Sigroll: | NFT IP licensing chain platform project is introduced

Writing: FFFake

Look at these monkeys and, without explanation, you're bound to think this is just another copy of BAYC.

Indeed, apart from the rich attributes, this series seems to be no different from ordinary imitation disks. But in fact, this is a set of IP licensed by Sigroll.

What kind of platform is Sigroll?

Sigroll is a platform focused on NFT IP licensing and copyright distribution. Through P2P on-chain licensing, it enables NFT holders to commercialize their assets outside of the collectible. With Sigroll, NFT holders, authorized users, and the community can more effectively match their needs and then complete lightweight IP licensing collaborations. Sigroll will also help both parties manage their licensing fees and shares.

NFT's social capital has been recognized by the market, and there's a lot more that NFT IP can do from a brand perspective. A product's IP is established in a shared ownership manner. "Referencing" the IP in any form makes the original more important and valuable, and what the NFT space is missing is a sustainable network that connects the spin-off series and pushes creators and builders to adequate commercial incentives.

The Sigroll platform is tasked with addressing these issues and pushing NFT into a composable realm where assets can be used, remixed, and commercialized.

Team thinking about NFT

According to Sigroll's website, the product is still in Alpha's closed phase, so we can't see much more of the product form or fully experience the features. But in Sigroll's simple NFT IP pool, there's currently 30 Mutant Ape Yacht Club, 26 Bored Ape Yacht Club, 17 Cryptopunks, and one Moonbirds. What is interesting is that the team chose the operation idea of questionnaire to start product research in the form of asking users to leave their wallet address and return to the questionnaire. Some of the questions seem to offer a glimpse of what Sigroll wants to try.

1. What is the missing piece in the CURRENT NFT market?

· More artists and content;

· Sustainable and vibrant communities;

· More memes;

· Commercialization opportunities for NFT;

· Derivative production of existing NFT IP;

This is a sore point discussion involving the CURRENT NFT industry. More creators, content, communities and memes may not be enough to alleviate the current malaise and ennui of NFT. As a status symbol and consumption symbol, avatar NFT is reaching us in more commercial ways. Recently, the authorized second creation based on a CERTAIN NFT avatar is extremely hot: Li Ning in China with the theme of "Boring is not boring", created a time-limited pop-up activity in Sanlitun, Beijing, and bored Ape #4102 as the time-limited manager of the pop-up store, to create a surreal experience; This includes the DopeApeClub mentioned at the beginning of this article. Whether it is a tangible, consumable object, or another NFT Collection, NFT IP licensing does activate the market to a certain extent, bringing more possibilities. In what way to further develop commercial value, came to the following problem.

2. What kind of projects would you like to see use your NFT?

· Games, movies, TV shows

· Toys and IP products

· Derivatives of NFT Collection

· Retail, luxury and fashion brands

· Art, pictures and Memes

The options have presented many possibilities and are almost the easiest track to collaborate on using IP again. Why do you say so? Because these pan-entertainment, pan-consumer projects are based on IP high value-added industry. It doesn't matter whether the IP is a legacy IP from the real world or a NFT IP from the metaverse. All these industries need is a compelling IP to activate the market. Especially in movies, toys, clothing and other industries that are extremely dependent on the deep supply chain and manufacturing end, it is difficult for NFT brand to achieve perfection in a short period of time simply by relying on its own strength. It seems to be the best win-win way for both sides to temporarily authorize traditional brands to use IP to carry out cooperation. Fan appeal and consumer acceptance of NFT programs can also be nurtured through diverse partnerships.

3. How do you want to settle your authorization certificate?

· Exalted status symbol and profit sharing

· Future whitelist and airdrop

· Prepayment

This issue concerns the rights of each participating licensee. In Sigroll's survey questions, the NFT of the holder is distinguished, focusing on the following NFT, They are Mutant Ape Yacht Club, Bored Ape Yacht Club, Doodles, Meebits, Cryptopunks and Moonbirds, and the other NFT projects are collectively called the others. It can be seen that Sigroll still continues the value identification rules of NFT and regards the holders of the above NFT as the main target users of the product. There is a default value setting that the high value NFT of the on-chain world is more likely to translate into high recognition of the cooperative project after IP authorization. Whether this is the case has yet to be verified by the degree of acceptance and consumption in the C-end market. Since the setting of the questionnaire can distinguish high-value NFT project holders, it will be interesting to see whether the results of the questionnaire can distinguish high-value NFT holders from other ordinary NFT holders in terms of settlement methods. In NFT's IP licensing business, it remains to be seen whether the owner would prefer to get the rewards of the on-chain world or the rewards of the direct transaction in the real world.

The branding of NFT is still to come

The branding of NFT has almost become a consensus. The use of NFT will not be limited to changing avatars. Creating more diversified NFT commercialization scenarios has become a new growth point of the NFT industry. There are Sigroll products on the track at this point, and we have reason to be confident in NFT's branding path. But just as Sigroll is still in Alpha, the track may have a long way to go from Alpha to maturity.

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