In the crypto industry, "brand" is often a difficult-to-define term. It is neither built on advertising budgets like traditional tech companies, nor can it rely entirely on the personal charm of the founder. Especially when users are spread globally with diverse cultural backgrounds, how can a platform truly express "who we are"?

In July 2025, Bybit provided its own answer: "#IMakeIt".

This was a brand refresh and a structural experiment. It not only included updates to the Lite App, visual system, payment products, etc., but also attempted to open up a collective expression about identity, self, and beliefs through a phrase that can be repeated, rewritten, and reinterpreted by everyone—"I Make It".

Driving this project forward was one of Bybit's youngest members of the management team: Claudia Wang.

When she took on the role of Global Head of Brand at Bybit at the age of 24, she faced considerable attention and scrutiny. But just as she believed in the "I Make It" philosophy, true growth often comes from persisting in questioning and proving oneself in challenges.

In her view, "I Make It" is not just a brand language, but also a restoration of the spirit of native crypto users: a daily practice of choice, perseverance, and engagement.

So, where did this brand refresh come from, and where will it lead?

Here is her story: about the formation of the idea, the design of the path, and also about her practice and experiences within it.

I. What Kind of Event Is "#IMakeIt"?

"I": Giving Every User a Sense of Participation

"Bit by bit, little by little," these were the first words of Bybit founder Ben Zhou when starting the business.

In the cycle of "Listen, Care, Improve," Bybit, with the belief of "putting users first," has traversed through various difficult moments. As of May 2025, Bybit's global registered user count has exceeded 74 million, marking its growth as one of the world's leading crypto trading platforms.

Always putting users first, becoming friends with users, this is Bybit's core experience. It is precisely because of this that the team ultimately chose "I" as the core symbol of its brand culture and visual system—if every 'I' can find a sense of participation in this system, then the brand has truly been established.

In Bybit's brand dictionary, "I" is not just a letter in a sentence, but a set of structural designs about identity, expression, and relationship.

Claudia: "I" stands for innovation and also symbolizes infinity. At the same time, it represents "me" — every user can achieve their true self on the platform. Additionally, "I" also carries a hint of Noah's Ark. For everyone who wants to be propelled, we are that ark, capable of taking you farther and safer."

Every "I" deserves to be seen.

This concept is not only reflected in ideology but also runs through every detail of the product, design, and service.

Claudia: We are about to launch a minimalistic designed App Lite version and concurrently complete a comprehensive upgrade of the App interface, with the new user experience set to go live by the end of the month. Simultaneously, the visual language will be more human-centric, simple, and of high quality. In the second half of the year, a series of new products and asset services, including Card Pay, will be introduced to further promote the mass adoption of cryptocurrency.

In addition, to truly implement the concept of "I" globally, Bybit has designed differentiated localization strategies in different countries:

· In Brazil and Argentina, users can make payments by scanning QR codes, supporting not only dollars but also crypto assets like Solana, XRP, and in some regions, credit card payments can enjoy a 10% cashback. Crypto assets are gradually entering daily consumption scenes as a "lifestyle";

· In Southeast Asia, Bybit deeply cultivates the community, using educational content and local languages to create a knowledge gateway tailored to users;

· In Europe, the platform focuses on strengthening the compliance system and the diversity of asset selection to build user trust.

"We don't want to push a standardized template but hope that every 'I' can define their own Make It version," Claudia said.

"Make it": Conveying the belief in persistence and no limits

If "I" is the starting point for establishing a connection between the brand and the user, then "Make It" is the individual path that each person takes in this system.

In a conversation with brand lead Claudia, she mentioned that this slogan stems from a genuine feeling: "When both life and the market are in turmoil, what do you rely on to stand firm? It's faith, choice, and perseverance."

This seemingly simple slogan actually originates from the real-life experiences of many users.

For example, Carlos (pseudonym), a young man from a small town in South America. He is not a trader, nor does he understand technical analysis, but he opens Bybit every day. Not for investment purposes, but to hold onto his constantly devaluing salary.

In his eyes, this platform is not a financial tool; it is something he can still hold onto while battling reality.

Carlos is not the only example. In many places in Africa, Southeast Asia, and Latin America, there are young people like him. They may not speak fluent English, may have never read the Bitcoin whitepaper, but they have answered a question through practical action: What is the true meaning of crypto?

Further Reading: "Stablecoins, a Cashless Payment Revolution for 5 Billion People"

And behind the platform, some people are trying to turn this belief into a tangible experience. Claudia is one of them.

Many people are curious: How can she, at just 24 years old, lead the entire brand strategy upgrade?

Four years ago, when she first entered the Crypto field, almost no one saw a bright future for this industry, but she still made a decision.

