After splashing out the cash, Blur carefully started a new royalty war

2023-02-18 14:00

Read this article in 9 Minutes

AI summary

View the summary

原文标题：《撒钱盛宴后，Blur 精心挑起新一轮版税大战》

原文作者：十文，星球日报 Odaily

On February 15 at 2:30 AM, "All Eyes on the Show." NFT Marketplace Blur has launched its native Token BLUR on all major trading platforms, and is open for airdrop collection. At this point, the open "blind box" air drop activity has finally landed.

作为今年 NFT 市场「上涨小行情」的带头人，Blur 已被认为能与行业龙头 OpenSea 掰掰手腕。加之在去年的 NFT 市场版税大战中，Blur 找准了赚取流量的切入点，成为了可选版税中的一员，让用户自由设定版税比率，同时还会以空投 Token 激励等方式来鼓励用户支付版税（如将版税设置在 0.5% 以上的买家，将会获得更多的空投奖励）。凭借这一系列措施，Blur 市场的流量一度超过了 OpenSea。

In the highly anticipated airdrop, Blur did not disappoint, and the effect was significant. According to Twitter users, the biggest BLUR airdrop beneficiaries have won. 3.2 million BLUR, and approximately 25 single wallets generated millions. BLUR's "Millionaire".

正在大家沉浸在 Blur 空投季喜悦气氛时，Blur 趁热打铁，又开启了版税竞争的新篇章。就在 Token 上线后的第二天，其发布了新的版税政策，其中一项是推荐 NFT 创建者屏蔽 Opensea，任何不使用 Opensea 的 NFT 项目在 Blur 上都会被强制执行全额版税。很显然，Blur 是在利用这一时机回击其最强大的竞争对手，接力新年「版税争夺」的第一棒。

According to Blur's post, Blur's new royalty policy involves four options. According to the article, the Odaily Planet has a simple explanation:

1. Blur will help you enforce a minimum 0.5% royalty rate if the collection doesn't use a blacklist to ban the zero royalty or optional royalty market, while OpenSea is optional royalty -- Blur provides a minimum guarantee for creators.

2. If the collection is blacklisted, it can still be traded on Blur (using the Seaport protocol) although it cannot be bid on Blur. The collection can earn royalties on both Opensea and blur, but Blur imposes a minimum royalty of 0.5%. This has been proven, with projects such as A KID Called BEAST and Sewer Passs now offering royalties as low as 0.5 per cent.

撒钱盛宴后，Blur 精心挑起新一轮版税大战

But when Blur built a backdoor for new projects through Seaport, all collectibles were once entitled to OpenSea and Blur's "full royalties". Blur's latest royalty policy is a minimum of 0.5%, and some collectibles' creators were not informed of the change in advance. Blur's move to update the policy is a silent warning to creators who use the blacklist.

3. The third point is Blur's recommendation that creators blacklist Opensea so they can get full royalties on Blur, but not on Opensea. If this looks familiar, it's what Opensea did with Blur, and now it's giving it back.

4. A fourth option followed by the cancellation of the blacklisting mechanism by both parties, "We Blur will put aside our past grudges and make peace with you", and both parties could truly protect the creators and allow them to collect royalties on all platforms.

Blur's royalty policy in the past has been a moderate one, avoiding conflict with Opensea. Despite Opensea's blacklisting, Blur tried to reconcile with Opensea in order to remove the ban, but Opensea refused. Blur's volume of transactions and popularity was closing in on Opensea's, but the sheer volume of cleansing transactions and the huge gap in user numbers didn't allow Blur to compete with the likes of Opensea.

但是随着 Blur 逐渐占据 NFT 市场的头部流量，以及 Opensea 迟迟不发平台币，所以大家对 Blur Token 价值的预期逐渐拉高。在经过了三轮空投「盲盒」后，Blur 的使用人数激增。其中，巨鲸几乎垄断了排行榜，也短暂地带动了 NFT 的交易量。这或许给予了 Blur 一定的信心，于是 Blur 也在尝试主动出击。

On closer inspection, Blur's royalty policy is "carefully" laid out.

First Blur used OpenSea's own underlying transaction protocol, Seaport, to develop a new marketplace that solved the problem of new projects not being traded on Blur.

其次，虽然可选版税让很多 NFT 创作者失去了部分报酬，但 Blur 会给仍然选择上架该市场的创作者空投，如推特账号 @CirrusNFT 表示其 NFT 项目在过去几个月中错过了 13700 美元的版税收益，但是他们从 Blur 的创作者空投中收到了 18500 美元的 BLUR Token ，进而弥补了这部分损失。

撒钱盛宴后，Blur 精心挑起新一轮版税大战

Then he threw the final punch with a new royalty policy: you get 0.5 percent with me anyway, block Opnesea and get the full amount.

These three moves have captured the minds of both creators and traders, while simultaneously increasing the liquidity and volume of the entire NFT market through air drops, taking market share away from OpenSea and other competitors.

In terms of short-term data, Blur's volume has gradually overtaken Opensea's since February. And yesterday NFT trading volume exploded to 30409.79. ETH, the highest in nearly three months. Blur also sold 32,773 NFT yesterday. , unique users are 9689 People, both hit their highest levels in nearly three months. Its bid pool has reached an all-time high of $84 million.

撒钱盛宴后，Blur 精心挑起新一轮版税大战

It is followed by Blur Season Although most people don't expect the second season to be as rewarding as the first, it's unclear how long Blur's popularity will last without the "blind box" drops. But with Blur's layout and marketing, its competitive edge is clear.

It looks like Blur are in the game this time, giving the signal straight away. Let's say Opensea doesn't sit back and do nothing. Expect more intense battles in the coming NFT market circuit.