Summary

Highstreet is a business-centered play-to-earn (P2E) metaverse that connects the two major modules of shopping and gaming. Highstreet's products combine physical and digital, meaning they can exist in both digital and physical forms. While the digital form can be purchased as an in-game item at a small cost, the physical form enables players to make real-life purchases within the game. Highstreet has also joined forces with department stores around the world to introduce mainstream customers to the Metaverse. Players can find curated collectibles with special tags through which buyers can redeem and claim free digital assets in Highstreet.

Introduction

Nowadays, many customers like to enjoy smooth settlement services on e-commerce platforms. However, some legacy brands are trying to keep up. To bridge the gap between offline retail and the Web3 world, Highstreet is approaching business issues in a few different ways.

What is Highstreet?

Highstreet is a business-centered play-to-earn (P2E) metaverse that combinesphysical and digital Integration's shopping experience is brought into the world of video games. It brings millions of traditional physical products and cryptocurrency brands into the virtual world, acting as a bridge between offline retail and the Web3 realm.

Highstreet is an upgrade of LumiereVR. LumiereVR was founded in 2015 and is a VR retail company based on computer vision. The team is focused on building a business-based metaverse populated by a variety of household names and well-known brands. On Highstreet, players can shop, trade, use, create NFT in-game items, and create their own digital identity. Through direct integration into existing e-commerce systems, players will also have the option to redeem these items at real-life partner stores.

How does Highstreet work?

Consumer behavior has changed dramatically during this decade, with each generation becoming more digitally inclined than the past. Highstreet allows users to enter the metaverse easily and at very low cost.

Now, physical products such as T-shirts and sneakers can be tokenized into NFTs, attracting more customers around the world. To move the product into the metaverse, Highstreet tokenized items into two large NFT shards. The first fragment is sold as an in-game item for players in Highstreet World at a relatively low price. Brands will profit from the sale of NFTs without any reduction in inventory or increase in fees.

The second fragment acts as an e-commerce activity trigger. After the player purchases the second shard, the order will be placed to the brand's existing e-commerce back-end system. Through Shopify's integration function, players can redeem physical products purchased from virtual stores in brand offline stores. The smooth move from physical stores to the Internet Highstreet has created a novel combination of physical and digital business model, connecting department stores with Web3 in an unprecedented way.

Highstreet also provides a platform for emerging brands and influential leading brands who want to expand their business. Highstreet Market is a curve-based market for limited edition products. It uses Street smart bonding curves to ensure product liquidity. Under the automatic price discovery mechanism, the price of the item will fluctuate with each purchase. This means that hype, community, or fans can directly impact the price. At the same time, brands can customize their exclusive association curve to make it steep or flat to encourage more transactions or offline product redemptions.

What is Highstreet World?

Highstreet World is the game layer on top of Highstreet's e-commerce infrastructure. It consists of hexagonal tiles spread throughout the map. All regions are created in conjunction with the brand as an expansion of its existing e-commerce business. As of September 2022, Highstreet World's commercial areas include Binance Beach, AVAX Alps and Animoca Archipelago.

Players can upgrade their player level and character level by completing tasks. They can also purchase properties in the area through First Time Home Offers (IHOs). In addition, Highstreet provides an immersive experience where players can visit their homes through a compatible VR headset. In addition, they can decorate their home with in-game items, play with friends, live stream video from their virtual home, and hatch virtual pets.

In the Highstreet metaverse, homeowners can also enjoy in-game benefits and potential earning opportunities. For example, for every transaction that occurs in the area, they are entitled to take 3% of the transaction fees allocated to residents.

What is HIGH?

HIGH is Highstreet’s native utility token. It is a multi-chain token with a maximum supply of 100 million, which is gradually unlocked as the project develops.

Players can stake HIGH tokens to earn rewards, which can also be used in Highstreet Market and Highstreet World properties. To purchase in-game items. It can also be used to travel to various areas in the game and access exclusive events in the Highstreet metaverse.

How to buy HIGH on Binance?

You can buy HIGH on cryptocurrency exchanges such as Binance.

1. Log in to your Binance account and click [Transaction] - [Spot].

2. Search for "HIGH" to view available trading pairs. (such as HIGH/BUSD).

3. Enter the HIGH amount you want to buy in the [Spot] column. In this example we will use a market order. Click [Buy HIGH] and the purchased tokens will be credited to your spot wallet.

Summary

Highstreet provides a simple way for brands to Expand their online presence, attract new customers, and seamlessly create virtual storefronts within the Metaverse. As the project matures, the physical and digital experience it creates will subvert the pattern of e-commerce platforms and attract more users to enter the Web3 field.