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Panoramic view of NFT painting style: from the explosion of GoblinTown

2022-05-31 18:00
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Original title: "NFT Painting Style Panorama: Talking about GoblinTown Explosion"
Original source: NFT Go


Written in the front: The unique style of painting is a way of publicity that combines creativity and organicity of the project party. The display form of PFP NFT can not only bring a sense of belonging to the community for the holders; it can also use the painting style of the artist's works as the hub of transmission between the project and the players, mapping to each holder's different The same identity, personality, and most importantly, attitude, just like "GoblinMode".


According to the data on May 30, the Goblintown transaction volume increased by about 355% in the first 7 days. Compared with the peak of 4.4K ETH before the 26th, the total The trading volume has more than tripled. On Opensea's 24-hour trading list on the 26th, Goblintown also topped the list.


Data source: NFTGo.io


In the past 7 days, the transaction volume of Goblintown peaked on the 25th, an increase of 300% compared with the previous 24 hours, and a total of about 3,500 transactions were traded within this range.


Data source: NFTGo.io


On May 21, 2022, Goblintown NFT will be sold on the Ethereum chain through a free public sale, with a total of 9,999 issued. Behind the explosion of Goblintown NFT, style is one of the key factors. The style of painting and the spread of meme characteristics made the project a dark horse against the trend in the bear market in a short period of one week.


1/1 High recognition of NFT


Remove all kinds of different magical creatures, Goblintown's 1/1 collection "Pengci" has included many other famous figures, giving the image an independent high degree of recognition. Such as Pixelmon's Kevin, Twitter's famous "counter-finger" electronic dance music musician SteveAoki, the headmaster of Hogwarts in Harry Potter and the "Eagle Eye" Clint Barton in Marvel.


Data source: NFTGo.io


It is worth mentioning that, among all the transactions completed, Goblintown #8995, #7944, and #5948 were the top three with the highest transaction amount of 69.42e, 30.3e, and 26e respectively. And among the top ten with the highest transaction value, a total of 7 1/1s were sold at a price of at least 9e, with an average turnover rate of 2.1 times. It can be seen that the project party has ulterior motives in the design of rarity, so that the collections with high rarity have their own independent particularity.


Data source: NFTGo.io


Style factors under the Meme wave


Language style


Since the project was sold out, Gobilintown The project party spread the Goblin language through official social media, Twitter Space and other channels. According to observations, the total online discussion on the 26th lasted three and a half hours, and the maximum number of simultaneous listeners reached more than 1,700 people. Interestingly, each of the bearer spokespeople got into the vibe of cosplaying their goblin identities and had fun doing it.


Data source: Twitter

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AUUGHHH! This phrase itself is a meme. According to relevant data reports on Tiktok, as of May 30, 2022, the total number of short videos associated with #auuughh has reached 32.2 M.


Data source: Tiktok discover


Weird style of painting


When first seeing this project, some people will be attracted by its unique style of official website and dialogue text, adding a layer to Goblintown Extra mystery and curiosity. It is worth mentioning that the literal translation of Goblin Town (Goblin City) itself from English also represents the current market atmosphere - an ironic description and sigh, "ugly" and "grotesque" imply the current The market is in a state of coldness and the overall price correction of blue chips. At the same time, this also reflects the negative and depressed emotions and mentality of people under the economic downturn after the pandemic.


Image source: Twitter


Today , more and more project parties hope to create a wave of upsurge through unique and groundbreaking painting styles. So, how to judge the style of a project? "Impression" is very important. And this is also reflected in the execution of the overall artistic style, so that everyone can leave a deep impression after viewing.


From high-priced avatars to subculture to weird painting styles, etc., NFT has brought surprises to the market time and time again. Goblintown is undoubtedly an interesting attempt at painting style. So, what kind of performance and position does the painting style occupy in the NFT project? How to become a coat for people to show their emotions and express their attitudes?


The painting style is the carrier of NFT presentation, and it is also the center


An overview of the entire NFT market every day The painting style of each project has its own characteristics. Especially during the explosive period of the total market value of the NFT market in the past year, many styles including Japanese comic style, mech style, cute style, and minimalist style have gradually joined the entire NFT ecology. The following is a list of some projects in the NFT market according to the classification of painting style.