Claudia: At that time, my friends were all interning in traditional finance or the internet industry, thinking that Crypto was incomprehensible and too wild. But after four or five years, they have also slowly started paying attention to this area.

For her, the greatest meaning of "Make It" is "unlimited."

Society and traditional norms often tell you at what age you should do certain things, which industries are respectable, and which paths are safer.

But she doesn't buy into that.

From her first day at Bybit, she has constantly broadened her path: starting as a management trainee, initially serving as a Business Manager in the COO's office to understand the company's operational logic from a senior-level perspective; then, delving into multiple new business teams to refine execution on the ground. Finally, entering the Marketing department, leading the entire brand strategy upgrade.

"As long as you don't limit yourself, don't limit the future, and believe that what you want to do can Make It, then you really have the possibility to achieve it," she said. "This is the deepest realization I have had over the years."

For her, this is not just a slogan but a reality that is being fulfilled every day.

Her daily rhythm starts at eight in the morning and ends late at night. During the day, she coordinates with global business lines at a high frequency, while at night, it is her time to work on documents and strategic thinking. She often says, "I hardly have any real rest." But this density and intensity are precisely her chosen path.

When asked how she manages to persevere, she said, "First is mental strength; you must have the belief of 'I Make It' to sustain yourself; second is physical fitness because we often have little rest time, and sleep is not very regular. So, a strong body is really important. This is a key reason why I can persist. 'I Make It' is not only at the level of the mind but also at the level of physical endurance."

In her view, 'I Make It' is not just a motivational slogan but also an ability to continue practicing: daring to choose when facing the unknown, persisting when facing doubts, and being able to keep going when tired.

She smiled and said, "There is not a day that is not a challenge, yet there is not a day that is not a Make It."

II. The Future is Here: Telling Bybit's New Story

If you walk into Bybit's Dubai office, you will notice an interesting phenomenon: there are no senior executives with separate offices. Ben and Helen are working at standing desks in the open area, with the pantry right next to them, so anyone going to get water will meet them.

This seemingly simple space design actually reflects the deeper logic of the company culture.

"We want everyone to have high-frequency communication without the barrier of a door. At the same time, we want to minimize the sense of hierarchy within the company," Claudia explained.

She shared a moment from when she first joined: "I was Helen's Business Manager at the time, and she often guided me on many things. Out of habit, I called her 'Teacher Helen,' but she absolutely did not allow me to do so. At Bybit, everyone addresses each other by their names, including our CEO Ben."

At Bybit, the flat management structure not only brings an efficient workflow but also inspires an 'Always Day One' entrepreneurial spirit. Here, every idea could be seen, every employee is encouraged to propose innovations, and personally drive their implementation. And all of this is the daily practice of the 'I Make It' spirit.

Claudia was once involved in a branding design project. The initial draft was excellent, and the team originally thought it was ready to go live. However, after submitting it for review to Helen and Ben, they provided detailed feedback, such as:

· Is this color sensitive to any particular religion?

· As a female designer, have you conducted research on male users?

Ben once said to the team, "You must take yourself seriously before others will take you seriously." This statement serves as a reminder to individuals and applies to products as well. When a team truly goes above and beyond, users will feel trust and value.

To Claudia, "I Make It" is not just a slogan for external communication, but also the day-to-day reality of the team:

Claudia: I have always believed that Bybit has a very clear spirit, which is to uphold standards and raise the bar at all times. Even when not in a crisis, this attitude is equally important—it drives us to continuously elevate our goals and strive for higher standards. "I Make It" is essentially the embodiment of this belief.

And how to transform "I Make It" from a slogan into a recognized and memorable brand expression is the ongoing question they are answering. The most challenging part is not designing a set of symbols but establishing a consensus.

Claudia said, we want everyone to see an "I" and think of Bybit, and even realize that the "orange I" is our brand symbol, which is quite a challenge.

For this reason, the Bybit team is attempting to incorporate the "I" into the product naming and brand recognition system, gradually building a set of cognitive paths around the "I." For example, copy trading is iCopy, liquidity products are iFlow, and incentive mechanisms are called I Make It Possible.

Next, Bybit plans to expand the "I" into a more concrete role path—from content co-creators and ecosystem builders to growth partners for the new generation of crypto users; at the same time, new tags like "#BuildOnBybit" have quietly launched, carrying the diverse connections of developers, partners, and community participants.

In conclusion, whether it's the visual language of a brand refresh, the incremental persistence in user stories, or the team's dedication to excellence behind the culture, Bybit's "#IMakeIt" is not just a slogan, but a continuously evolving system engineering.

It grows from the users and is also shaping the users in return.

“Brand is not the job of one department,” Claudia said, “It is a collective effort that everyone participates in.”

And this construction of “I Make It” has only just begun.

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