Dialogue with KOL | After working for VC and project parties, she chose to be a "full-time retail investor", the cryptocurrency trading philosophy of Fiona, a powerful Alpha hunter

24-04-16 12:03
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It is becoming increasingly difficult to be a KOL in the cryptocurrency circle. In the past few rounds of bull markets, due to the lack of segmentation of industry groups and tracks, limited channels for popularizing industry knowledge, and low average cognitive levels of industry participants, a group of "crypto influencers" such as Irene Zhao and Liang Xi were able to win tickets to become opinion leaders and enjoy the powerful monetization effect of traffic in the crypto field just by relying on their looks and drama. However, with the development of the industry and the entry of more professional players, the days of crypto KOLs are not easy.


Now, KOLs' incorrect interpretation of the details of project mechanisms or improper screening of data sources will be picked out by various crypto researchers and magnified infinitely and publicly punished. After the Chinese crypto community completed its migration to Twitter, the market and ordinary investors' demands for KOLs are: cognition, professionalism, and the ability to discover Alpha opportunities early. Under the increasingly stringent market standards, crypto KOLs are experiencing a new round of great waves, and the old generation of KOLs are gradually fading from the center of the stage, which also gives a new generation of powerful KOLs the opportunity to rise.


Among the new generation of powerful KOLs, Fiona is one of the most popular in the community. She began to emerge from the "Arbitrum craze" at the beginning of last year, and then seized the Ordinals inscription and PEPE market from March to May, and shined in the early bull market at the end of the year, leading her community members to discover many ten-fold or even hundred-fold opportunities such as Ronin, TurtSat, and Auction. At a time when Bitcoin broke through the $70,000 mark and the market's bullish sentiment continued to rise, she chose to "strategically lie flat" and successfully avoided the bloodbath in the crypto market last weekend.


Many of her followers are curious about where this seed player with both good looks and strength came from? What is her philosophy of currency speculation? Recently, we had an in-depth chat with Fiona on these issues.


"After joining VC and project parties, I chose to be a retail investor"


In fact, compared with most old leeks in the cryptocurrency circle, Fiona does not have a first-mover advantage. When she entered the circle, it was already 2021.


Unlike most people who seek development in the crypto industry in the early days, Fiona's career trajectory in the cryptocurrency circle seems a bit "counter-intuitive". Her crypto journey started with professional VC, then joined a popular project, and finally took the initiative to transform and become a "full-time retail investor." The different order of experience accumulation from other cryptocurrency traders also gave her some different cognition and methodology when looking for and seizing opportunities. In Fiona's view, in the crypto market, retail investors are the group of people who have the most sober and comprehensive understanding of the industry.


A good start


Before entering the cryptocurrency world, Fiona was a reporter for a financial media. During her interviews, she met Yi, a well-known partner of LD Capital in the industry.


In mid-2021, Fiona planned to study in Singapore. Upon hearing the news, Yi extended an olive branch to Fiona. He told Fiona that Singapore has a lot of crypto resources, "The most important thing in this circle is the industrial chain, and VC is a particularly important part of this industrial chain." Not long after, Fiona joined LD. Now she is still grateful for that time, "Most of what I learned was completed at Lede. For me, it is like my first school in the crypto industry."


Fiona joined LD in mid-2021, during the period of "narrative explosion" in the crypto industry. At that time, DeFi was in full swing, and emerging concepts such as GameFi and NFT were also unstoppable. However, Fiona knew almost nothing about the crypto industry except Bitcoin and Ethereum. She recalled that she didn't even know how to use MetaMask at the time, let alone Twitter, Telegram and Discord, and she learned everything from scratch.


"At that time, the atmosphere of cryptocurrency speculation in the office was quite strong, but every letter everyone reported was unfamiliar, because there was too much homework to make up, so I didn't have that much energy to speculate in cryptocurrency." Fiona, who had just joined LD, could only listen and learn under the guidance of her colleagues at the beginning, and then do some research privately, but her professional role mainly in primary investment allowed her to rapidly improve her strength.


BlockBeats: What was your overall feeling in VC at that time? What was your learning process and channel?


