Buidler DAO: Must-read articles on SocialFi

Original title: Buidler DAO Locust Collection (23) : SocialFi-Related Must-Read

Original source: Buidler DAO

Deep Picks are our must-read articles under this week's hot market topics, taken from Buidler DAO's daily push of the Cognition Locust Project; Here, senior readers of Web3 Native will extract the core content of high-quality articles and personal deep thinking from the complex information sources.

In the crypto industry, the social ecosystem is seen as a potentially huge entry point for traffic. The basic components of social are infrastructure, middleware, applications, and tools. This paper starts from the discussion of the native digital identity created by SBT for users, and then designs the mechanism to measure the reputation on the chain. From the analysis of decentralized social protocols to the reflection of the illusion of "decentralization"; From the implementation method of social mobile terminal to the thinking and analysis of the chain that can carry traffic. This paper covers   Web3 social discussion and reflection on the distance to be crossed between the status quo and the ideal. Read below and understand the key points, welcome to discuss!

A quick look at the article:

01/ SBT: Opens DeSoc's key to the future @deeply moved

02/ Deconstructing on-chain Reputation: Credit mechanisms for quantifying behavior on the Web3 chain @Fred Green Onion

03/ Web3 Social: The Road to Mass Adoption @memeswap

04/ Does Little Fox's Collection of Privacy Reveal that Web3's "decentralization" isn't all that great? @cat boss;

05/ 1 Get to know Nostr: A decentralized social protocol that scares Elon Musk @Boss Cat

06/ The Open Social Map @JZ 

07/ Web3 Domain Track: Leading ENS facing ice and fire @Scallion Fred

08/ decrypto Encryption Project of the Year -- polygon@memeswap

SBT: Unlock DeSoc's Key to the future @deeply moved

SBT can help users build a native digital identity in the Web3.0 world, and ultimately realize the vision of a decentralized society. The concept of SBT overlaps with that of DID. In terms of function, both of them hope to describe the characteristics of users in the form of certificates or identifiers, so as to build a digital identity. The SBT is a bottom-up solution and a means to a decentralized identity.  

The main differences between SBT and DID:  

SBT is a bottom-up solution and a means of implementing identity.  

2. The identity built by SBT is a solution with addresses as unit, while DID hopes to realize a solution with addresses as unit to some extent.  

Currently, there are three types of projects based on SBT, which are certificate type, identity type and semi-credit type.

Difficulties of the current SBT: there is no unified technical standard, privacy protection and verification are difficult to balance, and some application scenarios have vulnerabilities.

Potential use case: Cross-platform SBT allows users to operate more freely; refined SBT enables more precise marketing and more widely used SBT to help realize credit

think

After reading the whole article, I personally think that SBT and DID belong to the track of identity on the chain, but they are different in the form of presentation, verification and issuance standards. At present, everyone's assumption of on-chain identity is based on human's potential desire to display social interaction and realize unsecured borrowing in Defi. Social interaction and money are the parts of identity that cannot be stripped away. Some human things can be shown digitally, but how can the parts that cannot be digitized be recognized by others?

Link to original article:

https://mp.weixin.qq.com/s/yhfwGMPTROONeR1_VOdOdQ

Deconstructing on-chain reputation: Credit mechanisms for quantifying behavior on the Web3 chain @Fred Green Onion

This paper first discusses the importance of on-chain reputation, including: on-chain behavior quantification, DID uniqueness, trust system and precision marketing, and discusses the dilemma faced.  

Next, the track items are classified into six categories, including data/behavior markers, DeFi credit score, badge/certification, marketing promotion tools, privacy certification and identity resume. Finally, the future development of encryption reputation is prospected.

think

As stated in the article, whether it's defi credit scores or marketing and targeted airdrops, the importance of on-chain reputation is self-evident. In this context, how to establish the standard of on-chain reputation is very important, especially for the new users who just enter Web3 how to evaluate is a difficult problem. In fact, it can be considered to combine the scene with the data of Web2, especially in the current situation that the number of users and public behavior data still account for a very small number of mainstream groups on Web3. On the other hand, in the field of on-chain reputation, privacy is very important, and the combination with zk is a very important link.

