Known as the former largest mobile game company in the United States, Free mint Golden Dog has made super high financing and coined new words

Limit Break raised $200 million in two rounds of venture capital, led by Josh Buckley and investment firms Paradigm and Standard Crypto led the round, with participation from FTX, Coinbase, Positive Sum, Shervinator and Anthos Capital. According to Limit Break, the new funding will be used to build Web3 massively multiplayer online (MMO) games.

Linkedin shows that the company was founded in 2021 and is headquartered in Park City, Utah, USA. According to reports, the company has now grown to 50 people, about 80% of whom are former Machine Zone (a well-known Web2 mobile game company) employees.

Speaking of Machine Zone (MZ), it was once known as "the largest mobile game in the United States" company. Has developed a number of popular games, and everyone must have heard of "Game of War: Fire Age" (launched in 2012) and "Mobile Strike" (Mobile Strike). Incorporated MZ and transformed into the mobile game maker with the highest revenue in the United States at that time. MZ has invested a huge amount in marketing. It has successively invited popular actress Kate Upton, singer Mariah Carey and Schwarzenegger as spokespersons. It is predicted that in 2016, MZ’s marketing expenses will be 3 times that of all other games combined. times.

The two founders of MZ Gabriel Leydon and Halbert Nakagawa, the company's CEO and CTO respectively, they started in 2008 Met while developing apps for Facebook/Myspace platforms and MZ's iPhone App Store. In addition to the games mentioned above, the company has also developed a number of best-selling games such as "World War Rising" and "Final Fantasy XV: A New Empire", from From 2014 to 2018, these games generated more than $4.5 billion in revenue. Of course, MZ has had its highs and lows. It was valued at US$5 billion in 2016, but its valuation in 2019 fell out of the YC Top 100. In 2020, it is rumored that Gabriel Leydon will finally sell for US$600 million Sold the company to mobile app giant AppLovin.

With these illustrious achievements, the two jointly founded Limit Break.

This is not the first time Leydon has explored encryption technology, as early as 2018 when he left Machine Zone, he had already started to dabble in encryption field, but the initial attempt was not successful, even so, his professionalism in the game field still paved the way for the outbreak of Limit Break. Leydon co-founded Addmired (predecessor of MZ) in 2008 to develop social applications, and in 2009, with the rise of the iPhone, Leydon turned his goal to "free to play" mobile games.

Free-to-play games are currently the dominant business model for games, with annual revenues of $120 billion, accounting for more than half of all game revenue. From the first online PC games in Asia, free-to-play mobile games have grown in popularity around the world, expanding the game's reach tenfold to billions of players.

This is enough to show that the market for free games is quite large, and the "Free to Own (free to own)" (F2O for short) proposed by Leydon ) brings free games into Web3, and also brings broad development prospects.

F2O New Mode

Limit break founder Gabriel Leydon advocates replacing the "Free to Play" game with something from the "Free to Own" game.

Different from other game companies that pre-sell NFT before releasing the game, Limit Break presents NFT to fans, which is called "free mint game". So what are the benefits of this form? Leydon said that after some project parties sold NFTs, they were unable to deliver the promised products, and distributing these Genesis NFTs for free can avoid such scams. And these NFT holders are likely to become the best users who support the game and actively promote it.

Another notable concept in Limit Break is the Factory NFT (Factory NFT). It links NFT to the economic utility of the game, making the economic design of the game more flexible between different versions, holders can benefit from the overall economic growth of the game, and they will continue to obtain more game assets, similar to Airdrops, but the airdrops are NFTs of game equipment such as props and skins.

Conclusion

Leydon It is believed that because ordinary users of Axie Infinity need to borrow money (or borrow NFT) to play the game, once the characters become more valuable, users will be more active in selling game characters, which inevitably makes the game from "playing "earn" is changed to "play and sell". As new players dwindle, buyers become scarcer, NFT prices plummet, and the game ends up in trouble.

Different from it, the "free possession" model proposed by this project allows users to own NFT for free, so players will not rush to earn Get your money back so you can hold your character longer in the game. These NFT holders will also support the game more, and will help promote the game in order to increase the value of their assets.

Actually, there were no free games in Web3 before, but most of them consumed a lot of user energy in the early stage, which is equivalent to spending a certain amount of labor. It also has some similarities with borrowing money to play games. What is different from the past is that Limit Break directly issues NFTs, allowing early users to play games for free without any effort, coupled with large financing, the support of well-known VCs, and professional The game development team makes the project have such a high degree of attention.

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