Fiona: At that time, I would attend (project party) meetings, chat with people, etc. I think the speed of growth in VC is doubled, because you have pressure, a lot of deals are sent every day, and all the chats with others are crazy to absorb knowledge. At the beginning, I didn't have my own opinions, I just listened to others, but I think half a year is a big turning point, and then I began to have a certain judgment of my own.


BlockBeats: So the more people you talk to, the faster your cognition will improve.


Fiona: There will be progress, but there will be people who get the right score and people who get the wrong score. But no matter which one it is, it is a point of view, and you are absorbing experience.


BlockBeats: So how do you find and judge the "right people"?


Fiona: In the beginning, we used some very conventional standards. For example, if a founder of a first-level project has other investors, we can see who his other investors are. If he is invested by some top VCs, then we usually think it is a good project, or who his team members are, who is the introducer, etc. I can only believe in this known information. At that time, there was still a lack of judgment on the project itself.


BlockBeats: Has the standard of judgment changed later?


Fiona: First, I think the founder is very important. After talking with the founder, you will clearly feel that he has some qualities, or whether his logic can impress you.


Secondly, I think that cryptocurrency is very different from ordinary listed companies. It is actually directly to C. Regardless of whether the product logic is to B or not, because it is selling tokens, it must be to C. You should look at the image it presents to the public and what their community atmosphere is like, so all social media channels are also particularly important.


The third point is product logic. All the underlying logic of products should be looked at more carefully. For example, how StepN rose and how it was destroyed was actually related to its underlying logic. The initial script is everything, and it determines the end of the project. When you analyze the entire logic, you can actually feel it.


BlockBeats: Do you think that VC's logic of viewing and analyzing projects and the logic of treating investments are helpful to your own cryptocurrency trading?


Fiona: I think cryptocurrency traders are the most objective group of people in the cryptocurrency circle. If there is any shortcoming, I think it is just information asymmetry. In addition, I think they sometimes perceive more than VCs, because they can pay close attention to a project and go deep into the community. VCs usually don’t have the time, because you have too many portfolios and too many projects to follow up, so your time is scattered every day and you can’t use it efficiently.


Later, I received offers from VCs, but I didn’t have a strong motivation to go back. Because I think that every position and every identity you are in actually limits your way of thinking. It is both a gift and a shackle. It will make you think about problems based on specific interests, but I think this is not so objective and comprehensive.


BlockBeats: Why can't VCs follow up on a project in depth?


Fiona: For example, if I want to invest in a project, I will check out all its social media accounts. But imagine a VC in a bull market, and it may conservatively receive 10 project decks a day, and the time you allocate to each project is very limited. But if retail investors buy a lot of tokens, they will definitely keep an eye on the dynamics of the project party. I think this kind of attention is completely different.


And I think every project is developing dynamically, and people who trade in cryptocurrencies are sometimes more able to continuously and dynamically see the changes in a community. VCs don't have that much time, and their DD with the project may end at the moment of payment, and then the post-investment team is another group of people, and this group of people may be under greater pressure.


It may be difficult for a VC to pay attention to the community level for general projects. So if someone really cares about the community of a project, it is usually not a VC behavior, at least not a VC behavior that maximizes its interests, but a personal behavior. Of course, there are some exceptions, such as Delphi Digital designing a token economic model for Axie Infinity, but I feel that this is a state where everyone "met at first sight", and there is also a situation where the position is heavy enough. But usually, I think it is difficult to go deep into the community with a wide-ranging investment.


Faith in running shoes


In more than half a year at VC, Fiona has been exposed to many excellent crypto projects, but in terms of the impact on her own development trajectory, none of them can be compared to StepN.


Old people in the currency circle will not be unfamiliar with the name StepN. StepN, which focuses on the banner of "Move To Earn", is one of the few phenomenal applications in the crypto industry. During that time, as long as you had a pair of StepN running shoes, it was like having the golden key to your ideal life. Not only did you exercise your body, but you would also "lose money" just by walking every day. The astonishing DAU data of hundreds of thousands at its peak also allowed countless practitioners to see the dawn of hope for Mass Adoption at the time.


