Black Mirror "黑镜" is a popular dystopian-themed TV series on Netflix, with a total of 79 nominations and 21 awards worldwide. Now, they have also entered the Web3 market, launching an NFT project called "Smile Club".

Influential Web2 companies/IP entering the Web3 market is something we have seen a lot of. Black Mirror is worth paying attention to because the team responsible for its Web3 business incubation is the music metaverse gaming platform company @pixelynx_io. PIXELYNX was founded by DJ and electronic musician Joel Zimmerman, Richie Hawtin, and several other industry professionals. In late 2021, it completed a $4.5 million seed round led by Animoca, and Animoca announced on December 2, 2022, that it had acquired a majority stake in PIXELYNX through its subsidiary. PIXELYNX also has a Web3 interactive music platform @KORUS_AI worth noting.

Smile Club's Mint time is currently scheduled for March 7th, and the total amount and Mint price have not yet been determined. On the official website, smiling at the camera for 5 seconds every day can earn 10 XP, and inviting a new person can earn 25 XP. Finally, the top 1000 players in the XP rankings can guarantee whitelist access, and the top 50 players can qualify for Free Mint.

Although the specific utility of NFT has yet to be disclosed, the fact that it is a project from the official Black Mirror and uses commonly used operational methods in the industry makes me quite emotional.

Story behind the operation mode

Smile Club is a project designed based on the storyline of Black Mirror S03E01: <Nosedive>. So, what does Black Mirror S03E01: <Nosedive> talk about?

In Black Mirror S03E01, everyone lives in a world where "scores determine everything". The female protagonist is practicing her smile in front of the mirror at the beginning of the episode, because she needs to be careful when interacting with others - to prevent others from giving her a negative score, which would lower her personal score. A low score can lead to unemployment and make you a "bad person" in the eyes of others.

In order to enjoy the 20% discount on renting a house that only high-quality people can enjoy, the female protagonist paid for consultation on how to become a "high-quality person" in the high-score crowd, and decided to attend the wedding of a high-score friend who she had not contacted for a long time in order to gain a lot of good reviews in a short period of time. However, everything went wrong. She accidentally bumped into a passerby when she went out, which resulted in a bad review. She was also late for a taxi by a few seconds, which also resulted in a bad review.

On the way to the wedding, the female protagonist was rejected numerous times due to her low rating, but was rescued by a kind female driver with a rating of only 1+. The driver was once a "high-quality person" with a rating as high as 4.6. Her husband needed a new treatment method to save him from cancer, but because his rating was only 4.3, the hospital took back his bed and gave it to someone with a rating of 4.4, who was considered "higher quality". The female driver then started to live for herself, speaking her mind and causing her rating to rapidly decline.

The female protagonist arrived at the wedding scene in a disheveled state, and said the words she wanted to say the most in her heart. She also caused a scene and was taken to the police station. In the police station, she and the man opposite her completely let loose and spoke vulgar language, breaking free from their own constraints. The series ended.

Therefore, the white paper distribution method of Smile Club is designed according to this storyline.

"Noble Chain" is no longer just "noble", but truly "aristocratic"

Ethereum has become a "noble chain" not only because of the high cost of Gas, but also because there is almost no space for new players and small players without traffic.

Whether it's from Web2 projects with strong backgrounds like Black Mirror: Smile Club, or many new Web3 Native projects, this distribution method has almost become mainstream:

- Low supply but Free Mint, influencers can easily get opportunities.- A crazy white-listed competition with overloaded liver, mainly focused on recruiting more people.

- Discord that you can't even get into, and once you're in, you only get the opportunity to argue.- A flood of robot interactions on Twitter, your comments are drowned in the sea of people.

We will constantly come into contact with various big Vs or communities, trying to become familiar with them to gain a better "survival space". In this process, are we really still enjoying the most basic fun of an NFT project? What is the meaning of doing all this? Are we still ourselves?

I have been in this industry for almost 3 years now, and have joined countless groups during this time. I have witnessed numerous group members chatting away, but now, many of the once active members have become inactive or even left the group. Have you ever wondered what kind of person is behind the screen? Or have you never thought about getting to know them?

Only by having a drink and chatting in person can you truly experience that feeling.

How many fans, how much money, and what kind of NFTs one has, is not everything about a person. I believe you would agree with me on this. However, the current industry has a certain "Black Mirror" feel to it - the comment sections of the big Vs are bustling with activity, but people rarely take the time to read interesting comments or engage in fun interactions because having a low number of fans has made them "transparent" and automatically filtered out.

And many people aspire to become the influential "Big V's" and imitate their operational methods in hopes of becoming the next Big V. It's like a hunting game where everyone is trapped in a loop, obsessively seeking attention from others without caring about the real person behind the screen.

Conclusion

I hope that the process of playing NFT is not only a process where everyone earns money, but also a process of discovering interesting projects and interesting friends.

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