P12: Airdrop NFT for over 1 billion Steam players | Project Introduction

Written by: Cookie, Rhythm BlockBeats

“I got the blue NFT, almost 4000 hours.”

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In the bear market, it is rare to have an item that can collect groups. This is not a plate like Mt's NFT, but an airdrop that Steam players can receive. Depending on the length of the game, Steam players can receive different attributes and rarities The longer the time, the rarer the NFT.

Bear market bored playing games? NO, everyone is still rolling wool

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It is a good idea to airdrop outside the circle in a bear market. In 2019, Handshake airdropped almost all Github users, worth tens of thousands Renminbi has a lot of influence. Likewise, the gaming-related P12 is off to a solid start.

"GameFi Ecosystem"

P12 officially defines itself as "a GameFi ecosystem with a sustainable economic mechanism". This ecosystem is composed of "The Editor", "The Infra" , "The Econs" consists of three parts.

Editor - "The Editor"

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P12 official website did not show us the editor in detail Scope of capabilities, only listed its 4 features:

1. < b>Full Programmability: Provides mature scripting support for complex gameplay, and provides operating environment support for both PC and mobile terminals.

2. Non-pixelated: Supports external 3D models, making art styles more diverse and maximizing expressiveness.

3. Style Fusion: Different styles can coexist in the same metaverse to meet the different aesthetics of each user group.

4. "Lego Building Blocks": code templates, graphic resources, and even token economy samples are all reusable.

< p> Judging from the above features and the update log on the official Mirror, the editor is probably a game maker that lowers the threshold for use, and can support creating scenes, setting NPCs, and writing game interaction logic.

Basic tool - "The Infra"

A set of tools to help game content on-chain, including:

1.  ;GameArtefact API: Helps game items become NFT.

2. GameCoin API: Helps the in-game currency to be chained.

3. SecretShop: Game NFT trading market on the chain.

4. Server DevOps: Server development and maintenance.

5. Data Analytics: Data analysis.

6. Community/Social: Community and social media.

Economic and Governance Mechanism - "The Econs"

There are 4 sets of key mechanisms, namely:

1. Swap< /b>: Designed for the exchange between the ecosystem token P12 and various game coins, aiming to provide maximum liquidity, including the types of automatic market makers, game currency issuance methods, and the provision of initial liquidity. The built-in Swap tool in the P12 ecosystem will implement this mechanism.

2. CastDelay: Designed to ensure the predictability of monetary policy, it aims to prevent the project party from doing evil things subjectively and withdrawing the initial liquidity of the game currency from running away. Let players prepare in advance for the rise of the total amount of money. The larger the amount of unstaking/additional issuance, the longer the delay required for the action.

3. Meritocracy: Designed for creator incentives, it aims to retain the most talented and purest game creators to ensure that the games in the ecosystem will not be too biased speculative. Incentives are issued according to the player's playing situation and the trading volume of the Swap tool and the NFT market, supplemented by moderate incentives to maximize the incentive effect. In addition, for new projects, cold start assistance will be given, and for non-profit projects with public welfare value, corresponding incentives will also be adopted.

4. GameMaster: To ensure that players have real governance rights Design, players vote on various community development proposals through P12 DAO, and the voting weight is determined by the number of pledged tokens and the duration of the pledge. If a game developer’s malicious behavior has caused harm to the player, the player who has pledged P12 tokens can initiate a proposal to confiscate the evil developer’s P12 tokens and return them to the P12 treasury.

"Steam" and "Gas Free"

If we regard Gala, another blockchain game platform, as "Web3.0 Steam", then P12 is more like "Web3.0 Roblox". Unlike Gala, which has developed into a game platform from making games by itself, P12 has not indicated that it will play the role of a game developer in person, but chooses to continuously iterate its own compiler and attract game developers to settle in.

Although P12 declared in the April Mirror article that "game developers are expected to receive 60% of all P12 tokens", although the Genesis NFT airdrop for Steam game developers has already started, but the attraction to game developers is average. Before the launch of the Genesis NFT airdrop for Steam players on June 27, there were only 8 records of receiving Genesis NFT as a Steam game developer. Since then, the total number of Genesis NFT received as a Steam game developer Already came to 44.

There is a high degree of overlap between the two groups of NFT players and video game players. For video gamers as a group, posting stat cards is an act of showing off with a sense of accomplishment, which has been in vogue for a long time and is still fashionable today. By posting statistical data cards, not only can you make friends with friends, but you can also show your "ashes" as a player. P12 has captured this marketing entry point very well. On each user’s recommendation page, the user’s play statistics are retrieved through the Steam API and displayed on a simple kanban board, which is convenient for users to take screenshots and “post Steam”.

Another important point is "gas-free". Although you need to pay the gas fee yourself to receive the lowest level (Common) Genesis NFT, but before receiving NFT it was completely free of gas. Many users hold the mentality of "I'll just see how long my account has been used and I can get the airdrop for free" and unknowingly put aside the negative emotions given to them by the bear market and take the initiative to operate. In addition, compared to the traditional introduction of Web2 traffic, the conversion success rate of P12 airdrops with Steam players who have never been in contact with Crypto/NFT will be much higher due to the commonality of the group.