For Fiona, StepN is a very "personalized" project. She also saw the StepN project at a very early stage, but the feedback she received after reporting it to the team was not positive, so she bought shoes herself and went for a run. Around the Spring Festival in January 2022, Fiona found out that some Degen players were very interested in this running shoe app while chatting with friends. After "exchanging intelligence", they decided to make a big splash in the second level.


It wasn’t long before StepN became a viral sensation in GameFi and the entire crypto world. Many people’s impression of StepN during that period, in addition to the extensive coverage by Bloomberg, was the news that various VC and institutional executives or researchers left to join the StepN team. Of course, Fiona was one of them.


Fiona, who had just joined StepN, was mainly responsible for PR work, helping the team manage and connect with the community Mod team, as well as contacting and arranging some mainstream media interviews and reports. But this career experience was not smooth, and soon Fiona felt the gap between ideals and reality. Later, the experience of working at "Web3 Village Hope" became "living day by day like a year".


In the end, she chose to leave. Soon after, the price of StepN's governance token GMT collapsed, the product and community fell into a death spiral, and the great Mass Adoption journey was temporarily stalled. After more than half a year of experience with StepN, Fiona has learned a painful lesson: Don't be too ambitious.


BlockBeats: Why were you so optimistic about StepN at that time?


Fiona:At that time, StepN was so popular in Taiwan that my parents' generation were playing it, and they learned about decentralized wallets and the congestion of the Solana network through this project. Another time, I attended a dinner party outside the circle, where some TV news anchors and TV program producers were walking in running shoes and attending offline activities in Daan Park.


Usually, it is difficult for Web3 projects to enter the outside world, but StepN did it. Although I was already in it at that time, it made me more convinced that it was a real bridge connecting Web2 and Web3. I was very excited at that time, so his failure was a big blow to me, and I really hoped that they could make a career.


BlockBeats: Does this blow refer to your optimism about the future prospects of the industry?


Fiona: Although it is not that serious, I think it could have brought more to the industry, allowing more people to learn the basic knowledge needed for blockchain in a silent process, such as wallets and some network options. I think the projects that have done well in this regard are only StepN and Luna (the latter eventually collapsed due to the Ponzi model).


The reason why Luna was mentioned is that at that time many investors and institutions deposited their pensions and house mortgages into Luna (its ecological lending agreement Anchor provides a 20% stablecoin fixed annualized return). At that time, this process actually still required some technical thresholds, but everyone was willing to learn.


BlockBeats: What were the main problems you encountered at work at that time?


Fiona: I didn’t have much contact at the product level, but as a user, I kept giving feedback on product problems. It can be clearly felt that the team’s focus in the later development was not on StepN, but on constantly trying new products.


Because I connect with Mod and directly contact users, there may be hundreds of requests for shoe-related issues every day. There are many problems with the lack of product updates, etc. You know that it is almost impossible to solve them, but new problems keep appearing, so it is a state of only adding but not subtracting. At that time, I was so determined to solve the problem, but the decision was not up to me, so I became the "whipping bag" in the middle.


BlockBeats: When did you start to feel that StepN was difficult to run?


Fiona: I knew it from the beginning. In fact, the essential problem is the death spiral, and xx To Earn did not solve the death spiral. In the later stage, if you want to maintain the price stability of the in-game token GST, you need to have an exponential increase in users, and newcomers come in to To Earn. So I think xx To Earn is a dead proposition, or not everyone is for To Earn, and the end of all projects in this track will be like this. StepN also had some measures or some intentions to solve this death spiral in the later stage, but it did not succeed. I think the founders themselves are very clear, so later they strategically abandoned this project at a certain point in time and did the next project.


BlockBeats: Did you sell your shoes and tokens in the end? Fiona: I sold it in the end. When you see the situation internally, you know when to stop loss. But if I was not in the team, I might really hold on to it. It's usually like this because I have too much faith. So after leaving StepN, I told my friends that it was like having a long relationship with a scumbag. Not only did I lose money, but I was also very sad.


