ViacomCBS, a multinational media company, has formed a strategic partnership with RECUR, an NFT brand experience company, to launch its NFT platform next spring
ViacomCBS inc. (NASDAQ: ViacomCBS) (NASDAQ: VIACA, VIAC) announced a strategic partnership with RECUR, a NFT brand experience company, aimed at creating a fan-centric platform to launch the company's signature IP brand into the NFT space. The platform will launch in spring 2022.
ViacomCBS is a leading global media and entertainment company whose portfolio includes CBS, SHOWTIME, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. The company has the industry's largest share of TV viewers in the United States.