The development of reputation on the chain is a very demanding field for both C and B terminals, and we believe that it will develop steadily in the future.

Link to original article:

https://web3caff.com/zh/archives/43200

Web3 Social: The Road to Mass Adoption @memeswap

At its core, Web3 Social offers three main unique utilities compared to Web2:  

First, asset creation and shared ownership: Web3 social applications can use blockchain to create a shared ownership structure with their users.  

Second, open data and identity: data and credentials accumulated on the chain are shared across the ecosystem.  

Third, composable ecosystems: DApps built on smart contract blockchains such as Ethereum are essentially composable, allowing developers to build on top of existing apps in a way that does not allow them to.  

The Web3 social ecosystem can be divided into infrastructure, middleware, applications, and tools.

Infrastructure: The project is trying to provide customized infrastructure to meet the needs of social applications.  

Middleware: Most of the latest innovations in Web3 are built into existing ecosystems, and middleware protocols that build this existing infrastructure are designed to act as an intermediary between blockchain and applications by querying, organizing, and presenting data to application developers.

Applications: Web3 Social applications are a diverse portfolio of products suitable for different scenarios. Prominent forms include social media, community-based applications and instant messaging products.

Tools: Unlike applications, tools are a set of products that take advantage of Web3 interoperability and design their products to be "portable" across platforms and blockchains.  

Currently, Web3 social cannot compete directly with Web2 social in terms of user experience and needs to offer unique innovative utility in order to be successful. We are monitoring innovation in the following areas: Mobile Apps: A large proportion of social activity happens on mobile, and we expect more innovation on this platform. Crypto native innovation: Many of the current Web3 social products are clones of Web2 products, and we believe that the only social products that will be adopted will be those that use blockchain primitives to provide a transformative experience for users. Interface with Web3 scenarios: Successful Web3 products can also come from addressing Web3 native scenarios, such as on-chain community management.

think

The article gives a very detailed analysis of the Web3 social circuit, from the core to the ecology. The general consensus is that Web3 social will be based on a unified on-chain data, on-chain identity, so intermediate protocols between connectivity infrastructure and applications are hot on the current circuit, such as Lens, CyberConnect, RSS3, etc. Native Web3 social applications that want to evolve to the mass adoption of Web2 will have to wait.

Link to original article:

https://news.marsbit.co/20221207145024200947.html

Does Little Fox's collection of privacy reveal that Web3's "decentralization" isn't all that beautiful?   @Cat Boss

ConsenSys, the ethereum infrastructure company behind MetaMask and Infura, has also updated its privacy policy, Declares that when a user uses Infura as the default RPC in MetaMask, the corresponding IP address and ETH address will be collected when the user sends a transaction. For something that seems to be less decentralized and Web3, it seems that we have to revisit the "decentralized" truth that seems to have been overlooked in the Web3 world.

The Infura service, on which MetaMask relies, is centralized in nature. In addition to MetaMask, almost most Ethereum Dapps also rely on this "centralized" Infura. In fact, in today's crypto industry and Web3 world, the little-noticed "Web3 infrastructure" and Web3 project events with centralized risk points are not uncommon.

The USDC has been positioned as a "centralized" dollar stablecoin with the strongest compliance attributes. However, as a stablecoin with the main label of "decentralization", DAI's own collateral is 44.7 percent USDC. And Ethereum Beacon Chain Pledge, which is the biggest. Lido.

These almost ironic paradoxes, such as "the server of decentralized network is centralized" and "the underlying asset of decentralized stablecoin is centralized stablecoin", reflect a question: At present, the Web3 world needs to make further efforts to decentralize, or should we disenfranchise "decentralization"?

think

Decentralization does not mean that there is no center. Perhaps it is the diversification of the center. Anyone or anything can be the center. Although there are many non-decentralized examples mentioned in this article, with the development of more infrastructure, it is believed that the current "centralized" bottom layer will become diversified and thus more decentralized. We may be going through a decentralized and centralized crypto world for a long time.