I left some of my shoes to my parents. At first, they would go out for a walk every day, rain or shine, because they could make hundreds or even thousands of dollars a day. Later, I asked them if they would still walk if the price fell, and they said they would. But everyone has a critical point. When they could barely make a dollar a day, they gave up.


BlockBeast: What do you think of StepN? What lessons did you learn?


Fiona: Actually, I think StepN is a good growth experience. Because as a VC before, I invested in projects, and my understanding of the projects was just what was on paper. But after you have been to the projects, you will know what is really happening in the projects, what it really feels like, including the progress of the products and the division of departments. You can fully feel when problems arise. Only then did I feel that I was someone who really understood the projects.


Also, I think this is a very useful lesson in my life, which is never be too ambitious. This is true for all projects, because usually your vision is bigger than that of the project party.


This class really saved me a lot of money.


"Calendar" and "Buying Lottery Tickets", Fiona's Philosophy of Cryptocurrency Trading


Since entering the circle in 2021, Fiona seems to have a fulfilling life every year: the first year was spent learning knowledge in VC, the second year was spent gaining experience in the project party, and the third year was spent practicing cryptocurrencies on her own.


After leaving StepN, Fiona planned to take a break, but she couldn't sit still after only two months. During this period, although there were VC offers, she was no longer willing to go back to her old job, and finally decided to trade cryptocurrencies full-time. "I've worked in VC, and I roughly understand investment. I've also worked in the project party, and you know all the good and bad things in it. I think I can try it alone first." This made her a powerful KOL with more than 10,000 fans.


Choosing the right time is better than choosing a track


Fiona's first practical experience after leaving StepN at the end of 2022 began to emerge in February of the following year. At that time, Arbitrum's huge airdrop injected a strong liquidity into the market, and the crypto industry ushered in a small bull market in the deep bear market. During this period, the Arbitrum ecosystem showed a big explosion trend, among which Camelot was the most eye-catching. In the context of the bear market, it gained 20 times in less than two months, and Fiona was one of the first people to discover this opportunity.


Then in March, Fiona promptly followed up on the inscription opportunity of Ordinals. In May, as a PEPE emoticon lover, she took advantage of the dozens of times increase in PEPE. At the end of the year, she successively seized Atomicals, Ronin, Multibit and other high-multiple trading opportunities. In the eyes of the community, Fiona seems to always appear at the right time and the right point. At the beginning of the meme craze at the beginning of this year, Fiona appeared in her Telegram group all the time, staying up late with her group members to rush to the local dog.


But recently, Fiona chose to "passively lie down" and no longer trade in cryptocurrencies with high intensity. In her own words, "I sleep until I wake up naturally every day, get up to cook, check the market in the afternoon, and send tweets." However, this forced lying down also helped Fiona protect her position to the greatest extent last weekend.


BlockBeats: When you first start trading cryptocurrencies, will there be a process of finding a feeling, such as what style and logical framework is suitable for me? Fiona: Yes, I think this process is very important, because except for some talented players, not everyone is suitable for trading cryptocurrencies at all times. I am a typical example. I don’t trade cryptocurrencies as frequently as you think. I usually only trade in a specific time period, when my winning rate is very high. I only make money in that time period, and I do other things in other time periods. BlockBeats: What does the full time period refer to? Trend nodes or daily time periods? Fiona: It refers to the trend aspect. For example, unilateral market, unilateral rise, unilateral fall and shock period, which can be roughly divided into these three types, may not be very correct, and each person may be suitable for different states. BlockBeats: The Arbitrum trend you caught at the beginning of last year is a good example. How do you judge the trend node? Fiona: I have a calendar, and I will tell myself what important nodes there are this year, and what will appear at this node. So my calendar tells me that I will pay most attention to several projects this year, as well as their approximate time nodes, and then I may study or plan two months in advance, which I think is very helpful for novices. I remember that the news I heard at that time was that Arbitrum would issue coins in the first half of the year, and then Blur would be launched, probably in February. So at that time I only speculated on two tracks. In December, I started to work on the NFTfi track, and then the Arbitrum ecosystem. So I remember that wave should have eaten two tracks, one was NFTfi, and all the purchases took off at that time. Among them, BendDAO had four times, which was quite a lot, because the bear market hotspots were limited. Another one was Arbitrum, and all the items bought at that time had a high rate, and Camelot was even more exaggerated.


