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How much did Li Ning and Greenland lose from the small monkey pictures they bought last year?

2023-06-26 19:02
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As the NFT market enters a bear market, even the market leader "Bored Ape Yacht Club" (BAYC) has not been able to escape, and its floor price has plummeted fiercely, falling below 40ETH, with the current price being 38ETH. The decline in the past week has reached 14.92%. Despite the announcement of the upcoming game HV-MTL Forge on June 29th, this has not brought a significant rebound to BAYC's continuously declining floor price.


So, in this context, let's take a look back at the well-known individuals and companies who previously invested in BAYC. Without considering the value of airdrops and other potential values, how much did they actually lose in their investment in BAYC?


China's Li Ning suffers $290,000 loss


From April 23 to May 4, 2022, Li-Ning in China launched a Bored Ape Yacht Club-themed pop-up store offline. The pop-up store was hosted by a non-existent monkey, the Bored Ape with the number 4102. According to on-chain data, Li-Ning in China purchased the #4102 Bored Ape NFT for 120 ETH (valued at $360,000 at the time) on April 11, 2022.



In order to enrich the consumer experience and product design, Chinese sportswear brand Li-Ning has incorporated the image of the "Bored Ape Yacht Club #4102" that it purchased into its innovative designs, launching a series of trendy sportswear that combines pixel and street elements. As mentioned earlier, Li-Ning has also set up a pop-up store in its physical stores with the theme of "Bored or Not Bored".


According to the current floor price of 38 ETH, Li Ning's investment has a loss of about $230,000. However, if we consider the value of this investment from the perspective of brand building and marketing, it may not be measured simply by currency values.


Greenland Group, floating loss of $330,000


On April 29, 2022, Chinese real estate company Greenland Group announced on its official WeChat account that it has purchased Bored Ape Yacht Club #8302 (BAYC#8302) and will use it as the digital image for its NFT strategy. Greenland Group subsequently opened a Twitter account and used the purchased BAYC#8302 as its profile picture. The account bio reads "Let's create something together in this new #Web3 world."



According to on-chain data, Greenland Group purchased the #8302 Bored Ape Yacht Club (BAYC) NFT for 140 ETH (valued at approximately $400,000 at the time). The significance of the BAYC #8302 NFT purchased by Greenland Group is as follows: the pronunciation of "8" is similar to the word "together" in Chinese, "30" represents the 30th anniversary of Greenland Group's establishment, and "2" symbolizes the new starting point of Greenland Group's second entrepreneurship.


For this investment, Greenland Group has high expectations. They plan to build a virtual world called "Greenland G-World" that closely links the virtual and real worlds through virtual reality and augmented reality technologies, creating seamless communication between online and offline scenarios. However, based on the current floor price of 38 ETH, Greenland Group's investment has already incurred a loss of $330,000.


Like Li Ning, from the perspective of the value of cryptocurrency, this investment by Greenland Group appears to be a loss at present. However, from the perspective of brand building and market promotion, we cannot evaluate the impact brought by this investment.


朱啸虎,浮亏 41 万美元


translates to

Zhu Xiaohu, floating loss of 410,000 US dollars


According to OpenSea data, on April 29, 2022, an address named "allenzhu.eth" bought a "BAYC # 9279" Bored Ape for 170 ETH. This coincides with the English name of Allen Zhu, a partner at GGV Capital. In addition, Zhu's social media profile picture has also been updated to the image of "BAYC # 9279". Based on this information, it can be inferred that Allen Zhu, a well-known investor who has invested in well-known projects such as Ele.me and Yingke, is the owner of the "allenzhu.eth" address and the holder of this "Bored Ape".



The BAYC#9279 was purchased for 170ETH at the time, which was worth about $480,000. Based on the current floor price of 38ETH, Zhu Xiaohu's investment has lost $410,000.


蔡文胜,45 万美元


translates to

Cai Wensheng, $450,000


in English.

The chairman of Meitu Group, a Hong Kong-listed company, Cai Wensheng, also bought a "Bored Ape Yacht Club" NFT and said he was worried about it. According to public information, Cai Wensheng revealed on social media that he felt very conflicted about his decision to invest in "Bored Ape Yacht Club". He wrote in his circle of friends: "Fomoed and couldn't resist buying BAYC #8848 for this Otherdeed #8848 land."



