Binance Wallet Daily Transaction Volume Surpasses $5 Billion, Empowering Users to Explore the Web3 New Experience with Binance Alpha

2025-05-20 22:38

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Source: Binance

The world's leading blockchain ecosystem and cryptocurrency exchange platform Binance has announced that the daily transaction volume of its all-in-one Web3 wallet — Binance Wallet — has surpassed $5 billion. Among the 12 mainstream wallets tracked by Dune Analytics, it holds a 95.3% market share, setting a new milestone.

Data Source: Dune Analytics (Data provided by lz_web3)

Growth Driver: Early Access Opportunity by Binance Alpha

The key driver behind this surge in transaction volume is Binance Alpha — an early-stage project discovery platform integrated with the Binance Wallet and Binance exchange platform. Through the Alpha platform, users can have early access to potential Web3 projects before they launch widely, participate in exclusive TGEs and airdrop events, and benefit from significant profit potential.

· Pre-launch project discovery and token acquisition: Although there is no guarantee that projects will eventually launch, since its launch in December 2024, Binance Alpha has recommended 18 tokens that have subsequently been listed on the Binance spot trading platform, accounting for 43% of the total number of new tokens listed during the same period, gradually demonstrating its value as a project discovery platform.

· Binance Wallet exclusive TGEs: Many projects choose to exclusively host their TGEs on Binance Alpha due to the platform's strong liquidity and user engagement. Since 2025, the Alpha platform has launched a total of 15 TGEs, where participating users purchase tokens at a significant discount compared to the market price, with an average purchase price of only 1/8 of the closing price on the listing day.

· Alpha platform airdrop rewards: Binance Alpha also incentivizes active users through ongoing airdrop rewards. Since May 2025, Alpha has distributed 8 rounds of token airdrops to users, with an average reward value of approximately $1,076 per person based on the closing price on the listing day.

· Innovation Focused on User Experience: Binance Wallet Global Head Winson Liu stated, "The rise of the Binance Wallet not only represents the growth in trading volume but also reflects the shift in how users interact in the Web3 era. With Binance Alpha now covering the Binance Wallet and trading platform, we are redefining how users discover early projects and receive real rewards, setting a new standard for Web3 user engagement."

Alpha Points Mechanism: Driving Fair Access and Incentives

As the demand for Alpha platform TGE continues to soar, Binance has introduced a brand new points mechanism — Binance Alpha Points — to ensure a more equitable participation and reward genuine user engagement. This system calculates points based on a user's Alpha token purchase records, trading volume, and asset holdings on the Binance Wallet and trading platform.

Alpha Points are calculated on a rolling basis every 15 days and serve as the eligibility threshold for participating in TGE and airdrop activities. Starting in May 2025, Binance has upgraded this mechanism by introducing a points "consumption" feature, where users will consume Alpha Points when confirming participation in TGE, transforming them from passive scores to active credentials.

Winson Liu stated, "As the demand for early access, exclusive TGEs, and airdrops continues to grow, Alpha Points ensure the fairness and transparency of participation. By rewarding genuine participants, we provide them with a more equitable path to high-demand projects, while also supporting the expansion of the Alpha platform and attracting more high-quality Web3 projects."

Since its launch, the Alpha Points mechanism has shown significant effectiveness. On the day of its launch on April 25, 2025, the number of active trading users on the Binance Wallet surged from 44,967 to 71,228, an increase of over 58%. According to Dune data, this is the highest among all mainstream cryptocurrency wallets. The daily trading volume also increased from $48.46 million to $118 million, more than doubling, showcasing strong user engagement and laying a solid foundation for the subsequent expansion of the Alpha ecosystem.

Binance will continue to expand the Alpha ecosystem, collaborate with top Web3 projects, optimize incentive mechanisms, enhance user participation, and increase participant rewards. In the future, Binance Alpha events, Binance feature upgrades, and community-driven initiatives will continue to provide users with greater access privileges, richer rewards, and more practical features.

*As of now, approximately 10% of Alpha platform-referred projects have been listed on the Binance trading platform.