BlockBeats: Did you use this method to judge the initial bull market at the end of last year? At that stage, many people were still denying the arrival of the bull market, but you seized the opportunity of Ronin.


Fiona: I think the trading volume is different. You can clearly feel that when Bitcoin broke through from $25,000 to $32,000, I think its trading volume changes were completely different, so at that time I was very sure that there would be a new market. Because if this market has a phenomenal market, there must be a large amount of capital inflow. So what made me very confident at that time was the trading volume. I only charged half of the position at that time, and then I added more and more as the price rose, and later I added to the point where the bullet was full.


Then I have actually been paying attention to Ronin for a long time, because I have been arguing with Axie Infinity for a long time, so I pay close attention to all their dynamics. I think there was a node when I decided to buy Ronin. At that time, the market value of IMX exceeded RON. I think RON is really cost-effective and the products are so well made. Because I was the first to play Pixel, I felt that I had to go all out with Ronin. At the time, I had a good friend named Mori, who was in the gaming industry. We both agreed that RON was really cheap, so I thought RON was a good position to buy in the secondary market, and I bought more of it.


BlockBeats: In addition to the calendar, do you have your own judgment on different tracks? What methodology do you use to find projects in the track?


Fiona:I will still guess about the big ecosystem, but I think the accuracy of blind guessing is not as high as the accuracy of the calendar feedback.


When looking for projects, there are some ranking websites and data websites that are very basic but very useful, and I think everyone can consider them. For example, DefiLlamma, you will see some changes in values, such as whether the TVL and transaction volume of a certain ecosystem or project have increased sharply in the past 7 days, which can help you sort out the projects.


Also, I think you must try new things when they come out. I remember last March, I saw that there was NFT minting on Bitcoin at that time. Although Ordinals didn’t hit the market later, I bought it quite early in the secondary market. Although I sold it later, I actually felt that I had made a good profit from that wave.


BlockBeats: That is to say, don't be biased when speculating in cryptocurrencies.


Fiona:Yes. I am a very unbiased person. I play everything, but I don't have the bias of an old leek. I think you must not become that kind of old leek, otherwise this industry will lose its appeal to you.


So I think you should keep a very open view on very new things. For example, casting NFT on Bitcoin sounds pretty cool. This kind of super early tendency, especially for a brand new track, you can actually lose very little money. You can try it with the money you bought for the copycat, but the rate of return it gives you is beyond your expectations.


BlockBeats: Sometimes people may confuse experience with prejudice. They say experience, but sometimes it may actually be prejudice.


Fiona:Yes, but I think experience and prejudice should be used in different places. The most important thing to experience is the time when you sell.


I have an indicator, because I am suitable for one-sided market, whether it is one-sided rise or one-sided fall, if I lose money twice in a row during my rush, I will stop. I will think that either there is a problem at this stage, or there is a problem with me, anyway, it is not the market where I make money. So I took a break recently, also because I lost money twice in a row on meme a while ago, which is a signal to me, and then I will stop.


Two days ago, I said on Twitter that the market was "dehydrated" because I could clearly feel that the liquidity of altcoins was very poor. So my "dehydration" means that if you are not so good at trading, you choose to return to your defensive positions, such as Bitcoin and Solana, so I sold some altcoins and added more to these main positions.


BlockBeats: How do you judge the quality of liquidity? What is the indicator? Fiona: You can try to sell it yourself, it feels quite obvious, sometimes you sell 50,000 US dollars and it drops a few points, that's quite bad, it means the market makers are fighting each other. Or you can look at the order book, these are quite obvious, you will feel it if you trade more. Another thing is, I think when it can't go up, it has to go down. I think it's difficult to maintain a relatively high price curve, but I think the bull market is definitely not over, it's just that the money behind may not be as easy to make as the money before.


"Fading Bag" and "Buying Lottery Tickets"


In addition to the judgment and selection of time points, Fiona also has some interesting "jungle tactics".


