Korea's Leading Piggycell Leveraging RWA Technology to Pioneer Web3 Ecosystem Innovation

2025-09-15 11:09

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'Charge Mining' — A Web3 Application Based on Real-World Assets, Validated in the Korean Market

Source: Piggycell

In South Korea, the platform Piggycell holds over 95% of the market share in the mobile power bank sharing market, and it is attracting global attention with its Real World Asset (RWA) project that integrates Web3 technology. Piggycell is not just a vision-driven Web3 startup; it has already proved the practical value and financial stability of Web3 technology through its robust business model.

Piggycell has put forward a unique model that seamlessly integrates physical infrastructure with blockchain technology. In a recent public test, over 9.4 million on-chain records were generated in just two weeks, demonstrating that real-world daily activities can be transparently recorded on the blockchain. This is seen as a significant milestone in addressing one of the main challenges faced by Web3 projects—how to achieve a "real-world application."

Notably, Piggycell's payment experience (UX) perfectly replicates the convenience that Web2 users are accustomed to. Users can easily scan a QR code to make payments through familiar systems such as WeChat Pay, Kakao Pay, Naver Pay, and immediately rent a mobile power bank. After use, they can freely return it to any station. This intuitive, low-barrier user experience shatters the stereotype of Web3 technology being complex and difficult to use, creating conditions for effortless participation for everyone.

At the core of Piggycell are its two innovative Web3 models. The first is the "Charge-to-Earn" model. As users borrow a mobile power bank and charge it, they continuously receive incentives that can be used within the Piggycell ecosystem. This allows users to naturally earn Web3 rewards simply by using the service without the need for additional investment or complex steps.

The second is the "Dominate-to-Earn" model. It tokenizes the infrastructure assets of specific mobile power bank stations into NFTs, and users holding these NFTs can share a portion of the revenue generated by that infrastructure. This model establishes a transparent, efficient value distribution system that enables anyone to participate in the contribution and returns of physical assets, effectively integrating the core value of RWA into the Web3 ecosystem.

Piggycell's financial stability has also been validated through its successful fundraising. The company has received a $10 million (approximately 70 million RMB) seed round investment from major Korean institutions (such as Hana Securities and Shinhan Securities) and globally renowned Web3 investors like Animoca Brands and Galxe. This investment strongly proves that Piggycell is not a project chasing short-term trends but is recognized by the market as having long-term growth potential.

A senior executive of Piggycell stated, "We are not a project that only exists on a technical whitepaper; we are a company that creates value through actual operational performance and robust cash flow. We will build a trusted Web3 ecosystem based on real-world assets, setting a new standard for the market." Piggycell not only showcases a blueprint for the mobile power sharing sector but also provides a leading example of how Web3 technology can be applied to other real-world infrastructure industries.