Original Article Title: "From 'Buy It' to 'DYOR': The Crypto Version of Marketing Jargon"

Original Article Author: Chloe, Foresight News

Imagine this: a traditional marketer attending a Web3 conference for the first time, with eyes widening upon hearing phrases like 'TVL,' 'Alpha Group,' 'Staking APY' — yes, this is the dimensional barrier between old and new marketing language. Why not create a "Traditional MKT vs. Web3 Terms Comparison Table" as a "Crypto Translator," transforming the familiar PMF into Tokenomics Fit, turning A/B testing into an on-chain detective game, and even dressing up "Customer Loyalty" in an NFT vest (now called Holder Loyalty). After all, in Web3, if no one in your community is not shouting 'GM,' it may indicate that the project's product-market fit, tokenomics, and market have not yet aligned.

Web2 vs Web3 Terms Showdown

Below is the textual equivalent and specific analysis in the Web3 context.

· PMF (Product-Market Fit): Product Market Fit

· Tokenomics Fit: Tokenomics Fit

The alignment of a project token's design with its project goals, value proposition, and ecosystem participants can drive a positive ecosystem feedback loop.

· MVP (Minimum Viable Product): Minimum Viable Product

· MLP (Minimum Lovable Product): Minimum Lovable Product

In the Web3 environment, which particularly emphasizes community and engagement, pursuing early user love is essential, not just viability.

· A/B Testing: A/B Testing

· On-chain Analytics: On-chain Analytics

Utilizing on-chain public data (wallet behaviors, transaction paths, etc.) for precise performance evaluation.

· 4P (Product, Price, Place, Promotion): Marketing Mix: Product, Price, Place, Promotion

· Product / Token / DEX&CEX&Wallet / Airdrop & Incentives: Product / Token / Decentralized or Centralized Exchange & Wallet / Airdrop & Incentives

The core of a Web3 project is the product, with the token serving as a price vehicle, and the channel primarily relying on exchanges / wallets; promotion is carried out through airdrops / incentives / community tasks.

· STP (Segmentation, Targeting, Positioning): Market Segmentation - Target Market Selection - Market Positioning

· Web3 STP: Segmentation of Tracks, Selection of Ecological Positions, Community Consensus

Community consensus is one of the key focuses; positioning often centers around narratives such as Decentralization, Ownership, Utility, etc.

· CLV (Customer Lifetime Value): Customer Lifetime Value

· HLV (Holder Lifetime Value): Holder Lifetime Value, measuring the total value contributed by a token holder to the ecosystem during their holding period (transactions, staking, governance, etc.)

· CAC (Customer Acquisition Cost): Customer Acquisition Cost

· Airdrop Cost: Airdrop Cost

An airdrop is one means of user acquisition, and its cost is a key component; one must also be wary of sybil attacks and their impact on authenticity.

· CVR (Conversion Rate): Customer Conversion Rate

· On-chain Conversion: On-chain Conversion Rate

The ratio of users completing key on-chain actions (such as minting NFTs, participating in staking, completing cross-chain transactions).

· ROI (Return on Investment): Return on Investment

· ROI (Return on Community / Engagement): Return on Community / Engagement

· TVL (Total Value Locked): Total Value Locked

Not only focus on financial returns but also on long-term value brought by community activity, governance participation, ecosystem contribution, etc. TVL is a key financial and ecosystem health indicator for DeFi projects.

· KPI (Key Performance Indicator): Key Performance Indicator

· On-chain Metrics: On-chain Metrics

Examples: Daily Active Wallets (DAW), Transaction Volume (TV), Unique Holders, Governance Participation Rate

· Marketing Funnel: Marketing Funnel (Awareness -> Interest -> Decision -> Action)

· Web3 User Journey: Own/Stake/Govern/Build: Web3 User Journey

Add key steps: Own -> Stake -> Govern -> Build, with community involvement throughout.

· USP (Unique Selling Proposition): Unique Selling Proposition

· Protocol Value Proposition / Token Utility: Protocol Value Proposition / Token Utility

The core differentiation of Web3 on-chain projects lies in the underlying protocol innovation and the practical application and value capture ability of the token.

