Tuna: I heard someone is going to use a Token to rug me?

2025-05-02 19:00

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Source: Tuna

Every year, nearly 7 million tons of tuna make it to dinner plates, accounting for almost 8% of the global seafood trade.

To promote the sustainable development of tuna resources, the United Nations designated May 2nd of each year as World Tuna Day in December 2016.

01 The Digital Tide in the Deep Sea

Today marks the 9th International Day of the Tuna.

The original purpose of this commemorative day was to draw global attention to the sustainability of tuna resources. Humans catch over 7 million tons of tuna each year, with 33.3% of the population on the brink of collapse due to overfishing.

But by 2025, an industry revolution driven by blockchain is attempting to make this day a milestone for a "win-win" scenario between capital and ecology.

The blockchain project $TUNA is rewriting the underlying logic of this $10 billion industry chain.

02 From Fishing Grounds to Wall Street - Power Restructuring in the Tuna Industry Chain

The global tuna industry's power network is dominated by two giants:

1. Fishing and Aquaculture Dominance:

Japan's Maruha Nichiro Group (to be renamed Umios Corp. in 2026) is the world's largest integrated seafood company. Its fully artificial bluefin tuna aquaculture technology holds a 22% market share in Japan.

Through an AI-driven aquaculture density optimization system, the group can cultivate 50,000 tuna fingerlings per batch with a survival rate of up to 83%.

On the other hand, the Thailand-based Thai Union Group is renowned for its "canned hegemony," with its John West brand commanding an 80% share of the canned tuna market in the United States, processing over 360,000 tons annually.

2. The Shadowy Permit Economy:

According to the Food and Agriculture Organization of the United Nations (FAO), the global tuna fishing quota trading market is valued at $3 billion. However, the circulation of these licenses has long been monopolized by intermediaries, with small-scale fishing cooperatives having to pay premiums of up to 25% to obtain legal fishing rights.

This power play is being dismantled by blockchain technology.

03 $TUNA - The On-chain Migration of Fishing Rights

1. Quota Securitization Experiment

$TUNA transforms tuna fishing quotas into on-chain tokens. Each token represents a specific proportion of annual quota revenue rights and enables real-time transfer on Solana.

An empirical study from the University of Bergen in Norway shows that on-chain quota trading reduced the permit acquisition cost for Peruvian small-scale fishing cooperatives by 18%.

2. Transparent Supply Chain Revolution

Building on the Norwegian Seafood Trust's blockchain traceability system,

$TUNA writes full-process data of tuna from fishing to retail on the Solana blockchain.

Consumers can scan the package QR code to view a tuna's migration path, feed composition, and even the captain's signature—this technology has been applied to squid and tuna trade at the Zhoushan National Pelagic Fishery Base in China, covering the production, processing, and trading enterprises of the pelagic fishery in the Zhoushan area.

04: The Global Ledger of Technological Inclusion and Environmental Offset

The essence of this deep-sea practice is to redefine the boundaries of "resource ownership." When technology is no longer the monopoly of a few but the leverage in the hands of fishermen, the surplus value of the ocean economy will truly flow back to the creators. As mentioned by the Food and Agriculture Organization of the United Nations:

"The core of sustainable fisheries is not restricting fishing but rebuilding trust."

And the verifiable trust in blockchain is laying the cornerstone for this vision.

Next, in the abstract ocean of blockchain, every Tuna holder will become a virtual fisherman, fishing for future gains with token-staked computing power.

After all, in this era deconstructed by algorithms, the oldest wisdom of survival remains valid: migration is always closer to freedom than confrontation.