OpenSea's data also shows that Cai Wensheng's Ethereum address, longling.eth, purchased BAYC #8848 for 187ETH (approximately $520,000) on May 1, 2022. At the same time, this address also holds multiple NFTs from other series such as CryptoPunks. Despite being an investor with considerable investment knowledge, based on the current floor price of 38ETH, his investment has already lost $450,000.


Justin Bieber, floating loss of $1.09 million


According to on-chain data, singer Justin Bieber purchased the #3001 Bored Ape Yacht Club (BAYC) NFT for 500 ETH (approximately $1.28 million at the time) on January 29, 2022. Based on the current floor price of 38 ETH, Bieber's investment has lost approximately $1.21 million.



When Justin Bieber purchased #3001, the purchase price was 300% higher than the bottom price of BAYC. As for the design of the NFT, it is a "Bored Ape" wearing a plain black T-shirt, with a chubby mouth and teary eyes, without any special rarity. Regardless of the language of NFT, this means that Justin Bieber's acquisition price has exceeded its value. No wonder everyone says that Justin Bieber is buying not a bored ape, but a mood.


Curry, floating loss of $110,000


According to on-chain data, NBA star Stephen Curry purchased the #7990 Bored Ape Yacht Club (BAYC) NFT for 55 ETH (approximately $180,000 at the time) on August 29, 2021. After buying the Bored Ape NFT, which was dressed in a coarse suit, Curry used it as his social media avatar. The event sparked discussions on Twitter and continued to gain attention on Douyin in China, where "Curry Avatar" topped the hot list with a popularity of 9.713 million.



Due to the influence of Curry himself, many fans have followed in Curry's footsteps and changed their avatars to the "Bored Ape" series, instantly transforming fans into a monkey army, causing the BAYC "Bored Ape" NFT to become popular for a while. However, based on the current floor price of 38 ETH, Curry's purchase has lost about $110,000.


内马尔,浮亏 43 万美元


translates to

Neymar, floating loss of $430,000


Brazilian football star Neymar purchased two "Bored Ape Yacht Club" (BAYC) NFTs on January 20, 2022 for 160 ETH (approximately $500,000 at the time). The NFTs have the serial numbers #6633 and #5269, and this purchase further fueled the NFT craze at the time.



Unlike others, Neymar is not only one of the celebrities who favors BAYC. In fact, Neymar purchased a considerable amount of NFTs in 2022, as his gallery on Opensea displays 63 NFTs, indicating that he has fully immersed himself in the NFT field. However, it is also apparent that Neymar is not a skilled NFT investor, but rather an NFT enthusiast. According to on-chain data, based on the current floor price of 38 ETH, Neymar's investment has lost approximately $430,000.


Jimmy Fallon, floating loss of $140,000


Jimmy Fallon, the host of "The Tonight Show Starring Jimmy Fallon," revealed in a conversation with renowned NFT artist Beeple on November 12, 2021 that he now owns a Bored Ape Yacht Club (BAYC) NFT with the help of crypto company Moonpay.



After the conversation, the NFT community scrambled to find the monkey that Jimmy bought - this search led them to Moonpay's OpenSea wallet, and eventually they found BAYC #599. According to on-chain data, Jimmy purchased the "Bored Ape" NFT with six traits, wearing a captain's hat, navy striped t-shirt, and heart-shaped sunglasses for 46.6 ETH (approximately $210,000 at the time) for the #599. Based on the current floor price of 38 ETH, Jimmy has lost about $140,000.


Kevin Hart, floating loss of $130,000



Like Jimmy, well-known comedian Kevin Hart made his first NFT purchase with the help of Moonpay on January 26, 2022. After paying 79.5 ETH (approximately $200,000 at the time), Kevin Hart received the Bored Ape Yacht Club (BAYC) NFT with the number #9258, which features a vibrant multicolored hat with a windmill on top. Based on the current floor price of 38 ETH, Kevin Hart's unrealized loss is approximately $130,000.


BlockBeats Note: Due to the holder's chain records showing that the held BAYC (some with transfer records) have not yet been sold, the current status is only a floating loss.


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