· WOM (Word-of-Mouth): Word-of-Mouth Marketing

· Alpha Groups / CT (Crypto Twitter) / Community Shilling: Alpha Groups / Twitter / Community Promotion

Rely on the crypto community (KOL / core members) to promote through group discussions / Twitter.

· Content Marketing: Content Marketing

· Educational Threads / Docs / AMA / Space: Elaborate on complex concepts in long-form content / project documents / Q&A sessions

Web3 content emphasizes education, transparency, and high interactivity.

· Viral Marketing: Viral Marketing

· Meme Culture / Referral Programs with Token Rewards: Meme Culture / Token-incentivized Referral Programs

Utilizing the naturally viral nature of meme culture + token incentive-driven virality.

· Growth Hacking: Growth hacking

· On-chain Growth Hacking: On-chain growth hacking

· Play-to-Earn / xx-to-Earn: Play-to-earn and similar mechanisms

Utilizing smart contracts to automate incentives (e.g., airdrop schedules, points), optimize gas fees, design token mechanisms (elastic supply Rebase, dividend Reflection) for rapid growth. Play-to-Earn is one of the key Web3 innovations and growth patterns.

· CRM (Customer Relationship Management): Customer Relationship Management

· Blockchain CRM / Community Relationship Mgmt: Blockchain CRM / Community Relationship Management

Layering users based on on-chain behavioral data (e.g., NFT holdings, governance votes, staking amounts), conducting refined operations and incentives through Discord roles, token gates, and personalized airdrops.

· Customer Loyalty: Customer Loyalty

· Holder/Staker Loyalty: Holder/Staker Loyalty

Maintaining core holders/stakers through loyalty NFTs, tiered staking rewards, governance rights, and exclusive access.

· DAU/MAU (Daily/Monthly Active Users): Daily/Monthly Active Users

· DAW/MAW (Daily/Monthly Active Wallets): Daily Active Wallets / Monthly Active Wallets

Core metrics of on-chain activity, distinguishing between real users and bots.

· User/Buyer Persona: User/Buyer Persona

· Holder / Degenerate / Builder / Governor Persona: Holder / Degenerate / Builder / Governor Persona

· Whale / Retail: Whale / Retail

· LP (Liquidity Provider) / Staker / Governor: Liquidity Provider / Staker / Governor

· Airdrop Famer / Diamond Hands: Airdrop Hunter / Long-Term Holder

· Degens / Believers / Builders / Contributors: Degens / Believers / Builders / Contributors

Web3 user types are further divided, with significant differences in behavior motivation (speculation, belief, building, governance participation, etc.), and user personas need to be based on on-chain data and community behavior.

There are many other classic "jargons" exclusive to Web3, here are some commonly used ones.

· GM (Good Morning) / GN (Good Night): Good Morning / Good Night greetings to the community

· DYOR (Do Your Own Research): Do your own research, you're responsible for yourself

· ATH (All-Time High) / ATL (All-Time Low): All-Time High / All-Time Low

· FOMO (Fear Of Missing Out): Fear of missing out, blind following

· FUD (Fear, Uncertainty, and Doubt): Exaggerating the negative, creating panic

· Rug Pull: Intentional malicious act by a project, exit scam

· GOAT (Greatest of All Time): Respect for early holders

· TBA (To Be Announced): To be determined, to be announced

· WAGMI (We're All Gonna Make It): We're all going to succeed

Summary: Web3 Marketing Starts with a Terminology Revolution

The most magical aspect of Web3 marketing is this: You think you're here to sell a product, but users are here to "mine"; you think you're running a promotion, but they are "Farm Airdrops." By contrasting basic terms and specific Web3 scenarios, we hope to help more traditional marketers understand the unique concepts of Web3, thereby upgrading to more strategic Web3 marketing strategies. For example, discovering that the "user acquisition cost" in the on-chain world could be equivalent to an airdrop botched by a witch attack, and that "word-of-mouth marketing" is actually influencers starting Shilling wars on Crypto Twitter.

Next time when the boss asks, "Why is our CVR so low," you can elegantly respond, "Are you referring to on-chain conversion rate or the GM spam in Discord?"

Original Article Link

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