Article Source: Hotcoin

1. Consistent for Seven Years, Trusted by Millions of Users

Since its establishment, Hotcoin has successively obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification, always adhering to the principle of "Safety first, User paramount." Rooted in Asia and expanding globally, it has gradually grown into a cryptocurrency exchange with international influence. As of 2025, the platform has been operating continuously for seven years without any security incidents, serving millions of registered users globally, listing nearly 500 cryptocurrencies, and offering a diverse ecosystem of trading pairs including spot, futures, NFTs, OTC, and more.

In terms of compliance, Hotcoin has obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification, and is actively expanding its compliance layout in major cryptocurrency markets such as Hong Kong, Spain, and the Middle East, continuously reinforcing its brand positioning as a "Global Trusted Exchange."

These achievements not only validate the platform's comprehensive strength in security, stability, risk control, and service but also provide solid underlying support for this brand's visual upgrade. We believe that a truly reliable brand not only requires strong product capabilities but also needs an evolving expression language.

2. Using an Evolved Language to Convey Unchanging Trust

Brand evolution often begins with an innovation in visual language. Over the past few years, Hotcoin has used a classic blue and white logo as its brand identity, adopting a more dynamic tone emphasizing return on investment to build an active, youthful, and explosive image of the exchange platform.

However, with the globalization and diversification of the user base, we realized that a brand with truly global trustworthiness requires a more stable, credible, and modern way of expression.

Therefore, in 2025, Hotcoin will officially launch a brand visual system. While retaining the spirit of "growth," we have completely refreshed our color system, graphic language, and brand tone. This upgrade is not merely a change in colors and logos but a crucial step for Hotcoin to transition from a "functional platform" to a "trustworthy brand." The new visual language is centered around the keywords "Trust, Security, Internationality," shifting the brand language entirely to "Professional" and "Secure," becoming the image of a compliant trading platform serving global users.

With an upward-trending logo, a harmonious color scheme, and a unified font system, we hope to convey a clear message: in the ever-evolving tide of the crypto world, Hotcoin will always stand by the users' side.

III. Feature Upgrade: Professional Tools Empowering Transaction Insights and On-Chain Future

Visual Style Guide

In previous versions, Hotcoin's UI style emphasized "information density" and "functional modularity" to meet users' needs for quickly accessing transaction entry points and core data. It was efficient and practical, but with card-like stacking and information density, it lacked somewhat in emotional connection, brand recognition, and visual consistency. In the past, we focused users' visual attention on product entry orientation, which could quickly convey our feedback to users but caused visual interference, creating obstacles in user perception and information acquisition.

However, in this visual upgrade, from system color schemes and graphic language to interface layout, comprehensive optimizations have been made, abandoning the "tool-type" interface of past information-dense stacking. The new design focuses on user asset security and chart trend clarity, reduces visual interference, enhances brand recognition and consistency, and creates a trusted trading environment.

New Feature Launch

Second-level Candlestick Chart: Higher-Frequency Market Insights

The newly launched "Second-level Candlestick Chart" feature meets the needs of high-frequency trading users for real-time trend analysis, suitable for capturing flash market trends and executing strategy trades;

Paired with the new UI's chart components, the candlestick chart rendering is clearer, and operation is smoother, bringing a stronger data feedback efficiency to professional users.

Web3 Wallet Module (Coming soon)

Hotcoin is about to launch a native Web3 wallet feature, supporting on-chain asset management, NFT binding, wallet direct interaction, and other services;

This feature will officially open the first batch of user permissions on August 6th and will be deeply integrated with mainstream chain ecosystems such as EVM, Solana, in the future;

Paired with the brand-upgraded new visual system, the Web3 module will adopt independent color schemes and exclusive animations to create a more open, free, and on-chain entry.

Through the Web3 wallet, we hope to bridge the gap between CEX and on-chain asset worlds, making Hotcoin your first stop to explore the on-chain ecosystem.