Link to original article:

https://mp.weixin.qq.com/s/KAVvfG4QpKefn72VDI3BKg

Nostr: A decentralized social protocol that scares Elon Musk @Boss Cat

nostr is a minimalist protocol that creates a censor-proof global "social" network once and for all. It was controversially banned by current Twitter CEO Elon Musk and funded by former Twitter CEO Jack Dorsey at the cost of 14 BTC. So what's the magic of nostr?  

How it works: Everyone runs a client, which can be a native client, a Web client, etc. To publish something (like a post), you sign it with your key and send it to multiple Repeaters (servers hosted by someone else or yourself). To get updates from other people, you can ask multiple Repeaters if they know about these other people. Anyone can run the repeater, which is very simple and does nothing but accept posts from certain people and forward them to others. We also don't need to trust the repeater, the signature is verified on the client side.  

It also compares the problems with other solutions and how Nostr addresses them.

think

In a nutshell, Nostr is a public key-based, censor-resistant message transfer protocol. Anti-censorship because Nostr sends messages to multiple Repeaters, and if one repeater is down, it can send them to another, not depending on any one repeater. However, if two public keys send messages to different Repeaters, they cannot communicate with each other. Currently Nostr does not focus on incentives, so Repeaters do not have incentives, if it is a free repeater it depends on the motivation of the operator. But it won't work without motivation for a long time. And when it comes to relay operators, again on AWS.

Link to original article:

https://www.defidaonews.com/article/6794590

The Open Social Map @JZ

The Web3 social technology stack is divided into four layers:

a.  The data layer is divided into two categories. One is Polygon (Deso), which records ownership and transactions with smart contracts. Ceramic, IPFS, Livepeer, Lit is the other type.

b.  social graph: Links social elements such as users, followers, posts, comments, etc., such as Lens, Deso. Lens is so extensible that it can be combined with other functional protocols or built outside of its core module. For example, Superfluid, a streaming payment protocol, can be built on top of Lens to provide payment subscriptions.

c. Algorithm layer: With the open social graph layer, algorithm development becomes more democratic. In theory, any development team can create algorithms on top of open data that can be leveraged by any front-end application.

d. Front-end application layer

Key characteristics of open source social: multiple monetization models, native DAO organization, social privacy, public reputation, scalability.

Challenges:

a. Web2 has powerful network effects and resources. Essentially, it boils down to this question: Which is faster for Twitter to move to Web3 or for open social protocol developers to attract new users?

b. Social interaction generates a large amount of data and transactions. Can the existing public chain infrastructure such as Polygon and DeSo throughput support it?

c. Social communication is very needed to be realized on the mobile terminal. Currently, the wallet solution on the mobile terminal is separated from the wallet commonly used in the browser.

think

In response to the challenges raised in the article, my personal thoughts are as follows:

1. The privatization of Twitter has created a new imagination for Web3 social. The magnitude of data it carries and the Angle of entry may not be the same as open social. In the short term, the social protocol of Web3 may not attract a large number of users, and it is likely that the first batch of users will still be Web3 existing users. If Twitter transforms, it may have a relatively big impact on the same type of Web3 social platforms, so it can pay more attention to the native social scene.

2. Now metamask has 30 million monthly users, while Web2 social software such as wechat and Douyin often has several hundred million monthly users. At that time, the total registered users of stepn were less than 5 million, and the monthly users of StepN were 2.3 million at its peak. If an interaction like Lens is all on-chain, not only do you have to worry about throughput, but you also have to worry about a lot of gas. But there are also on-chain + off-chain solutions, such as Farcaster.

