Gate.io's Twelve-Year Renovation Sets Sail: Partnering with the F1 Red Bull Racing Team to Embark on the Evolutionary Journey of the "Next-Generation Super Unicorn Exchange Platform"

2025-05-07 19:25

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On the F1 racetrack intertwined with speed and excitement, every millisecond is a tipping point between victory and defeat, and every innovation is a battle toward the pinnacle. In February of this year, the globally leading digital asset exchange platform Gate.io officially announced its partnership with the F1 Red Bull Racing Team—across two different dimensions of extreme challenges, the spirit of innovation resonated between the two.

This partnership not only symbolizes another key leap forward in Gate.io's global brand strategy but also coincides with its important twelfth anniversary. The platform simultaneously revealed its new Chinese name, "大门" (Gate), symbolizing a more open posture to connect users with the future of the crypto world. At this milestone, Gate.io's founder and CEO, Dr. Han, officially presented a new strategic objective—to build the "next-generation super unicorn exchange," ushering in a new era for the crypto industry.

"Gate" Renewed, Initiating the Evolution Toward the "Next-Generation Super Unicorn Exchange Platform"

On its twelfth anniversary, Gate.io officially adopted its new Chinese brand name—Gate, which marks not only the starting point but also the gateway to exploring the future, symbolizing a more open, diverse, and globalized brand vision. Gate.io, under the name Gate, will embark on the journey of evolving into the "next-generation super unicorn exchange platform."

Over the past twelve years, Gate.io has used technology as the key and service as the bridge to open the gate for users to the crypto world:

● The number of listed coins has exceeded 3800, continuously leading the industry forefront;

● Its comprehensive strength ranks among the top three globally, with a 24-hour spot trading volume ranking second worldwide;

● It has established a comprehensive ecosystem covering trading, Web3 wallet, payments, investment incubation, and more;

● The platform token GT reached a peak price of $25.960, propelling it into the global Top 34 by market cap.

The use of "Gate" not only summarizes Gate.io's past accumulation but also heralds a new stage with broader and more possibilities. The positioning of the "next-generation super unicorn exchange platform" reflects its profound insight into the industry's future trends and forward-looking strategic layout. As a veteran cryptocurrency exchange, Gate.io has accumulated deep experience over its twelve-year development journey. Now, facing the industry's comprehensive eruption of opportunities, Gate.io will exert comprehensive efforts in key dimensions such as technology, security, ecosystem, and brand to kick off a new growth trajectory, dedicated to shaping a future-oriented industry paradigm and continuously creating greater value for users and the industry.

Unlocking Dual Potential in Security and Innovation, Injecting Momentum into Industry Innovation

The F1 Red Bull Racing Team has long dominated the track with its boundary-pushing innovation and rigorous safety management. In the blockchain industry, Gate.io is also renowned for its commitment to both innovation and security. Gate.io has joined forces with the F1 Red Bull Racing Team to unleash dual potential through cross-industry collaboration, injecting fresh momentum into building the "next-generation super-unicorn trading platform."

In terms of product innovation:

● Gate.io has launched an innovative zone and has listed over 1,000 tokens, providing users with a more diverse range of product choices, capturing multiple meme coins with tenfold increases in value;

● Gate.io pioneered the launch of MemeBox 2.0, integrating popular on-chain meme tokens into users' exchange accounts with a single click, providing users with a convenient and secure Web3 trading experience;

● Gate Launchpool has become a leading new coin mining platform in the industry, listing over 140 projects and distributing over $14 million in airdrops and mining rewards in total;

● GateChain continues to upgrade core functions, including DA, and actively expands Web3 ecosystem applications such as wallets, trading, wealth management, NFTs, and memes, deeply integrating with the on-chain ecosystem;

In terms of security and transparency:

● Gate.io has partnered with the U.S. auditing firm Armanino LLP, using the Merkle Tree open-source solution to regularly disclose asset reserve status;

● As of January 2025, the platform's total reserve value has exceeded $10 billion, ranking fourth globally with a total reserve ratio of 128.58%, an excess reserve scale of up to $2.296 billion, surpassing the industry average level;

● Additionally, Gate.io continuously enhances its risk control system and protection mechanisms, continuously investing resources to build a multi-layered security system covering cold wallet management, multi-signature, real-time risk control alerts, and a global security team for 24/7 monitoring;

Just as the balance between speed and precision on the F1 track, Gate.io, while pursuing the ultimate experience, always prioritizes user asset security as a first principle. This ability to balance innovation speed with security bottom line not only allows Gate.io to lead the new wave of the crypto industry but also lays a solid foundation for creating the "next-generation super-unicorn trading platform."

Cross-Border Collaboration: A Key Leap in the Globalization Process

In the increasingly competitive global landscape, brand awareness and cultural identity have become new thresholds that the crypto industry must overcome. Formula 1, as one of the world's most-watched and influential sports events, reaches hundreds of millions of viewers and is known for its high-end, cutting-edge, and international image. This partnership has also become one of Gate.io's "Super Unicorn Exchange Platform" strategic concepts. Through the cultural resonance of a top global sports IP, Gate.io is reshaping user perception, transitioning from a technical platform to a global digital lifestyle advocate, further solidifying its international influence and brand value.

Through a platform as prestigious as F1, Gate.io can not only reach more high-value users worldwide but also further strengthen the brand's core traits of "speed, innovation, security, and connection" at a cultural level. At the same time, this demonstrates that Gate.io is building a grander and more open international brand matrix—under the triad layout of compliance, globalization, and branding, moving towards a longer-term and broader future.

Twelve Years, Upholding the Original Aspiration, Embracing the Future

Looking back to 2013, Gate.io embarked with the original aspiration of "opening the door to crypto assets for global users." Twelve years later, this door has connected tens of millions of users worldwide, becoming an undeniable force in the global crypto economy. Today, standing at a new starting point of twelve years, Gate.io, under the name of the "gateway," partners with the F1 Red Bull Racing Team with a firmer belief and a more open attitude to continue exploring infinite possibilities and embark on a new journey to create the "next-generation Super Unicorn Exchange Platform." The future belongs to those who understand perseverance in speed and maintain security in innovation. The gate is open, and a new era of cryptocurrency is unfolding.

Disclaimer: This content does not constitute any offer, solicitation, or advice. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may restrict or prohibit all or part of its services from restricted areas. Please read the user agreement for more information.