A brief analysis of the upcoming Web3.0 social

2022-02-20 15:09

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What will Web3.0 social networking look like? let's discuss

Original title: "Web3.0 Social is coming"

Original author: Horns, programmers' horns

1. What Is Web3.0?

Before talking about Web3.0 social networking, we must first reach a consensus, that is, what is Web3.0?

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This comparison chart some time ago explained the core features of Web3.0 clearly: it is decentralization.

To be precise, the above picture represents the change of account login method from Web1.0 to 3.0. Web3.0 applications pass zero-knowledge proof, only need Signing a string with my wallet private key proves that I own the address. It is no longer necessary to go through cumbersome registration, password setting, login verification and other processes for each application. The decentralization of account login means that my account information no longer belongs to certain companies, but only to me.

In addition to account login, the coolest thing on Web3.0 is that more and more assets are beginning to be decentralized, especially NFT has been crazy in the past year , Internet giants, traditional enterprises and stars from all walks of life at home and abroad are all involved. The decentralization of assets will bring huge changes to many industries. At present, the financial, game, and art industries are more deeply integrated. It can be said that the entire Web3.0 industry currently revolves around assets. I believe it will be the same in the next few decades, so I won’t repeat it here.

So,

2. What will the social networking of Web3.0 look like ?

To talk about Web3.0 + social networking, we still need to talk about the pain points of current social networking: from Qzone, Renren to Weibo, WeChat, Twitter. Every time we go through an iteration of social products, we lose a lot of our old friend connections and fond memories of those years. It boils down to the fact that our data and information disappears as the product goes offline. Therefore, the problem that Web3.0 social networking needs to solve is actually the problem of data and information ownership, that is, decentralization (deducting the question).

In this way, combined with the blockchain technology, the social prototype of Web3. The content is a social product in the decentralized ledger, and Web3.0-based applications can easily obtain this information.

Example: You can see your friends on WeChat in World of Warcraft, and you can also know whose music NFT Jay Chou bought recently, like the movie "Ready Player One" In the novel, the hero and their friends can maintain a friendly relationship in different scenes. So Web3.0 social networking will also be social networking in the future metaverse. Maybe you think that this information is so public that there is no privacy at all?

Web3.0 can also be solved very well, that is, multiple accounts, different accounts can have different circles and identities. This is very painful in the Web2.0 era, which may require multiple mobile phone numbers and mailboxes to log out and log in again, but in Web3.0, switching identities is just a matter of clicking the little fox twice.

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So far, the social products of Web3.0 have actually been discussed.

The following is some more in-depth content, including the comparison of some existing Web3 social products and my more detailed predictions for the future Web3 social.

3. Simple comparison of existing Web3.0 social products

The above Web3.0 social The things to be done have been discussed, and what remains to be solved is actually how and where these data are stored. We first divide these data into 3 categories: personal information (Profile), friendship (Network) and content (Content ). Let’s see how these products are made.

A. Personal information: mainly includes avatar nickname and other related information. Currently ENS, DAS , 5Degrees, RSS, Debank and other social products are included.

In terms of product form, the IDs of ENS, DAS, Lens, RSS and Debank are uniquely associated with addresses on the entire network, similar to domain names. 5Degrees is more like setting a nickname for an address that can be modified at any time.

In terms of storage methods, ENS is on the Ethereum chain, DAS is based on the CKB chain, Lens is on Polygon, RSS and Debank are currently relatively centralized , but it is expected that there will be its own public chain/side chain in the future, and 5Degrees is multi-chain. In any case, I think everyone's thinking is to choose the chain, because this part of the data will not be very large.

B. Friendship:Currently there are 5Degrees, RSS3, Lens, Debank, Cyberconnect, monaco, etc., of which there are currently only 5Degrees It is completely on the chain with Lens. The overall design of Lens is relatively flexible and can be upgraded to choose different follow logics. 5Degrees is relatively simple. Through the ERC1155 protocol, following an address is equivalent to mint a Token with this address as the ID. It is only necessary to index the NFT of which IDs the user holds under the 5Degrees contract, which is equivalent to who has been followed.

C. The content can also be divided into several parts:One part is the on-chain content generated by the user's behavior on the chain, Part of it is the content of articles such as Mirror stored on IPFS, and the other part is to aggregate Web2.0 content by connecting existing social products. This part of RSS3 pays more attention to integrating information from various sources. Lens is connected on the chain through NFT. Monaco may be more similar to Web2.0 products, but some NFT content is added through address login.

Of course, the social products of Web3.0 are far more than these, but I have used them. The direction, implementation method and focus of each product are different, but everyone's goal is the same.

4. Some small predictions about social interaction

1. Due to the openness of data There may not be social giant products like WeChat, Facebook, and Twitter, but there may be a widely adopted agreement.

2. Social behavior and content will be more dispersed and more focused. Small products can easily add social elements to products, and aggregated products can also collect information from many sources.

3. Big data understands you better! At that time, it was probably very convenient to go on a blind date and find a job.