, rac etc. Among the top 30 works by market value, 8 are from SuperRare.

SuperRare attaches great importance to the construction of encrypted artwork reviews. They have launched a special comment section, commenting on the excellent artists and new artists on it, or commenting on a certain style of work. Such work is extremely beneficial to the development of the encrypted art world. It is conceivable that what the SuperRare team is building is not just a trading platform, but an art ecosystem.

Worth mentioning is SuperRare's artist policy. To enter SuperRare, an artist must first apply to the platform. SuperRare will conduct a weekly review, and the review is relatively strict. However, once they pass the review, artists will enjoy SuperRare’s unique incentive policy: regardless of the initial price, 10% of the subsequent sales in the secondary market will enter the creator’s wallet. This undoubtedly attracted many creators to auction their works at SuperRare.

SuperRare interface

AsyncArt : Niche, Pioneer, Stunning

I originally wanted to give AsyncArt a qualitative ranking, just like the above for Nifty Gateway and That's what SuperRare does. But it is too difficult.

AsyncArt is unique in that its creation could be considered a programmable art movement in itself. Different from other trading platforms, the artwork on AsyncArt is not a simple static picture, but a "programmable artwork" composed of several layers that can be changed by the owner. Compared with other encrypted art trading platforms, this kind of art experience is novel and revolutionary. It provides the possibility of collective creation and collective ownership for the creation of artworks; it also provides the possibility for collectors to participate in the creation of artworks.

AsyncArt’s team background is amazing, which may be why it can become the most revolutionary understanding of encrypted art among the major encrypted art trading platforms sexual one. Colan, the founder of the platform, is the developer of CryptoArt, a hardcore crypto art project, and an early player and enthusiast of crypto art. He let this project have a strong technical gene from the very beginning.

In addition, in the art circle, Conlan's team is very important, and one of the team members, n0shot, once served as Apple's art director. Users who are familiar with the AsyncArt interface should be able to feel a familiar simple, cold, and textured industrial aesthetics like the early Apple. In terms of hardware, AsyncArt has also established a cooperation with Apple, which can use Apple TV to display encrypted works of art on the platform.

Different from Nifty Gateway and SuperRare, AsyncArt is not very interested in supporting and hyping IP, but the platform often fetches good prices. In March 2020, the encrypted art "First Supper" jointly launched by AsyncArt and thirteen encrypted artists was sold at a high price of 103ETH. This work is hailed as a milestone work of programmable encryption art.

Since then, a series of works of art of considerable value have emerged on AsyncArt. For example, trevorjonesart's "ETH Boy" sold for 260 ETH; micah_johnson3's ˈsä-v(ə-)rən-tē sold for 250 ETH. Among the top ten works of art in encrypted art auctions, 6 are from AsyncArt.

To be sure, AsyncArt is the all crypto art trading platform The coolest and most early Silicon Valley spirit of the bunch. They have strict requirements for artists, even some ideological requirements. Writing here, I seem to think that what AsyncArt can be called: the Apple of the encryption art world-and the one when Jobs was still young.

AsyncArt interface

MakersPlace : Pay attention to the operation of artists' creativity

There is a particularly interesting rule in the encryption art trading platform : The name of a trading platform can often reveal the founding team's understanding of encryption art. Compared with other encrypted art trading platforms, MakersPlace pays special attention to the artist community, such as the selection and review of artists, the emphasis on the creativity and quality of artists' works, and the interaction between artists and the community.

MakersPlace is similar to SuperRare. They all pay attention to introducing fresh external IPs with huge traffic; at the same time, they also pay attention to supporting native encryption artists who have grown up within the ecosystem. The famous Taiwanese artist Zheng Shuli and the famous British artist Terry Flaxton are all examples of being introduced.

Of course, MakersPlace's most successful IP introduction has been with Jose Delbo, creator of DC Comics' Wonder Woman and Marvel Comics' Transformers. In October 2020, Jose Delbo collaborated with crypto artist Trevor Jones to launch an NFT collection themed on the famous DC Comics character "Batman" on MakersPlace. Creator 2" auction got 150 ETH.

In terms of quality control of encrypted artwork, MakersPlace also has strict requirements. Unlike other trading platforms, MakersPlace introduces social features for creators. MakersPlace made the "Like", "Follow" and "Views" interface for creators. In this way, creators can not only judge whether they are popular in the community through how much money their works have received in auctions. They can also judge whether they are popular by how many people like, follow, and browse themselves; they can judge whether a certain work is popular by looking at the likes and clicks of the work.