Last November, Fiona sent a tweet, preparing to use the initial funds of 50,000 US dollars to explore some non-mainstream ecological projects in the market. She called this fund "Fading Bag", that is, "disappearing positions". With a zero-based mentality, Fiona bought project tokens such as RON, KUJI, and ZEN, and announced her position updates from time to time. In the most recent update, the position of Fading Bag has exceeded 200,000 US dollars.


Another thing that Fiona and her community enjoy is the "buying lottery tickets" tactic. Although it is difficult to integrate into her overall position management, Fiona will still charge forward with the community late at night and early in the morning, buying such memes or local dogs with small positions. On her Twitter, you can often see all kinds of tweets like "10 times" and "20 times", but you have never seen the token letters. For those who have just followed Fiona, it is easy to feel a little anxious.



BlockBeats: Where did the idea of Fading Bag come from?


Fiona:My Taiwanese friend Woody (a well-known crypto KOL in Taiwan) told me that when the bear market turned to bull market, someone set up a "small fund" of tens of thousands of dollars, and later in the bull market, it reached 2 million US dollars. At that time, I watched the real market of Chuanmu (a well-known KOL). I think that the real market is sometimes not so meaningful for ordinary people to learn from, because the pace is too fast, and some people can't keep up, or can't resist the volatility. So at that time, I thought, why don't I do one, which is similar to the real market, but the cycle may be a little longer, and finally made this attempt.


BlockBeats: What is your logic for managing this Fading Bag?


Fiona: I think it is to buy some early-stage promising projects. These projects do not have the certainty of Solana and Ethereum, but in my opinion, they have great potential. It may be to find projects like Camelot. The most successful projects found so far may be RON and MUBI. The multiples are actually quite high, but I don’t sell them very well.


BlockBeats: You also have a very interesting way of playing, which is "lottery position". But for you, is this position too small? Why spend time on lottery?


Fiona: I think this is a good way to disperse my energy, because I don't want to adjust my large position frequently. At that time, I had basically bought my large position. I didn't move Solana from beginning to end, so the small position should go to "play the wild", that is, you have to feel that you have something to do.


Because I was in an overly excited state at that time, I couldn't stop, but I didn't want to move my Solana position every day, which was meaningless. I actually like to speculate on local dogs, because I think it is a kind of community culture and part of the crypto culture. It's not about money anymore, it's about participation. The adrenaline brought by the feeling of doubling at a small rate is actually very high.


BlockBeats: What was your life rhythm like during that time? Fiona: I used to get up at 4 or 5 o'clock to trade in local dogs, and then sell them. I might go back to sleep at 8 or 9 o'clock, and then get up at noon to eat. In the afternoon, I would go to a cafe to trade in cryptocurrencies until the evening. If I didn't want to sleep at night, I would stay in the local dogs all night, maybe until 1 or 2 o'clock in the morning, and get up at 5 o'clock the next day to trade local dogs again. I sleep nine to eleven hours a day now, but during that time, I only slept three or four hours a day when I traded local dogs. This state is completely different, and the sleep required is completely different. BlockBeats: During that period, you also reacted quickly to news, especially GROK with the concept of "Musk AI". Fiona: I actually wanted to buy more (GROK), but because I saw that the price didn't go up after Musk posted it for a day, I was a little surprised. Actually, at that time, I was online all day long because of the meme hype, and I was always checking the Dexscreener rankings. At that time, I saw GROK came out. I thought Musk's theme was very useful, and Musk had just launched this AI, so he had to keep tweeting, so it had a continuous influx of traffic. I couldn't understand why people didn't notice it or buy it, so I bought less.


BlockBeats: Have you seized any opportunities in this recent meme craze?


Fiona: I caught my favorite PEPE and got the second level. In fact, I bought many meme coins listed on Binance in this round, but I sold them at a loss, so I have been quite sad recently. For example, I posted Myro in the group when the market value was 1 million US dollars, and I left happily when it reached 10 million US dollars, so I have been in a relatively depressed state recently. And WIF, from the perspective of today, it was sold at a loss, but at that time, it felt not much different.


