Pop singer Robbie Williams ventures into the metaverse and will make his debut appearance in LightCycle.

Noc

2023-09-22 16:49

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Original Title: "Robbie Williams to Make Metaverse Debut With LightCycle"

Original Author: Naman Ramachandran

Translated by: Noc, BlockBeats

British pop singer and former member of the music group "Take That", Robbie Williams, announced that he will enter the metaverse.

Williams' first foray into the Web3 field is with AI-driven metaverse platform LightCycle, a virtual city that encompasses various elements such as art, film, gaming, music, fashion, sports, real estate, and retail. Williams' 25th anniversary concert will be held in the form of a 3D metaverse experience in the LightCycle virtual city. The LightCycle platform is planned to launch in Q4 2023.

Williams' entry into the metaverse field began with his use of artificial intelligence to create the classic song "Angels (Beethoven AI)" originating from 1997.

Williams has established a partnership with LightCycle and Web3 and AI infrastructure provider Vertexlabs.uk. The debut of Williams' metaverse activity will be part of LightCycle's Metaverse Night and will be exhibited at the "EDGE Summit" Hong Kong Summit held at the Asia International Expo on September 26-27, 2023.

Williams said, "Staying in touch with my fans has always been very important to me. I am fascinated by the Web3 metaverse, which is full of creativity and amazing potential. It is also a huge new market for discovering music. As an artist, I have always been looking for new innovative ways, so this is the perfect next step in this journey. LightCycle's excellent development team has already produced some incredible works, and I look forward to seeing them presented in a brand new 3D form."

LightCycle's CEO Sara Ezen said: "Williams has a loyal and passionate fan base, and we believe that with our excellent technology, we can provide fans with a super-enhanced environmental experience. This concert is really special, and we are excited to provide Williams with a venue in LightCycle so that his fans can enjoy a higher level of interaction and participation. We look forward to a long-term success with this collaboration."

Vertexlabs.uk's founder and CEO Ander Tsui said: "We were very excited when creating this project and couldn't wait to share it with everyone. We hope that through Williams' involvement in Web3, both new and old fans can enhance their entertainment experience in a virtual way."