In addition, viewers can also leave a message under the creator's work to directly convey their feelings to him. This form of interaction is very good, it facilitates the communication and interaction between creators and appreciators, and gives creators a criterion other than money. Although some works are very good, since their appreciators are mainly a group of students with no money, their prices may not be very high, but the number of views is surprisingly high. If there is no traffic data, everyone may think that such a work is a failure. However, the introduction of the dimension of community traffic and comments makes the comment criteria of the art market more multidimensional.

I'm really looking forward to MakersPlace launching traffic metrics for artists. The evaluation methods of various trading platforms for artists are completely capitalist. It all depends on whether the work is worth money, without considering community factors at all, and depends on the influence and dissemination of the work in the community. With the further development of encrypted art, it is absolutely necessary to obtain an indicator of the artist's community influence.

MakersPlace interface

KnownOrigin : Low-key veteran trading platform

Like SuperRare, KnownOrigin is also a veteran encrypted art trading platform . In 2018, when encrypted art was still in its infancy, KnownOrigin preached in the community to attract artists into the encrypted art market. It is a pity that after the outbreak of the encrypted art track, KnownOrigin is far inferior to SuperRare in terms of introducing external IP and incubating its own IP, and its publicity is lacklustre. For a crypto art trading platform, this is dangerous.

Unfortunately, as an encrypted art trading platform that was originally at the same level as SuperRare, none of the works in the top 30 encrypted art market value rankings come from Known Origin. KnownOrigin must find a way to increase its influence in the community, otherwise, in a few years, it may not appear in everyone's inventory of encrypted art trading platforms.

KnownOrigin interface

Rarible : Community Driven

Compared to AsyncArt, SuperRare, Makersplace, Nifty Gateway and Knownorigin these deals platform, Rarible's artist resources are somewhat uneven. Although Rarible will also review the artists who enter the transaction, the conditions are relatively loose, and the number of creators and collectors is close to 20,000. The official website describes itself in one sentence: "Rarible is the first NFT market owned by the community."

July 2020, governance tokens and liquidity mining Mining fire has permeated the entire cryptocurrency market. On July 15th, Rarible announced the issuance of its own governance token, Rari, to mobilize the community through the creation and transaction of mining. In this way, Rarible allows the most active creators and collectors on the platform to vote for any platform upgrade and participate in governance and moderation. Rarible ushered in explosive growth in September, with monthly sales 10 times that of OpenSea, the NFT market leader.

However, because of this, compared with several other encrypted art trading platforms, the painting style on Rarible is much different. Large quantities, low unit prices, and variable quality are the hallmarks of works on Rarible. Strictly speaking, Rarible is not an encrypted art trading platform, but an NFT trading platform. On this platform, game collectibles, domain names, etc. are also traded.

It is worth noting that on February 4, 2021, Rarible announced that it had raised $1.75 million in a seed round. The round was led by cryptocurrency fund 1kx, with participation from ParaFi Capital, Coinbase Ventures, Bollinger Investment Group, MetaCartelVentures and CoinFund, among others, in Rarible’s seed round. The financing, one of the first large seed rounds in the nascent NFT space, is an equity deal offering tokens.

Rarible's founding team revealed that after receiving financing funds, the Rarible team's priority goals include further decentralization, community ownership, and the establishment of non-functional testing protocols. And solve the problems that users are currently facing.

Rarible's investor group has DeFi investment giants flashing . The centralized NFT trading market has just been established, how should a decentralized NFT trading market develop, and whether it will learn from the many ways of DeFi... Rarible is worthy of our long-term follow-up.

Rarible interface

OpenSea : Crypto Art Trading Aggregator

We already have so many crypto art trading sites, Just lacks a place to bring these pieces together. The one that can achieve this function is Opensea.

Opensea defines itself as the largest NFT trading market. Its trading products are not limited to encrypted art, but also include domain names, virtual world assets, digital cards, and digital collections products, non-homogeneous utility tokens, etc. At the same time, in the field of encrypted art alone, it has integrated trading platforms such as SuperRare, Knownorigin, Rarible, and Makersplace; in the field of virtual worlds, it has integrated platforms such as Decentraland, The Sanbox, and Cryptovoxels; in the field of collectibles, it has integrated CryptoKitties , Cryptopunk, Hashmasks and more. Think of Opensea as a search engine for the best in the NFT world.

Opensea's review of NFT creators and uploaders is not strict, but its management is relatively orderly, and the front end does not look messy. However, as long as you search deeply, you will definitely find a bunch of low-value junk works. However, as an integrator of NFT transactions, this is the advantage of Opensea: it has good works and bad works on various trading platforms. As a result, Opensea has become one of the traffic portals of the encrypted art world.

Although the encryption art industry is still in its early stages, a global encryption art trading platform has become a rigid need of this industry. Everyone needs encrypted art trading platforms with their own operating characteristics, as well as a trading market that can look at the overall situation. On this track, no one can challenge Opensea.