Cultural theme NFT "NUO" in Shanghai landing art exhibition, the project party TraditioNow drive Web3 set off the Oriental mystery craze

2023-03-10 20:31

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Original article by TraditioNow

Exhibition | NUO · money to God to dance, to God NUO drama

On March 10, 2023, TraditioNow, a Renaissance platform linking Web3 and the real world, and carrying the NFT project - "NUO·Dancing to God, Dancing to God, Nuo is a good play" officially appeared in Shanghai M50 eight galleries, and opened a month-long theme art exhibition. Not long ago, TraditioNow released NUO NFT for public sale overseas, which was completely cast within a few hours upon its launch, and caused wide attention in the Web3 field. Even with great success in a short period of time, the project team did not stop. Let the digital virtual NFT embrace the real world, and give it cultural value across time and space, at the same time through the multi-linkage of ecological partners, continue to create rich experience for Holder. This art exhibition is just the beginning of many surprises.

This art exhibition focuses on traditional Chinese "Nuo culture", taking the most prominent visual symbol in Nuo -- mask as the inspiration source, and integrating modern design elements. And gather the artists from TraditioNow community, such as trend musician Issue Wang, digital artist Luyang Zou, emerging illustrator He Iron Zhou, sculpture art Studio PIX Studio, etc., to create a new performance. It not only brings immersive Nuo cultural experience to community members, such as graphic art, installation art, light and shadow music, audio-visual art, but also helps Web3 creators take a key step to link reality and business.

From the 13 most representative characters in traditional Nuo drama, Nuo Opera creates a new spiritual link with the contemporary people in the form of new artistic creation; The huge installation of Nuo sculpture composed of more than 40,000 parts has caused countless visitors to punch in with the popular vision of pixel style. The digital MV, which connects virtual and real, guides the audience to carry out the communication and dialogue about culture and faith in the unreal dream. Ancient civilization, digital universe, crypto art and real experience have officially broken the constraints of time and space, and gained great significance far beyond the virtual world and the real world in the integration of each other.

All the origin of culture, cultural roots | is faith

In the face of many unexplained problems, ancient ancestors often regard it as the will of "God" or "heaven". Wearing masks, accompanied by songs and dances, imitating the movements of the gods to seek their protection. This kind of ceremony with the nature of sacrifice and belief is Nuo.

"Putting on a mask is a god, taking off a mask is a man". Nuo drama masks painted with different deities all carry the supernatural power corresponding to their roles. The power of gods and beliefs that once endowed ancestors with good luck has been transformed into the unique NUO NFT, which returns again with a new look and connotation, bringing magical high-energy protection to Holder. This is not only a cultural revival in the traditional sense with the help of Web3 technology, but also a beautiful blessing given by TraditioNow to the contemporary people in the name of culture and belief.

Ecological extend | partner fu can help in many ways, reverse the value imagination NFT

Deep cooperation · Narrating cultural beliefs

TraditioNow has established collaborations with Tmall, BlockBeats and Decentraland.

· Mobile Tmall will later launch NUO interactive space to provide users with extraordinary traditional cultural innovation virtual experience. Users will be able to enter the theme space through the second floor of Tmall.

· Legal BlockBeats and TraditioNow have reached a strategic cooperation to carry out in-depth tracking reports and operation support, and jointly promote cultural Renaissance.

· Decentraland, an overseas metauniverse platform, has launched a virtual exhibition themed on NUO in The Crypto Valley, allowing users around the world to watch the event and jointly experience the beauty of culture.

Cross-boundary co-branding · Play with trendy cultural experience

TraditioNow links Keep, Meitu Xiuxiu, Yuanzhou Tourism, Yongpu, Chushan, Dajing Coffee and other brands and platforms, transforming the ancient power of faith into daily experience within reach of people.

·Keep will launch a NUO themed online race event in April, calling on users to exercise to help cultural inheritance. Users who sign up for the race can get MEDALS for sports themed NUO, remembering sports and the happiness of inheritance with sweat.

· Meitu Xiuxiu synchronously launched a series of themes of NUO co-signed with Chinese tide color on March 10, including AR, stickers, text, etc., allowing users to create and share through selfies and enjoy the beauty of culture through time and space.

·TraditioNow and Yuanzhou Tourism join hands to bring more benefits to community members. Participating in community activities can unlock the mysterious journey of Lujing hotels, and have more opportunities to get the healing experience of Shanghai Anadi Hotel.

·TraditioNow and Yongpu, a new consumer coffee brand, launched a co-branded coffee with the theme of NUO, which deeply combines the divine power of God Nuo with the taste of coffee, and creates a homonic terrier favored by contemporary young people, injecting "divine power" into contemporary daily life.

· Tide shoe brand Chushan will launch TraditioNow co-branded tide shoes with NUO theme, driving the application of Nuo cultural symbols in fashion.

· Dajing Coffee, a chain boutique cafe, and TraditioNow jointly named NUO theme Cafe on March 10. This cooperation integrates IP elements into three dimensions of product, experience and scene, deeply integrates culture into consumption, and creates a new cultural consumption experience; NUO Holder can experience co-branded coffee drink for free.

In addition, there are still more brands joining the IP cooperation, and more information will be unlocked gradually as the project progresses.

Special cooperation · Focus on the world

As the first project of the Renaissance platform TraditioNow, "NUO·Dancing to God to dance to God, so as to create a good play", it has reached a dream linkage with Florence, the city of Renaissance in Europe, and won the support of Florence Municipal Government, the fourth District government of Florence and Sino-Italian Design Exchange Center. The online exhibition has been launched simultaneously. In the future, users will jointly look forward to the offline appearance of NUO in Florence city.

About TraditioNow | link Web3 Renaissance platform with the real world

TraditioNow serves as a Renaissance platform linking digital and real worldIt aims to find cultural fragments scattered in different time and space, organize, reorganize and reconstruct them, and at the same time, rekindle the life force of culture and search for the future belonging to human beings in the universe while promoting the tracing of the source of human society.

With the vision of "creating civilization here", TraditioNow, the project party, hopes to start with "NUO" to make Oriental civilization and art occupy a place in the Web3 communication field, and attract more excellent creators and culture lovers to join by virtue of its resource link advantage in the Web2 cultural consumption scene. Bring Web3 Renaissance together, go to the future infinite wonderful.