Recently, Sahara AI once again caused a stir on Twitter due to its upcoming community public sale on the Buildpad platform. Over the past two months, discussion about Sahara AI in the crypto Twitter community has not waned. Despite not directly allocating a token allocation to Kaito's Yappers, Sahara AI has made a name for itself in the Pre-TGE Mindshare Arena.
Sahara AI was founded by Sean Ren and Tyler Zhou in May of last year and is a decentralized AI network infrastructure aimed at helping users deploy or build custom, personalized AI products. As early as August last year, Sahara successfully raised funds led by Polychain Capital, with other notable investors including Sequoia Capital, Samsung Next, and Nomad Capital. When Sahara AI's own solid background met Kaito's "CT Information Revolution," Sahara AI naturally became one of the most eye-catching "infoFi hits" in the recent period.
Related Reading: "AI+Web3 New Breakthrough: A Quick Read of the Sahara AI Interactive Guide"
Since 2025, the narrative of airdrops has quietly rewritten itself. In the past, "rugging" relied on speed and diligence, but now the game has entered a new stage—the algorithm era, or rather, the Mindshare era.
As a representative product of the InfoFi network, Kaito AI transforms on-chain social behavior into structured data through a "Yap-to-Earn" model and reallocates attention through points and leaderboards, establishing a new logic of "rugging by words": it is no longer mechanical interaction, but a competition of content, dissemination, and algorithmic weight. Many projects, after introducing the Kaito mechanism, have shown a highly linked social media volume and market price before and after the token is listed. Social activity is no longer just a result of promotion but has become a key variable influencing airdrop distribution and market expectations.
Many projects choose to collaborate with Kaito, conducting airdrops through the Kaito platform or targeting Kaito Yappers and holders to incentivize community participation and promotion. Here are some known crypto projects that have allocated airdrop shares to Kaito users and Yappers:
The "Mindshare Era" has brought a new communication model to the crypto community and crypto projects, but it has also raised the next important question: Has infoFi improved the "freeloading" dilemma of VC coins?
Due to the high percentage of VC chips, previous VC coins often had low interaction with the community, lacked a sense of involvement, and naturally no longer had support from the community. The new infoFi model has clearly mobilized the interaction and involvement of Crypto Twitter and the project team itself. In this case, will the community be more willing to support the new narrative? To this end, BlockBeats has done some simple statistics on several past "infoFi blockbusters."
Huma Finance plans to allocate 0.5% of the token for rewarding Huma Yappers, while some rewards will also be distributed to the wider Kaito ecosystem to drive PayFi and Huma adoption.
According to the tweet time distribution and event analysis of Platform X, late May was the most intense period of discussion for the whole year, with multiple positive events triggering a surge in social platform activity. In the previous April, the release of Huma 2.0 and its integration with protocols such as Solana, Jupiter, and Kamino briefly activated DeFi community enthusiasm.
LOUD launched through an "Initial Attention Offering (IAO)" release mechanism, with the entire participation path closely tied to Kaito's product ecosystem. Users are required to post about LOUD on Platform X and build on-chain reputation on Kaito to qualify for whitelist participation in the IAO or take part in the public sale. In addition, LOUD's weekly token fee refund mechanism is also distributed based on Kaito's Mindshare rankings.
According to Grok's analysis of tweet time distribution data, June 1st was the peak of the year in terms of activity, centered around multiple events such as the completion of the token IAO, LOUD's listing on the Meteora DEX, leaderboard rewards distribution, and intense price fluctuations. The token plummeted by 25.28% within 24 hours of listing, triggering a fierce debate on whether "Loud is a meme or part of the SocialFi mainstream."
The Story project's airdrop rewards for Kaito include the Kaito Genesis NFT holders and high-quality content creators associated with Story, with rewards based on long-term contribution data since 2023.
In 2025, Story leveraged its mainnet launch with the $IP token going live to quickly become a hot topic project on X platform. Based on tweet time distribution and core event analysis, the mid-February (February 11 to 27) period was the peak of the year in terms of discussion heat, with continuous posting from the platform's official accounts and core users, as well as exchange listings, airdrop events, and synchronized market sentiment release, collectively propelling the project to a high level of social attention.
Berachain distributed 1.25 million $BERA to social contributors, explicitly stating that users eligible for the social airdrop and holding a Kaito Yaps account would receive additional rewards.
According to data on X platform, during the official launch of the Berachain mainnet and the $BERA airdrop in February, social interactions and market sentiment simultaneously heated up, constituting the peak period of the year in terms of volume.
On the mainnet launch day, Berachain synchronously initiated a large-scale airdrop of $BERA (15.8% of total supply, with a market cap of $6.32 billion) and achieved simultaneous listings on multiple exchanges including Binance, Coinbase, and OKX, with the price spiking to a peak of $14.99 within the day. Active trading, airdrop participation thresholds, and price fluctuations collectively drove strong attention on social platforms, with estimated tweet views reaching the million level and market topic share exceeding 70%.
Wayfinder allocated 40% of its PROMPT token to the community, including 5 million PROMPT allocated to the social task plan for Kaito AI. Of these, 4 million PROMPT were allocated to users reaching the "Emerging Yapper" level (100+ posts) and sharing relevant content, while an additional 1 million PROMPT were allocated to "Emerging Yappers" with Yaps scores between 0 and 90, KAITO holders also received a 30% bonus.
Based on the analysis of timeline distribution and discussion density, the mid-April was the peak of the Wayfinder's annual social volume, primarily driven by the official launch of $PROMPT, activation of trading on multiple platforms, opening of the airdrop claim, and Wayfinder's proactive response to the MEV attack incident.
According to Initia's airdrop rules, 5% of the tokens are allocated to Twitter active users, and in conjunction with Kaito's incentive mechanism, this portion represents the airdrop share allocated to Kaito users by Initia.
In the first half of 2025, the modular blockchain project Initia briefly trended on the X platform's hot topic list due to its mainnet launch, token issuance ($INIT), and Binance Launchpool support. As per platform updates and mainstream crypto media coverage, the late April witnessed the absolute peak of its social volume, with key events unfolding, including the mainnet launch, $INIT listing on multiple exchanges, airdrop distribution, and a daily trading volume reaching as high as $8.16 billion, propelling the project to rapid market attention and liquidity surge.
From the discussion perspective, the April hype was mainly driven by the "mainnet launch + airdrop + price surge" trifecta, accounting for nearly 65% of the overall discussion topics. Moving into May, the discussion focus gradually shifted to governance issues, particularly around the skepticism on Proposal 39, triggering widespread community discussions on Initia Foundation's governance transparency. The platform officials responded several times and revised proposals to maintain community trust. Meanwhile, $INIT hit an all-time high of $1.44 on May 13, then retraced, hovering around $0.6975 in early June, indicating a cooling-off of the market hype and a stabilizing trend in social discussions.
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