Bitget collaborates with Messi to launch a series of activities during the World Cup, taking multiple measures against the market trend in hopes of rebuilding market confidence.

22-12-01 13:12

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Source: 0xkkwong

Since the FTX incident, the cryptocurrency industry has once again encountered a downturn. However, coinciding with the quadrennial World Cup, many cryptocurrency companies and trading platforms have still invested heavily during the World Cup period, launching many World Cup-themed activities. Under the gloom, the World Cup has become a bright spot in the cryptocurrency market. In recent matches, the Argentine team advanced to the World Cup 16 and team captain Messi tied two World Cup records held by Maradona. Fans are excited, bringing more expectations to both the cryptocurrency and sports industries.

Sporting events and sports stars sponsorship have always been important means for brands to stand out and gain global attention. Since 2021, the cooperation between cryptocurrency and sports has become increasingly frequent, and the World Cup has become a battleground for major cryptocurrency trading platforms and enterprises. According to Bloomberg, cryptocurrency companies have invested over $2.4 billion in sports marketing from March 2021 to August 2022. Nielsen estimates that by 2026, blockchain-related companies' investment in sports marketing is expected to reach $5 billion.

The World Cup, held every four years, attracts global attention. This year's World Cup is filled with the presence of various crypto companies and Web3 elements. In March 2022, Crypto.com sponsored the FIFA World Cup. In June 2022, Binance trading platform partnered with C Ronaldo and established a long-term partnership, officially launching related NFTs during the World Cup. In addition, the rapidly developing crypto trading platform Bitget also announced a series of marketing activities with Messi during the World Cup, investing more than 20 million US dollars.

This is a microcosm of Bitget's sports sponsorship and activities, which shows its desire to support its global development plan and promote the popularization of cryptocurrency through sports sponsorship.

Last year, Bitget reached a partnership with the well-known Italian football team Juventus, becoming its first sleeve sponsor in history. This year, the two parties continue their partnership as Bitget becomes the official sleeve partner for the team in the 2022-2023 season. In October, Bitget announced a partnership with Messi. As an international legendary football star, Messi is well-known and has won the Ballon d'Or seven times and the European Golden Shoe six times. In this World Cup, Messi will lead the Argentine national team as captain to compete for the championship, which is his fifth participation in the World Cup and may be his last. In the last two games, Messi not only helped the Argentine team defeat their opponents, but also tied Maradona's two World Cup records, becoming the player with the most appearances and goals for Argentina. In such a moment and with such attention, the cooperation between cryptocurrency trading platforms and sports is a win-win situation.

Bitget CEO Gracy Chen recently stated in an interview that the world of cryptocurrency is becoming more popular among investors, but the general public's understanding of it is still limited. In order to further promote the popularity of cryptocurrency and deepen the public's understanding of it, Bitget is partnering with well-known figures in the sports industry, such as its partnership with Juventus and its recent collaboration with Messi.

She pointed out that collaborating with different sports partners can help the company expand its business in different regions. For example, Latin America is a market with huge potential for Bitget's business growth, and Messi is particularly popular there, which is believed to be of great help in expanding the business. The collaboration between Bitget and Messi provides sports fans with the opportunity to learn about Bitget and the world of cryptocurrency. In the upcoming World Cup sports event, Bitget will also become a link between the traditional market and the crypto world, and its brand influence will be further expanded, capturing more potential users.

Bitget's long-term development plan and ambition are evident.

The industry is experiencing a downturn and the market is becoming more calm. The true builders with strength are still working hard. The foundation laid during the bear market will become the fuel for the takeoff of enterprise development when the bull market arrives.