MyStonks brand has been upgraded to msx.com, advancing towards becoming a professional and authoritative international finance brand

2025-09-25 22:08

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This upgrade not only streamlined the access process to help users connect more easily but also reflected the transition from meme culture to a professional international financial brand.

Source: MyStonks

On September 23, the MyStonks platform announced a brand upgrade, officially changing its domain to msx.com, marking a step towards a new era of global fintech. According to the announcement, this upgrade not only simplified the access entry point to facilitate user connections but also reflected a shift from meme culture to a professional international financial brand, demonstrating its determination in digital financial innovation and global expansion. The msx.com team stated that they will continue to prioritize users, drive technological innovation, and enhance the security and efficiency of digital financial services.

Platform Development Journey and Core Strength Accumulation

Since its official launch in March 2025, MyStonks has rapidly grown into a leading platform in the decentralized tokenized US stock trading field. The platform supports over 200 types of tokenized US stock assets, with a user base surpassing 50,000. The platform's highest daily trading volume has exceeded $200 million, and its trading volume has seen explosive growth. MyStonks has accurately grasped the trend of integrating digital assets with traditional finance, establishing a secure, compliant, and efficient on-chain asset trading ecosystem, becoming an industry innovation benchmark.

In terms of products, MyStonks has launched tokenized US stock spot trading and perpetual contract trading with leverage of up to 20x, catering to the investment needs of users with different risk appetites. The platform has implemented intelligent risk control and real-time matching mechanisms to ensure an efficient and stable trading process. The DeFi toolchain is comprehensive, connecting traditional finance with fintech to provide a seamless on-chain asset and trading experience for global investors. This facilitates instant settlement of assets and low-threshold entry through stablecoins.

In terms of partnerships, within six months of its 2025 launch, MyStonks has established strategic partnerships with several industry-leading institutions to jointly promote the development of decentralized real asset trading. In May, it entered into a deep collaboration with global asset management giant Fidelity, with Fidelity independently custodizing all on-chain US stock assets to ensure asset transparency and security. Additionally, MyStonks has partnered with various platforms and projects such as BSC, OKX Wallet, Paimon Finance, Ave.ai, BlockStreet, BIT, Fufuture, COPX, DeBox, APRO, CoinAnk, providing substantial support in public chains, wallet integration, asset management, liquidity support, and market data services, enriching the platform's ecosystem effectively.

In terms of compliance, MyStonks obtained a Money Services Business (MSB) license from the US FinCEN in July 2025, followed by completing a Security Token Offering (STO) filing with the US Securities and Exchange Commission (SEC), becoming one of the few RWA platforms to receive strict regulatory approval. The platform is actively establishing a global compliance network, planning to apply for mainstream digital asset licenses such as EU MiCAR, UK FCA, Singapore MAS, Hong Kong VATP, Dubai VARA to ensure a robust and legally compliant business expansion. In terms of security audit, in September 2025, MyStonks completed a comprehensive smart contract and core architecture security audit conducted by the industry-leading blockchain security firm CertiK.

In terms of technological innovation, MyStonks has introduced multi-chain cross-chain bridge technology, enabling free circulation of assets on Solana, Ethereum, Tron, BNB, and other chains, greatly enriching users' asset choices and liquidity. The platform also adopts Merkle Tree on-chain asset proof to ensure data immutability and transaction transparency. Together with comprehensive privacy protection and security measures, it maximizes the security of user assets and information.

Adhering to the DAO governance concept, MyStonks encourages community members to participate in platform decision-making and asset selection, enhancing users' sense of belonging and participation. The Chinese name "麦通 (MyStonks)" was chosen through community voting. Additionally, the platform has designed a multi-layer incentive mechanism to stimulate ecosystem vitality, ensuring long-term user activity and ecosystem health.

Overall, MyStonks has seized the market trend of traditional asset tokenization. With its solid technical strength, forward-looking compliance layout, and innovative user governance mechanism, it has promoted a new standard for decentralized on-chain asset trading. As the digital finance industry deepens its integration, MyStonks has become a key bridge connecting the traditional capital market and the digital economy.

Brand Upgrade: Visual Revamp and Deep Experience Optimization

In September 2025, as MyStonks rebranded to msx.com, the platform not only adopted a new international visual identity but also embarked on a profound user experience transformation with a unique design language. This upgrade went far beyond superficial form updates, encompassing a comprehensive transformation of brand tonality, product features, and user interactions, showcasing msx.com's high self-confidence and extraordinary vision as a global fintech pioneer.

In terms of the visual system, msx.com decisively embraced a minimalist black-and-white tone combined with a vibrant and futuristic fluorescent green theme, distinct yet not ostentatious, like a digital-era financial elite shining brightly in depth. This fluorescent green symbolizes not only the brand's passion and innovation but also carries the globalized aspirations of the young quantitative spirit. With a clear and sleek sans-serif font, blending professionalism with friendliness, it effectively enhances reading and accessing experiences in multilingual and multicultural environments while considering the accessibility needs of visually impaired groups, displaying the ultimate human care.

Regarding product feature design, the streamlined navigation bar with intuitive and highly recognizable interaction logic guides users to more efficient operation paths. The homepage trading entrance combines "RWA Trading" and "Spot Trading" into a single "Trade" button, precisely focusing on the core of trading. It also introduces a dynamic RWA asset leaderboard to help global investors quickly grasp market trends and insight into investment opportunities.

The introduction of the new Banner module has brought brand activities and strategic information to life through a visually appealing and interactive window, enhancing user engagement. Micro-interactive animations and coordinated color palettes inject a sense of smoothness and ritual into user interactions, where each click represents a perfect fusion of artistry and technology.

To accelerate the integration and growth of new global users, the "Start Trading in Just Three Steps" beginner's guide module acts as a considerate mentor, gently breaking down the barriers of complex on-chain transactions, accurately understanding user psychology, and significantly improving retention and conversion efficiency through meticulous human-machine collaboration.

In terms of content structure, the redesigned FAQ page aims for precision and simplicity, removing the burden of redundant and complex information and directly addressing the core needs of users. Coupled with the convenient design of the one-click pinning feature, users can easily navigate back while exploring the sea of information, showcasing the brand's ultimate commitment to user experience.

Regarding the visual identity system, the msx.com main site adheres to a professional style with a black background and white text, while the US site uses a vibrant fluorescent green as a defining symbol of localized precise expression, truly achieving deep localization of the global brand.

Overall, this upgrade of msx.com is not only a technological and design advancement but also a confident declaration of the brand's move towards a global high-end financial technology vision. It will drive the platform to continuously innovate and drive the transformation of financial service models, establish a solid foundation for the future, and embark on a brilliant journey that will shake the industry.

Conclusion

In the future, msx.com will continue to uphold the development concept of user-centricity and technological innovation, committed to building a more professional, secure, and compliant international digital financial platform. By continuously optimizing the product experience and expanding into global markets, msx.com aims to become a bridge connecting real-world assets and blockchain finance, guiding the digital finance industry into a new stage of development.