Interpreting Telegram data and user profiles, Indian users are the most numerous.

2023-07-27 19:00

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Source: jerry.ton, a cryptocurrency KOL

Data platform and consulting firm Statista has compiled and released a data report on Telegram. This is currently the most comprehensive and reliable Telegram data available on the market, and the data is up-to-date as of January 2023. In today's update, I will highlight the key points from this report to assist my personal views in helping everyone to reacquaint themselves with Telegram.

1. Telegram has 800 million monthly users, according to the latest data from DuRov's tweet (still 700 million on Statista), and over 2.5 million new users register on Telegram every day. This is 1.4 times Twitter (556 million), 0.61 times WeChat (1.309 billion), and 0.86 times Facebook Messenger (931 million), surpassing TikTok (715 million).

2、Telegram is one of the most popular software in Russia. In 2022, Telegram's downloads in Russia reached 34.91 million, surpassing the second-place AliExpress (29.29 million).

3. Telegram is not only a social platform, but also an e-commerce platform, and Chinese foreign trade companies are among the largest beneficiaries. According to Statista, goods from China sold through the Telegram platform reached a sales volume of $12 million in 2020. This data is cited from Admitad, but no further dimensions are given on how these goods are sold and who is buying them.

4. Telegram has been fined multiple times by Russian authorities. From May 2021 to August 2022, a total of 53 million rubles in fines were imposed, without considering the exchange rate fluctuations of the Russian ruble, so no conversion to US dollars will be made here.

5、Telegram's female users account for 42.6%, while male users account for 57.4%. This data is cited from three sources: DataReportal, GWI, Meltwater, and We Are Social, with statistics from the third quarter of 2022.

6. As of August 2022, Telegram's paid users reached 257,000, while the figure for 2022 was 154,000. This data is estimated based on data from the App Store and Google Play and is unofficial. Note: Telegram Premium was officially launched in July 2022.

7. The country with the highest number of Telegram users is India, with a staggering 86.6 million people. Brazil ranks second with 15.8 million users, followed closely by the United States with 10.89 million users, Spain with 7.1 million users, and the United Kingdom with 4.41 million users.

8. In Q3 of 2022, the countries with the highest market share of Telegram in order are Russia, Indonesia, and Malaysia. The market share (number of internet users who use Telegram) in these three countries all exceeds 60%. Following closely are Brazil, Saudi Arabia, India, Nigeria, Egypt, Turkey, and Cambodia, where the market share also exceeds 50%.

9. An unexpected number, Telegram has a market share of 48.1% in Singapore, which means one out of every two Singaporeans uses Telegram. In Singapore, 5.1% of respondents consider Telegram to be their favorite social network, second only to Russia's 20.5%.

10. Another interesting data comes from AppMagic. The countries with the highest in-app purchase value are Russia (250 million USD), Ukraine (1.54 million USD), the United States (1.52 million USD), and China (887,000 USD). Hong Kong, China has a value of 220,000 USD. Considering that Chinese users cannot directly use Telegram, this data reflects the user situation of Telegram in China indirectly.

11. In terms of user behavior, the average user will spend 4 hours per month on Telegram in 2022. Russian users spend 6.54 hours, while Singaporean users spend 5 hours. Additionally, 59.5% of Telegram users also use Twitter.

The above is data from Statisa. Next, I will share how I understand this data and what it means for the development of Ton.

1. First, let's talk about the issue of data authenticity. @WillNewDollar and @WuBlockchain both pointed out in the comments that there is a conflict in the MAU user area data. This data comes from SimilarWeb and has significant reference value.

Here is a correction. Firstly, the original title is "selected country by selected country", so my statement in the original tweet was incorrect. Statista may not have compared data for Russia, as subsequent Russian data was analyzed separately.