Bitget has become the official sponsor of the Juventus women's football team

2023-03-08 17:15

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原文来源：Bitget

Cryptocurrency exchange Bitget has become an official sponsor of the Juventus women's soccer team, it was announced on International Women's Day. The Juventus women's football team is one of the most successful in Italy, having won five league titles, two Coppa Italia titles and three Italian Super Cups.

Bitget is committed to providing equal opportunity, and 40 percent of its management staff is female. The sponsorship of the Juventus Women's soccer team reflects Bitget's efforts to advance women in the crypto space, to provide more opportunities for them and to inspire women to be the best version of themselves.

Gracy Chen, managing director of Bitget, said: "We are ideally suited to the development of Juventus Ladies, whose sporting achievements and spirit have rewritten the history of football. By sponsoring Juventus Ladies, cryptocurrency can be introduced to a wider female audience and inspired to seize opportunities. We are confident that the partnership between the two parties will develop into a long-term relationship that benefits all parties."

Juventus' chief commercial officer Tiziana Di Gioia added: "We are delighted to partner with Bitget and work with them to promote gender equality across all industries, whether it's sport or digital technology. As a leading football club, we know the importance of providing equal opportunities for everyone and we are proud to work with a partner that aligns with our values."

Bitget's sponsorship of the Juventus women's soccer team is an important part of Bitget's efforts to promote the crypto industry, encourage the public to embrace the crypto world, and help attract more women to the crypto space. The industry, while still male-dominated, is shifting demographics, with digital assets increasingly appealing to a wide range of Web users, including women.

In 2021, Bitget became Juventus' official armband partner and the partnership was renewed for the 2022-23 season. Along with Juventus, Bitget has launched the global Take Your Shot campaign to inspire people to pursue their dreams regardless of gender.