IV. From Feature to Trust: Building Ten Reasons for Users to Choose Hotcoin

Behind this brand upgrade is Hotcoin's deep reflection on "what a trading platform is and what it should provide to users."

We are no longer satisfied with just being a "user-friendly tool"; instead, we aim to become a trusted brand partner for users on the journey to the crypto future.

From a functional perspective, Hotcoin already has industry-leading product capabilities:

Up to 125x leverage perpetual contracts, unlocking trading potential;

Spot, margin, NFT, OTC, and other diversified trading product lines to meet various user needs;

Powerful copy trading system allowing novices to easily follow top traders;

A stable and reliable matching engine and stop-loss protection mechanism to ensure trading security during extreme market conditions.

But more importantly, Hotcoin is transforming these "functional advantages" into "brand values"—making "professionalism, security, transparency, and supportiveness" the user's first impression of Hotcoin.

We have summarized the top ten core reasons why users choose Hotcoin, which also form the cornerstone of the new brand concept:

These are not merely a stack of individual features but a true embodiment of Hotcoin's brand "trustworthiness."

Hotcoin has always believed that a truly enduring trading platform relies not on temporary traffic but on the ability to "keep promises" day after day.

Today's brand upgrade is the beginning of delivering this ability to every user through stronger visuals and content language.

Chapter Five: Brand Upgrade Celebration - Share Generous Gifts, Win Real Gold Through Contract Trading!

Invite Friends to Trade Contracts, Earn up to 1000 USDT Real Gold per Person!

During the event, all users can participate in the "Contract Invitation Cashback" event:

For every successfully invited valid friend, you will receive a $25 real gold reward;

Each person can receive up to 1000 USDT in real gold;

Total prize pool: 100,000 USDT, first come, first served.

Definition of a valid friend: Registration + Net Deposit ≥ 100 USDT + Contract Trading Volume ≥ 10,000 USDT, and completion of KYC.

New Users Meeting the Contract Trading Criteria Can Receive up to 280 USDT Real Gold

Newly registered users with a Net Deposit ≥100 USDT and a cumulative trading volume of ≥10,000 USDT are eligible for the New User Benefit, with a maximum reward of 300 USDT from a total prize pool of 100,000 USDT, available on a first-come, first-served basis (KYC required).

Reward Tiers:

Cumulative Trading Volume (USDT)   Corresponding Reward (USDT)

50,000                         20

100,000                       30

500,000                      100

1,000,000                      200

3,000,000                      300

Total Prize Pool: 100,000 USDT in real rewards, available on a first-come, first-served basis.

Event Duration: July 29, 2025, 18:00 – August 08, 2025, 18:00 (UTC+8)

Participation Method: Through the official entry on the trading platform.

Six, Being a Trusted Partner in the Crypto World

This brand upgrade is not only a visual language renewal but also a solemn declaration of Hotcoin's brand vision to its global users.

Throughout the past seven years of development, we have evolved from an emerging trading platform to a comprehensive cryptocurrency service platform serving millions of users worldwide, holding regulatory licenses in multiple countries, and offering diverse product lines such as spot, derivatives, NFTs, OTC, etc. However, what truly defines us has never been the trading volume and rankings but the original intention we have always adhered to – "Built for Users."

We believe that a truly strong brand relies not on hype or gimmicks, but on delivering promises time and time again, and providing reliable service.

In the era of accelerating integration between the crypto world and the real economy, Hotcoin will continue to build a future-oriented global financial connector based on "compliance, security, transparency, and supportiveness."

Our aspirations:

Be a warm-hearted trading platform—accompanying users in their growth journey and understanding their concerns;

Be a responsible trading platform—proactively compliant, asset protection-oriented, and risk-averse;

Be a trustworthy brand—maintaining a stable presence regardless of market conditions;

Do what we have always been doing—your transactions, our consistent commitment.

This article is contributed content and does not represent the views of BlockBeats.

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