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Based on its main APP Simeji, Baidu International finally do NFT

2022-12-23 11:24

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Source: APP Simeji

In articles like "Baidu, Once again using Japan as a base to break out of the global market," we have mentioned that Baidu has never stopped exploring overseas markets, especially in Japan, where the input method app Simeji and the metacom social app are doing well.

According to Diandian data, Simeji has always been among the top 10 most downloaded and best-selling tool apps in Japan. According to the data disclosed on its app store homepage, Simeji has been downloaded more than 50 million times. With 118 million Internet users in Japan, Simeji is pretty much Japan's national IME app.

But from what I've seen so far, Simeji doesn't seem satisfied with that.

Simeji launched NFT CryptoSimeji based on the app icon Gogukhead on August 29 and released it to the public on September 14.

According to the statistics of OpenSea, after CryptoSimeji free mint, 10000 NFT were all sold out within 24 hours, the floor price once hit 0.3ETH, and the total trading volume reached 2671ETH.

Based on Opensea, Discord, and Twitter data, CryptoSimeji is a popular project. Currently, CryptoSimeji Discord has over 70,000 members and 99,000 Twitter followers. These two platforms are basically the two mainstream NFT positions relatively recognized in the circle. At present, when the popularity of NFT has decreased significantly, the number of CryptoSimeji fans also explains its popularity to some extent.

We've done a lot more work on the sea than Crypto, Web3, and NFT. So we have to think why Baidu International will be lovely mushroom head into NFT.

CryptoSimeji is the input method NFT, connected to Web2 and Web3 of Baidu International

The full name of NFT is Non-Fungible Token, that is, non-homogeneous token, which has unique, asset attribute, public traceability, rare and other attributes. Therefore, NFT is also considered to be one of the important means to confirm the right of Web3 digital assets. Although the current popularity has decreased, but in the general direction and in line with the "let the value flow" Web3 development goal.

Baidu International in the Web2 stage is relatively down-to-earth and secure, many products have already laid a user base in Japan. It seems inevitable to explore new market opportunities based on Web 2 and combined with Web3.

Simeji, on the other hand, is a tool App, but its community and event operations are more refined than most social apps. Simeji's long-running Generation Z Choice List, for example, publishes a weekly list of the Top10 most popular keywords among young people, with 126 updates so far. In addition, Simeji will publish the annual Top Word Awards, reflecting on the big events of the past year from a broader perspective. Understanding what young people are thinking by typing "keywords" and making product and operational improvements are key to Simeji's success.

Wisery, director of Cryptosimeji, mentioned in a conversation that "understanding the needs and creativity of young people is one of the keys to Simeji's success".

If Simeji's success is the reward and encouragement for Baidu International's intensive cultivation and persistent localized operation, the launch of NFT Cryptosimeji is more like enjoying the fruits of exploration.

First of all, because the NFT of Cryptosimeji is taken from the classic mushroom head image of Simeji, the popularity of Cryptosimeji is naturally conducive to increasing the IP influence of Simeji and helping Simeji realize the promotion of brand awareness.

Secondly, as mentioned above, Cryptosimeji is an attempt of Baidu International in the field of NFT and Web3. Therefore, after the initial success of Cryptosimeji, it has announced that it is ready to release the new NFT project CryptoLemon recently. It will be easy to release more NFT projects later.

It can be said that after a Cryptosimeji trip, Baidu International has sorted out the specific process of issuing NFT.

More importantly, the operation of NFT can help Baidu International understand the real thoughts of NFT holders closer to Web3, which is conducive to help Baidu International get closer to the Web3 world more quickly.

Therefore, although it is just a simple NFT release, there are numerous connections behind it. To some extent, Cryptosimeji is more like the communication device between Baidu international Web2 and Web3 business.

Due to various reasons, the price of ETH has fluctuated greatly in the past few months, and it is difficult for NFT to judge its value, so it may not be reasonable to discuss the absolute value of Cryptosimeji. Let's discuss why Cryptosimeji is popular.

Best-selling Cryptosimeji, what inspiration

Cryptosimeji 负责人 Wisery 曾在对话中提到，对于单个 NFT 项目最主要的四件事是「IP 的故事性、持续的热度运营、技术上的稳定性，以及地板价管理」。

First of all, compared with the mixed project parties in the market, Baidu International behind Cryptosimeji has certain influence and popularity, and Simeji itself is a household name in Japan, so to some extent, the story of Cryptosimeji IP and the stability of the technology have been basic foundation.

In addition, Cryptosimeji is a Free mint project, which means that users can get NFT at zero cost as long as they can get whitelist, and the risk is relatively low, which means they will lose Gas money, which greatly increases the enthusiasm of users to participate.

