Pudgy Toys listed on Walmart, "Trojan horse" enters reality.

BlockBeats September 27th report, according to official sources, NFT project "Pudgy Penguins" peripheral toy "Pudgy Toys" is now available in 2,000 Walmart stores in the United States. Walmart will sell 16 different types of Pudgy Toys manufactured by PMI Kids' World, with prices ranging from $2.99 to $11.97.

Pudgy Penguins' CEO Luca Netz pointed out on social media that this is "a small step for Pudgy Penguins, a big step for Web3."

Subsequently, many community KOLs have made comments on this. Cryptocurrency industry KOL @adamscochran pointed out on X (formerly Twitter) that "this team has achieved great success" and "should be very proud!"

User X pointed out that "the free, stubby world experience is the real game changer." @lokithebird

During an interview with BlockBeats at the TOKEN2049 conference held in mid-September, Luca Netz, CEO of Pudgy Penguins, pointed out that the company views physical toys as a "Trojan horse" for the web3 ecosystem and NFTs. Additionally, physical toys will also establish a very strong emotional connection.

I believe that people's emotional attachment and emotional utility to roles are the core of NFT's solid growth in the market. If I buy a "Fat Penguin" toy for my niece and own a Pudgy Penguin NFT, it's not because of the price, but because of the emotional connection I have as a member of this community. I think those NFT or PFP projects that don't have a friendly appearance will fail.

Related reading: "Interview with Pudgy Penguins: All "un-cute" NFTs will die"

In addition, in a previous in-depth article on BlockBeats, a detailed analysis of "Pudgy Penguins" was also conducted, pointing out that "it is actually relying on the two words of steadfastness" to achieve great success.

They have a comprehensive and thorough understanding of how to turn an NFT series into an IP, and they are down-to-earth in doing what they should have done long ago. They neither sit and talk about exploring the future of NFT IP with their mouths, nor completely break away from NFT and head north to do IP communities that are all profit-seeking. They just honestly face what kind of project they are, carefully consider what they want to achieve, and finally execute some "small things" that have been ignored for a long time.

Related reading: "What did the "Fat Penguin" brand do right, from losing hope to becoming Amazon's bestseller?"

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