3. I don't think it's a big problem at the moment.

Link to original article:

https://messari.io/report/the-open-social-map?referrnnnnnnnnnnner=all-research

Web3 Domain Track: Dragon ENS facing Ice & Fire @Scallion Fred

This paper firstly combs the characteristics and application scenarios of Web3 domain name.  

Next, we discuss the market size, distribution, industry KSF and pain points of Web3 domain names, and introduce some major projects including single-link domain name ENS, Web3 domain registrar unstoppable domains, and Space ID.  

In the end, it focuses on the analysis of the.bit project, and makes a simple summary of the domain name circuit.

think

1. From the perspective of the current development of Web3 domain name, the biggest bottleneck is that domain name is not just needed by Web3 users. Even if you do not buy any domain name, it will not have a great impact on Web3 surfing experience.

2. The domain name project is closely related to the development of Web3 social circuit, and it is difficult to bring large-scale increment just by the promotion of domain name in application and wallet name. Just like the multi-chain domain name project mentioned in the article and the.bit case analysis, the important thing is how to find their own application scenarios and highlight the value of use. Perhaps there is a potential path forward for domain name developers to make socialfi and other social applications.

Link to original article:

https://mp.weixin.qq.com/s/2N-70RXs7_yabGJ65n8Irw

decrypto's annual encryption project polygon@memeswap

polygon became an important or primary choice for mainstream brands entering the blockchain world in 2022, including Starbucks, meta, nike, reddit, Disney, Trump NFT, etc. reddit, for example, which offers free NFT as a reward to active users, has generated more than 5 million avatars from more than 4.3 million individual wallets. Starbucks' NFT membership incentive program and meta's Instagram NFT foundry will bring in more encrypted users. polygon evolved into a platform favored by major home brands and companies looking to leverage Web3 technology, supporting everything from customer loyalty programs to web and metacomph identities.

As can be seen from polygon's extended olive branch to its previous projects during luna's collapse, polygon has provided various factors of encouragement to projects and well-known enterprises through financial support and technical services.

To support its growing mainstream adoption ambitions, Polygon also offers support to project creators of all sizes through its three Proof of Zero Knowledge (zk) extensions. Such solutions achieve higher transaction throughput by summarizing transactions on a separate chain and then submitting them to the main network. The standout seems to be Polygon's zkEVM, which promises full compatibility with the Ethereum virtual machine via an equivalent environment. As a result, developers' existing Ethereum smart contracts, wallets, and development tools can use it effortlessly.

think

Polygon has always been a less catchy chain, but polygon has been doing some interesting things, connecting with the real world, expanding its audience, and catering to regulatory trends.

1. In the middle of the year, polygon achieved carbon neutrality by purchasing carbon credits, and will achieve carbon reduction in the future. It will also provide emission reduction credits for important projects and launch the carbon trading market (although the EU no longer mentions emission reduction);

2. Actively provided funds and technical solutions for outstanding projects on luna when it collapsed and encouraged its migration to polygon;

3. In terms of achieving large-scale adoption and user expansion, through cooperation with mainstream brands (providing technical solutions and financial support, which may also be related to Indian background color), it has achieved super-scale user growth and new user adoption, which is far better than the avalanche chain that has been promoting real enterprise cooperation.

4. polygon's biggest problem at present is the network congestion problem after the increase of users, last November and March this year all appeared the relevant major problems, but polygon also through the acquisition and other ways to launch three zero-knowledge proof scheme, also launched a similar celestia modular scheme avail, zkevm has reached the final round of testing. In the previous test, it has achieved 2000 TPS. Although it has not passed the real test, it is still worthy of expectation.

Link to original article:

https://decrypt.co/117671/decrypts-2022-crypto-project-of-the-year-polygon

Original link

欢迎加入律动 BlockBeats 官方社群：

Telegram 订阅群：https://t.me/theblockbeats

Telegram 交流群：https://t.me/BlockBeats_App

Twitter 官方账号：https://twitter.com/BlockBeatsAsia