Data source: NFTGo.io


The style of painting is not only the cornerstone of each NFT project at the beginning, but also the hub connecting different nodes in the follow-up of the project. To the left, it is a bridge to undertake the transformation of artists from Web2.0 to Web3.0, to continue the creative style of the painters, and to provide a consensus on the early fan base and aesthetic value; to the right, it can incarnate the culture of different ethnic groups Splicing and tandem vectors, and spreading genes across countries and nations on Web3.0. Under this vast decentralized dome, artists/projects - painting style - culture, these three ideas are interconnected and closely intertwined.


Image source: NFTGo.io


Aesthetic Art Consensus


NFT's painting style is a continuation of the early style of painters and artists. Take Doodles, for example, from the work of illustrator Scott Martin. From Scott's early illustrations, we can see that he is very fond of thick line strokes and warm shapes. The look and feel brought by this style of painting is both simple and cute. In addition, Scott was one of the internationally renowned artists before transitioning into a freelance commercial illustrator. Has worked on numerous publications and events around the world, with companies including Google, Facebook, Dropbox and Red Bull.


Data source: Scott Martin's early illustration


From this, it is not difficult to see that based on Scott's outstanding past experience, the image design of Doodles has a certain degree of fan base from the beginning. The aesthetic value of its unique style of painting also serves as a bridge for Scott in the transition from web2 to web3. To a certain extent, it paves the way for subsequent success and provides aesthetic guarantee.


Data source: NFT Education


GENE_SIS SENSHI is also one of the cases of continuing the artist's creative style. Ghaly of the GENE_SIS SENSHI project started as an original game artist, and once joined Nexon as one of the cooperative artists of Dungeon and Warriors 2. Before starting the GENE_SIS SENSHI project, I had more than three years of experience in creating the same style of painting. After Gharly officially resigned in 2019 and became a freelance illustrator, he gradually established the painting style of the doomsday world view of "Mecha Girl".


Data source: Foundation.app


The fusion of identity, personality and culture


Whether it is the spirit from Japanese animation in Azuki, or the mourning culture in mfers and BAYC Collision with free money culture. The common narrative purpose behind the different painting styles is all connected with the idea of breaking the centralized structure and establishing a non-ethnic, decentralized, self-managed community in the future universe. Once people integrate into the world of Web 3.0 and Metaverse through NFT, after taking off their nationality, ethnic characteristics and even gender characteristics defined by Web2.0. The concept of equality and inclusiveness will also allow every participant in it to independently choose their identity and growth path in Web3. PFP NFT with different themes and different styles has undoubtedly become an intuitive choice for personalization in the Web3 world.


Data source: CryptoPotato


Azuki The style of painting has obvious and strong Japanese characteristics in terms of art composition. By using the artistic style of mainstream Japanese comics, combined with American-style thick outlines, the two-dimensional route and European and American styles are subtly integrated. At the same time, based on the background of the integration of the history of the Japanese animation industry and Western culture, Azuki once again amplified and disseminated this concept of cultural hybridity in the Web3.0 site through the style of his project NFT.


Data source: Blocktempo, Zipmex


In addition, in the roles of mfers and BAYC in the NFT PFP project, through this non-over-beautified, original ecological style of presentation, NFT is connected with the group of "sang culture thought". It reflects the psychology of people who are negative, world-weary and escapist in today's society, as well as their boring mentality towards the world of money. And the minimalist and rough style of mfers makes many people who have the same experience resonate and empathize with the body movements described in their characters.


Conclusion


For each NFT project’s seemingly simple style of painting, what lies behind it And the reserves it holds are not to be underestimated. With the gradual development and maturity of the NFT market, more independent and outstanding projects will be brought about by the collision of more cultural blends. But what remains unchanged is that the cornerstone of the style of painting builds bridges for artists, participants, and Web3.0 to communicate one after another. The future NFT market will also grow stronger on the road of diversification and inclusiveness.


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