Exclusive: Leading Chinese e-commerce platform Mogu Street has invested in mainstream cryptocurrency in Q2 and is leveraging digital assets to advance decentralized AI development and fund management.

Exclusive news from BlockBeats on September 11th: Chinese renowned e-commerce platform Mogu Street (MOGU Inc.) announced that in the second quarter of this year, the company's board of directors approved a strategic allocation of corporate assets to digital currencies, mainly including Bitcoin, Ethereum, and Solana, as well as related securities and investment products. At the same time, leveraging the company's deep AI research and development expertise, this move aims to accelerate the company's entry into decentralized AI applications and services, while strengthening fund diversification and long-term value preservation.

As part of the strategic roadmap, the company is building a blockchain-enabled ecosystem. In AI products, digital assets will become the primary way for users to access and interact. Users can use purchased digital assets to access AI applications, services, and advanced features, and earn or spend digital assets within the platform. This on-chain circulation framework directly utilizes the company's holdings of Bitcoin, Ethereum, Solana, and other digital currencies, enabling the company to experiment, adopt, and expand new product incentive and utility models.

The company has begun strategically acquiring digital currencies through regulated trading platforms (such as HashKey) as a store of value and potential appreciating asset, directly participating in and gaining access to decentralized computing, data, and incentive layers, providing crucial support for the evolution of decentralized AI products. The above actions are in full alignment with global technology trends and our forward-looking innovation strategy.

Public information shows that Mogu Street (MOGU Inc.), established in 2011, is a social e-commerce platform focused on women's fashion. The company has received investments from institutions such as Qiming Venture Partners, Bertelsmann Asia Investments, IDG Capital, GGV Capital, Ping An Innovation Capital (Ping An Capital), and Trustbridge Partners, with over $400 million raised in 6 rounds of financing. In December 2018, the company was officially listed on the New York Stock Exchange. As of the time of writing, MOGU's market capitalization is $20.43 million.