KOL Bonus


Fiona actually did not intend to become a KOL. When she just left StepN, she only had a hundred followers on Twitter, half of whom were friends she knew, and she had no idea how to become a KOL. Later, Fiona posted a tweet related to South Korea's crypto regulation, which was forwarded by her friend Jeromeloo (a well-known KOL in the Chinese area) and her followers increased by more than 300 at once. After that, she decided to give it a try. Later, Fiona found that being a KOL not only monetizes traffic, but also helps her find and seize early opportunities.


BlockBeats: How did Metis catch this trend at that time?


Fiona: At that time, they started to do a lot of marketing. Because I have a friend who does PR marketing in Korea, he has received orders from Metis. At that time, METIS was about 20 US dollars. Then she told me about this situation. I actually think that there is a good point about being a KOL now, that is, if there is a large-scale market promotion, you can know the news, which means that the team really has something to launch, either to pull the market or a new product, and usually a combination of the two.


Another thing that I think the Metis ecosystem must pay attention to is that it has launched a very large ecological fund, which makes me think it is very similar to the ecological fund before Avalanche soared. So at that time, I bought METIS and the tokens of the Metis ecosystem. In the end, METIS rose to a decent level, but the tokens of its ecosystem were a bit "lacking".


BlockBeats: Recently, the community has been discussing the "KOL round" quite enthusiastically. It seems that being a KOL does have a lot of dividends now.


Fiona:That's right, but I also feel a little shortcoming recently, because the KOL round still requires work. You have to help the team publish things, which is actually equivalent to having some work involvement, and there is no way to degen and devote yourself to it as before.


BlockBeats: How many KOLs does your PR company have now?


Fiona: There are about 37 KOLs in the Chinese area, because I don’t want to do a large number of them, I want to really provide some value. There are more in the Korean area, about 200 or so. At present, we mainly do these two languages. There may be some other languages in the future, but it’s too early.


BlockBeats: How to expand the overseas KOL market?


Fiona: I always look for local friends. This is a particularly easy thing to step into the pit. Sometimes you don’t even understand the language and don’t have that much time. So I have a good friend who is a top KOL in Korea. He will introduce more reliable agencies and his own PR company, so these two parts constitute the components of our Korean market.


More than All In


If you have been following Fiona's Twitter, you will find that her cryptocurrency trading is not separated from her life, and even integrated a little too perfectly. In addition to sharing the logic and opportunities of cryptocurrency trading, Fiona's most popular tweets are actually mostly her own detailed sharing of her cryptocurrency trading life: because she burned the dishes due to cryptocurrency trading, she would take a picture and tweet it, and she would take a picture and tweet it after having a meal with her KOL friends, and she would faint because of staying up late to trade in cryptocurrency, and she would tweet it after waking up in the hospital. There are also stock trading and house buying. It is not difficult for outsiders to find that almost every trading opportunity or cognition shared by Fiona on Twitter is the experience she has summarized from her real life, and there are often traces in past tweets. In one word, it is down-to-earth.



Of course, what fans talk about most is the process of her "preaching" to her parents. The tweet about how Fiona persuaded her parents to buy SOL has now been viewed 140,000 times.


Fiona's parents knew that she was trading in cryptocurrencies very early, but at that time they looked at the problem from a completely different perspective. In the early years, news media reports on the blockchain industry were mostly negative, but after Fiona worked in the crypto industry and made money, they may have some different ideas about this industry. Fiona's parents have some basic understanding of cryptocurrencies since StepN. "Because they made money by walking every day in the early days, I think they have a more open attitude towards Crypto." Later, Fiona could chat with her parents about position management, investment logic, and the selection of NFT small pictures, which is "rare" among crypto traders.



At the end of last year, Fiona urged her parents to "buy whatever they want" when Ethereum was around $1,000 and Bitcoin was around $25,000, which made her parents the best group of people to buy in this bull market. She thinks that there are too many irresponsible banks and her parents don't have the energy to manage their own money, so someone should help them buy and hold it. "They are quite happy now, and they just check the price trends of Bitcoin and Solana every day," Fiona said, "It's better for parents' money to be locked in Bitcoin than to be cheated out of it."


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