In addition, Cryptosimeji adopts the CC0 protocol, which greatly enhances the holder's commercialization interest. To recon, CC0 is a digital copyright license that was launched in 2009 by the non-profit Creative Commons to relinquish copyright and release works into the public domain.

Simply put, once a copyright holder has declared a CC0 license, it means that the copyright in a work that adopts the CC0 license is given up to the maximum extent permitted worldwide, and the holder unconditionally uses the work for commercial/non-commercial purposes without identifying the author and source, without any application, and the right holder or owner has no right to hold the work liable. That's the main reason why Bored apes have been so popular.

At the same time, holding Cryptosimeji will gain a series of direct interests. 1. The holder will have the opportunity to obtain the NFT airdrop or whitelist of Cryptosimeji partner IP first; 2. You will have the opportunity to obtain VIP rights of Simeji app and display NFT in Simeji community and emoji awards; 3. You can participate in Simeji sharing meetings to gain access to Simeji community/lucky draw and other communication communities. This is also one of the differences between Baidu International's NFT experiment and most projects on the market, that is, NFT has a practical application scenario.

At the same time, Cryptosimeji has a very clear and explicit holder incentive process.

Cryptosimeji assigns credits according to the number and days of the NFT held by the user. Within a certain range, the longer the number of days held by the user, the higher the basic score and the more the number held, the higher the integration coefficient, and the total score CS= basic score * integration coefficient.

The credits themselves can be directly exchanged into ETH. Cryptosimeji has put 20ETH in the bonus pool, and the redeemable ETH of each holder =CS credits/total community credits *20ETH. Under the premise of fixed incentives released by the project side, holders need to hold more Cryptosimeji for a longer time if they want to share more ETH. However, the more people who do this, the more total community points will increase, and the less ETH each holder may share. The continuous changes of the latter two variables will make holders unable to win and lie unevenly. However, this formula may lead to insufficient incentive in the later stage.

So, Cryptosimeji also designed Type2Earn gameplay. Holders can mortgage their CS points for Type2Earn passes, earn points by using Simeji daily, and redeem them for ETH or whitelist projects. According to the official website of Cryptosimeji, Cryptosimeji holders are currently the only users who can participate in Type2Earn, again strongly associating NFT with Web2 service input methods.

In addition, as mentioned above, Cryptosimeji has a large fan base in Discord and Twitter, which on the one hand indicates that Cryptosimeji is selling well. On the other hand, it is also using NFT to increase Simeji's activity.

Up to now, the official Cryptosimeji Twitter account Simeji NFT has issued 167 tweets in total, which basically keeps increasing frequency every day, and attracted 99,000 users' attention in total. Many tweets can get thousands of followers and comments, which is related to the joint IP we mentioned earlier.

Simeji NFT will promote tweets in conjunction with some of its partner NFT projects, encouraging users to increase their chances of being whitelisted by following their accounts and commenting on retweets.

According to the author's incomplete statistics, the interaction volume of some popular NFT projects can even exceed 5,000, and the interaction volume of most tweets is stable at more than 1,000. Joint campaigns benefit both the data and interaction growth of social media platforms and the popularity of their own projects.

From the number of Cryptosimeji Discord users, I can see that they spent a lot of time in operating Discord. However, as I am not a Cryptosimeji Discord owner, many parts of the channel are not open to the public, so I cannot gain insight into more specific methods.

However, as Cryptosimeji director Wisery mentioned in a conversation, it's not Cryptosimeji who chose Discord, it's who chose to respect the habits of NFT users. With a large number of people already using Discord to learn about and discuss NFT, and with the freedom of the platform, it's clear that the energy and ecological richness that Discord brings to the channel is palpable.

"Twitter's Public space +Discord's Private space" is both a way to let the world know about the project, and a way to understand what the owners really want and answer users' questions. However, admittedly, this is not an easy thing to do. On the contrary, when the number of users reaches a certain level, trivial questions and large amounts of information will take up a lot of time, so Cryptosimeji chose to recruit "managers" in Discord. This kind of civil autonomy helps to save time and at the same time, More quickly to understand the real needs of users.

From the point of view of the current stage, art design, storytelling ability and community operation ability, are the three most important capabilities in the current development stage of NFT. From this point of view, Baidu International has completely achieved the passing line.

Many people have NFT, but some for art, some for money; A lot of projects release NFT, but some do it to grow and create, and some do it to make a quick buck. Cryptosimeji seems to be working hard to make it a long-term business development enterprise by lowering entry barriers and risks, connecting actual usage scenarios, and granting IP authorization to users.