Abstract

Beeple is an American graphic designer and globally renowned digital artist. He sells NFT works at a traditional art auction house and ranks among the three most expensive living artists. Many believe that Beeple proves that art can be digitized and does not necessarily have to be physical. His work is aesthetically impressive, and various other developments in the NFT space and market structure have contributed to his popularity.

Introduction

Beeple makes non-homogeneous through its own digital artwork Chemical tokens (NFT) have attracted much attention. Therefore, he can be regarded as an important figure in promoting and popularizing NFT. In addition, his artistic creation is a vivid demonstration of NFT use cases, inspiring other creatives to follow suit.

Who is Beeple?

Beeple, real name Mike Winkelmann, is an American graphic designer and digital artist. Before he rose to prominence in the NFT art world, he showcased his work at concerts by celebrities such as Justin Bieber, Nicki Minaj and Childish Gambino.

In his long career in traditional art galleries, even the exclusive field of non-fungible tokens (NFTs) has remained silent. Nameless. More and more people suggested that he try new ways to publish artistic works, and his exposure to NFT was more like an accidental attempt. Today, Beeple has over 2 million Instagram followers and ranks among the three most expensive living artists.

Beeple's NFT art works often use politicians, pop culture icons, etc. to satirize the current situation, and interpret it in a unique form Modern politics and culture. Interestingly, he has gained attention from the traditional art world through his original animation art NFT, and made political and social comments in a visual form.

What made Beeple famous overnight?

Beeple began selling NFTs in February 2020. His earliest publications shocked the art and technology worlds, with sales of digital artworks reaching tens of thousands of dollars. One of the first NFT works sold by Beeple is called "Crossroad". The work has been carefully designed to change based on the results of the November 2020 U.S. presidential election. The piece, recorded on the blockchain, sold for $66,666.66 and was later resold for a whopping $6.7 million.

When the old Christie’s auction house announced that Beeple’s NFT art works would be auctioned, it was Beeple’s most eye-catching moment. This also makes Christie's the first mainstream auction house to sell purely digital NFT art works. Additionally, this is the first time that Christie’s auction house has accepted Ethereum as a form of payment.

This painting is called "Everydays: The First 5000 Days"’s artwork sold for over $69 million. The piece looks like a colorful pixel mosaic, but is actually made up of 5,000 individual images. These 5,000 images are the work of Beeple's daily creation for more than 13 years.

Beeple's rise to fame may have come at the right time. His involvement in NFTs came at a time when the field was gaining momentum. Another systemic reason is the great social and economic changes in the world caused by the spread of the new crown epidemic. People are spending more time on digital devices and working from home, so they are more attracted to new digital applications.

Beeple's sale of "Every Day" NFT coincides with the peak of NFT. However, like all popular cycles, the NFT craze has gradually faded.

How Beeple changed people’s views on NFT

Beeple This highly successful NFT project has brought digital artworks into the mainstream. For example, Christie's auction house publicly announced the sale of digital art, which shows that NFT has the potential to become part of elite culture. It also proves to a broad public that art can be digitized without having to be physical. This also enhances the public’s understanding of the combination of art and blockchain technology, and the resulting new possibilities.

NFT form allows artists to create and make a living without going out. Therefore, during the COVID-19 epidemic, many artists began to consider NFT creation. In addition, NFT provides artists with a new way to display their creative pursuits. Not only niche independent artists, but also celebrities such as Paris Hilton, Edward Snowden and Eminem have begun issuing NFT projects.

For example, Snoop Dogg announced the launch of its first NFT collection series called "A Journey with the Dogg", featuring NFT artworks The form shows one’s glorious moments. In addition, Canadian musician Grimes created an NFT art collection series consisting of 10 works, with the theme of exploring the future world, and millions of them were collected in just a few seconds.

With many celebrities getting involved in the field, Beeple's work has become the key to bringing NFT into the mainstream. First, he became the highest-paid artist in the world and proved that creators can make money without relying on traditional publishers and media. Secondly, his debut feature showcases an artistic style that can only be captured in digital form. Finally, he was creating works of art long before NFTs were even a thing. His digital masterpieces therefore prove that this new realm is not just about money, but also offers artists new ways of displaying their work.

What are the development prospects of NFT?

Beeple is world-renowned for its NFT artwork. However, due to their scarcity and uniqueness, NFT is also very suitable for other rich use cases, such as games, music, and finance. For example, users can use game NFTs to prove the authenticity and uniqueness of in-game items such as guns and land parcels. In addition, users can also earn income by playing the so-called "play and earn" NFT games.

Similar to art paintings, audio can also be bound to NFT and become a collectible musical work. As we all know, there are only a minority of musicians who rely on music creation to support themselves, and NFT is expected to improve the fairness of the music industry business model. Through blockchain-based streaming platforms or blockchain copyright fee tracking, NFT can solve this problem.

NFT can also be used as tickets for concerts and live events, creating secondary NFTs based on the access rights they provide. market.

Although the NFT market and its accompanying boom will gradually slow down in 2022, the NFT field is still continuing evolve and constantly reinvent themselves. We will also witness new iterations and rich use cases of NFT.

To be precise, everyone can become an NFT creator. Established artists or creators of some kind can earn royalties through NFTs without the need for an agency or broker. Additionally, unlike traditional art galleries, many NFT markets are open to everyone to participate. Blockchain technology gives NFT inclusiveness. Moreover, NFT is a digital form, and all creations can be displayed anywhere in the world. Anyone can be like Beeple and become famous and recognized overnight after releasing their artwork to the public.

Summary

Beeple has proven that NFT is a practical medium for art dissemination and collection. In addition to digital artworks, NFTs also open up new ways to improve the current development of industries such as gaming, music, and finance. The NFT ecosystem will also welcome many new projects that can provide unique use cases and create value.