PENGU Experiences Strong Rebound from Bottom with 360% Surge, How Will the Fat Penguin Leverage IP Marketing for a Comeback?

ODAILY星球日报

2025-04-29 19:00

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Original Article Title: "PENGU Rebounds and Surges 360%, How Can the Chonky Penguin Embrace a Second Spring through IP Marketing?"

Original Article Author: Wenser, Odaily Planet Daily

As BTC's price warms up, the Meme coin track has also seen a resurgence, with the PENGU token, mainly supported by Meme memes and the Pudgy Penguins ecosystem, recently shining—according to OKX data, it has bounced from its bottom price of $0.0037 on April 9 to $0.0134, a staggering 360% increase. At the time of writing, PENGU is currently trading at $0.0124, with a 24-hour increase of 31.43%; additionally, the Pudgy Penguins NFT floor price has risen to 11.5 ETH, a 20% increase compared to the previous period; the trading volume over the past seven days has reached 2,097 ETH, a 242% increase.

After the launch of the Abstract mainnet, the PENGU ecosystem has once again ushered in a second spring, and Odaily Planet Daily will organize the recent developments of the PENGU token in this article for readers' reference.

The Story behind PENGU's Rebound: The Chonky Penguin's Unique Mass Adoption Strategy

The recent rise in the price of the PENGU token is naturally inseparable from the vigorous efforts of Pudgy Penguins CEO Luca Netz.

On April 25, Luca posted on X platform, stating that ardent PENGU supporters can leave their ETH wallet address in the comments section, as the team is preparing something. Subsequently, he emphasized: "Leave your Abstract wallet address." Furthermore, he warned: "If your profile has not mentioned a post about PENGU, then do not comment with your address, as it will be in vain."

Community users speculate that this move may be for early incentives in the Abstract ecosystem or to prepare for the TGE. Currently, the views on these three posts have reached an astonishing 1.6 million, showcasing the enthusiasm of the chonky penguin's meme-like IP and the crypto market for the PENGU token ecosystem.

On April 26, the official Pudgy Penguins account made a post in celebration of "World Penguin Day," and this news was subsequently supported by platforms and institutions such as MetaMask, VanEck, Uniswap, Magic Eden, MoonPay, Phantom, Drip, Binance.US, Gemini, and others.

I have to say, thanks to the Fat Penguin ecosystem's previous outstanding performance, cute IP image, and mature industry relationships, whether it is a crypto asset management institution, a crypto tool platform, or a crypto exchange, they have made many contributions to the external communication and promotion of the PENGU token and the Fat Penguin ecosystem.

Multiple Institutional Platforms Celebrate World Penguin Day Together

Not only that, on April 27, Luca also brought out the "ultimate trump card"—

In a post on Platform X, he stated that if users want to make money by talking about PENGU, they can create UGC, emojis, and Platform X posts around PENGU to receive rewards. By registering on the Whop platform (Odaily Planet Daily note: the platform is a digital goods trading market that serves the creator economy and is known as the "U.S. Edition of Knowledge Planet." The official page shows that there are currently over 10,000+ creators earning income through the platform, earning an average of $7,382 per month, with a total transaction volume exceeding $1.1 billion. The platform previously completed a $17 million Series A financing round in 2023), you can embark on the journey of adding value to PENGU.

Luca Openly Encourages Taking Advantage of Benefits

Thus, PENGU has uniquely embarked on its Mass Adoption attempt.

PENGU's Unique Empowerment: UGC Creator Economy, Earn $2 for Every 1,000 Views

According to information from the Whop platform, users can earn cash incentives by creating PENGU token-related UGC content, meme images, and Platform X posts, receiving $2 for every 1,000 views. This way, Luca has distributed the task of spreading PENGU to the masses through CPM, a true example of "decentralized dissemination."

Whop Platform Information

Previously, according to Fat Penguin Community lead Berko, as of April 25, Fat Penguin-related Meme images had received 10 billion views. The meme images featuring the Fat Penguin character were already able to attract a group of people who like small animals, plush toys, and figurines. Coupled with the ongoing UGC incentives, the PENGU token, and the Fat Penguin-related imagery, perhaps will continue to dominate content platforms, including Platform X, in the near future. This move may further boost the price of the PENGU token and increase mainstream awareness of Fat Penguin and the Abstract ecosystem.

Conclusion: Fat Penguin is using Web2 logic for Web3 growth

Among many crypto projects, Fat Penguin may be a team that truly understands the growth logic of Web2. Previously, in our personal interview with Luca in February of this year, it was mentioned that the size of its IP team is even more than twice that of the crypto business team. The Pudgy Penguins ecosystem has always focused on offline IP, online memes, Abstract live streaming, and other key areas, using Web2 content logic, the real economy, and creator economy to drive brand marketing and token growth.

As the mainstreaming of crypto accelerates, as a U.S.-based crypto company, PENGU and the Abstract ecosystem may also benefit from U.S. policy dividends and institutional support in the future. The future development of Fat Penguin is still worth looking forward to.